Younger and Hipper: Difference between revisions

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* [[Younger and Hipper]] is practically the religion worshiped by every advertising agency around, who have this strange idea that a consumer's money loses all its value once he turns 35. Unless the product in question is directly aimed at "senior citizens" (read: anyone on the long end of the 18-34 demographic), expect the people in commercials to all be young.

** This may have something to do with the fact that 35-year-olds typically have better things to do with their money than to buy luxury goods advertised on TV (such as taking care of their children). When they become senior citizens, they no longer have dependent families and can buy useless luxuries again (if they have a generous retirement), and often have failing health, which means that they must buy very expensive (and profitable) medical supplies.

* The resurrection of Wendy's "Where's the Beef" slogan. In the original ads an old lady screams this angrily at servers of [[Brand X]] burger joints, in the new version a twentysomething [[Hipster]] finds a [[Fun T Shirt|vintage T-shirt]] with the slogan and various [[Phrase Catcher|strangers repeat it]] until they've pointed him to a Wendy's.

* The resurrection of Wendy's "Where's the Beef" slogan. In the original ads an old lady screams this angrily at servers of [[Brand X]] burger joints, in the new version a twentysomething [[Hipster]] finds a [[Fun T-Shirt|vintage T-shirt]] with the slogan and various [[Phrase Catcher|strangers repeat it]] until they've pointed him to a Wendy's.

* Advertising in general really got like this in the early-90's, when the MTV Generation finally caught up with television advertisers. Watch any kid-oriented TV commercial from 1981 and then watch any from 1991. The 1981 commercial is bound to be sentimental and cutesy, while the 1991 commercial is bound to have loud heavy metal guitar music and aggressive [[Totally Radical]] speak from the kids.

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== Comicbooks ==

* Many of the [[DC Universe]] characters in the 2011 [[New 52]] relaunch, including Superman. The stated reason is to make the characters more modern and relatable.

* The [[Post Crisis]] [[Superboy]]'s initial presence in ''[[The Death of Superman|Reign Of The Supermen]]'' was probably a nod to this trope, much like Steel represented the [[Affirmative Action Legacy]], the Eradicator represented [[Darker and Edgier]] [[Sociopathic Hero|Sociopathic Heros]], and the Cyborg Superman represented gratuitous artificial limbs.

* The [[Post-Crisis]] [[Superboy]]'s initial presence in ''[[The Death of Superman|Reign Of The Supermen]]'' was probably a nod to this trope, much like Steel represented the [[Affirmative Action Legacy]], the Eradicator represented [[Darker and Edgier]] [[Sociopathic Hero|Sociopathic Heros]], and the Cyborg Superman represented gratuitous artificial limbs.

* The [[Dork Age|infamous]] "Teen Tony" era of ''[[Iron Man]]''. They turned adult Tony Stark evil and so they got a teenage version of Tony from the past and had them fight. The whole thing was rebooted and no one ever talked about it again.

* The "Batch SW6" clones in the ''[[Legion of Super-Heroes]]''; they were even given a title of their own to allow this trope to coexist with the original Legion in the TMK era. The [[Continuity Reboot]] of the Legion after Zero Hour also resulted in this trope.

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== Western Animation ==

* Deconstructed in an episode of ''[[Batman ~~the~~ Animated Series (Animation)|Batman the Animated Series]]'' with the villainous Calendar Girl. She was a former model who was "past her prime" (that is, she had turned 30) and wanted revenge against the fashion industry that abandoned her. There was a scene where a company was pitching TV ideas such as something about a 'teen cop' and 'girls at a modelling college' etc. to drive the point home. In the end, it was revealed that Calendar Girl was still quite beautiful, but all she could see were the "flaws" that came with age.

* Deconstructed in an episode of ''[[Batman: The Animated Series (Animation)|Batman the Animated Series]]'' with the villainous Calendar Girl. She was a former model who was "past her prime" (that is, she had turned 30) and wanted revenge against the fashion industry that abandoned her. There was a scene where a company was pitching TV ideas such as something about a 'teen cop' and 'girls at a modelling college' etc. to drive the point home. In the end, it was revealed that Calendar Girl was still quite beautiful, but all she could see were the "flaws" that came with age.

** The irony? Calendar Girl herself is a younger-and-hipper update of Calendar Man, a somewhat lame [[C List Fodder]] bat-rogue.

* ''[[Batman Beyond (Animation)|Batman Beyond]]'' owes its entire existence to this trope, as the stated concept of the show was "Batman In High School". [[Loophole Abuse|They never specified]] it had to be Bruce Wayne in High School, though.

** Though the trope was played very straight (not only was Batman in high school, it was also set in the future), it was also inverted with Bruce Wayne himself, who (being too old to be Batman himself) became [[The Obi Wan]] to his successor, growing into a [[Badass Grandpa]] [[Cool Old Guy]].

** Though the trope was played very straight (not only was Batman in high school, it was also set in the future), it was also inverted with Bruce Wayne himself, who (being too old to be Batman himself) became [[The Obi-Wan]] to his successor, growing into a [[Badass Grandpa]] [[Cool Old Guy]].

** The show demonstrated an inherent fact about the trope: it can work and be well received, but the concept can't crutch entirely on characters being just younger.

* ''[[Extreme Ghostbusters (Animation)|Extreme Ghostbusters]]'' was a younger hipper version of ''[[The Real Ghostbusters]]'', replacing all of the "old" Ghostbuster characters except Egon Spengler, who stayed around as [[The Mentor]]. The "Extreme" Ghostbusters were a bunch of college-age kids (including a [[The Smurfette Principle|Token Female]] [[Perky Goth]]).