"Join the Army," They Said: Difference between revisions

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{{examples}}
== [[AnimeAdvertising]] ==
* The famous [[World War I]]-era "I want YOU" ads involving [http://upload.wikimedia.org/wikipedia/commons/2/2a/Kitchener-Britons.jpg Lord Kitchener] and [https://web.archive.org/web/20131213202243/http://upload.wikimedia.org/wikipedia/commons/1/1d/Unclesamwantyou.jpg Uncle Sam]. Oft-imitated and parodied (including an anti-Vietnam War version).
* Two such commercials appear for the EDF in ''[[Detonator Orgun]]''. The first one even features a cameo by Catty from ''[[Gall Force]]''.
 
 
== [[Comic Books]] ==
* This is a [[Running Gag]] in ''[[Asterix]]'', as the Romans have a tendency to mutter, "Join up they said... It's [insert recruiting promise here], they said..." after getting beaten up by the Gauls.
** The most common variation being "Join up, they said...it's a man's life, they said..."
*** And then later stories included one soldier moaning that "Join the army they" only to be interrupted by another soldier saying something along the lines of "Belt it, we've all heard that before, and we're sick of it."
* A recurring theme in the old Marvel comic [[Strikeforce: Morituri]], largely because the process for converting people into supersoldiers had the minor flaw of being 100% fatal, and your survival time decreased sharply the older you were. Potential volunteers got asked a LOT of questions, but only one mattered: "Why do you want to die?" (A solution to the problem was found, but the last stage of the conversion process, that actually activated the superpowers, still had a high fatality rate, and couldn't be changed because only the lethality of the environment could bring out the powers.)
* In the 1970s [[Underground Comics]] "Merton of the Movement", one of the would-be radicals watching an Army recruitment ad thinks the prospect of world travel and $288 a month sounds pretty sweet, and goes to enlist. He's such a drugged-out little wizened husk of a guy, however, that he drives the interviewing desk sergeant into an apoplectic rage - when he asks "Ya got any openin's in Denmark?" the sergeant boots him out.
 
 
== Commercials ==
* The famous [[World War I]]-era "I want YOU" ads involving [http://upload.wikimedia.org/wikipedia/commons/2/2a/Kitchener-Britons.jpg Lord Kitchener] and [http://upload.wikimedia.org/wikipedia/commons/1/1d/Unclesamwantyou.jpg Uncle Sam]. Oft-imitated and parodied (including an anti-Vietnam War version).
** They now have their own trope: [[Uncle Sam Wants You]].
* From the [[World War Two]] period, [https://web.archive.org/web/20130723174158/http://store.doverpublications.com/0486592170.html "Gee! I wish I were a man! I'd join the Navy!"], with lady in fetishistic navy uniform.
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* Several years back there was a slew of "combined armed forces" recruitment ads for the US military, with the slogan "Army, Navy, Airforce, Marines, what a great place to start!". The message of which was apparently, "We don't care which service you join, just join one." In these commercials, the soldiers were seen driving tanks and shooting rifles and running through the woods, the airmen were seen flying (or repairing) jets, the sailors were working with electronics onboard ships, and the marines... were standing in formation, looking pretty in their full dress blues, including sabres, and basically doing a whole lot of nothing. Many active duty service members in the Army, Airforce, and Navy found this ''hilarious''.
 
== Film[[Anime]] and [[Manga]] ==
* Two such commercials appear for the EDF in ''[[Detonator Orgun]]''. The first one even features a cameo by Catty from ''[[Gall Force]]''.
 
== [[Comic Books]] ==
* This is a [[Running Gag]] in ''[[Asterix]]'', as the Romans have a tendency to mutter, "Join up they said... It's [insert recruiting promise here], they said..." after getting beaten up by the Gauls.
** The most common variation being "Join up, they said...it's a man's life, they said..."
*** And then later stories included one soldier moaning that "Join the army they" only to be interrupted by another soldier saying something along the lines of "Belt it, we've all heard that before, and we're sick of it."
* A recurring theme in the old Marvel comic [[Strikeforce: Morituri]], largely because the process for converting people into supersoldiers had the minor flaw of being 100% fatal, and your survival time decreased sharply the older you were. Potential volunteers got asked a LOT of questions, but only one mattered: "Why do you want to die?" (A solution to the problem was found, but the last stage of the conversion process, that actually activated the superpowers, still had a high fatality rate, and couldn't be changed because only the lethality of the environment could bring out the powers.)
* In the 1970s [[Underground Comics]] "Merton of the Movement", one of the would-be radicals watching an Army recruitment ad thinks the prospect of world travel and $288 a month sounds pretty sweet, and goes to enlist. He's such a drugged-out little wizened husk of a guy, however, that he drives the interviewing desk sergeant into an apoplectic rage - when he asks "Ya got any openin's in Denmark?" the sergeant boots him out.
 
== Other[[Film]] ==
* This trope is parodied in the classic [[Marx Brothers]] film, ''[[Duck Soup]]'', where Chico notes that Harpo's working in a new military recruitment drive; which consists solely on him banging a drum while wearing a sandwich sign saying, "Join the Army and see the Navy!". While walking around ''on the battlefield.''
* ''[[Private Benjamin]]'' has Judy Benjamin joining the Army thinking it is all travel and fun, like the adverts (an image reinforced by an unscrupulous recruiter).
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'''Both''': Do-ho-ho-ho-hoh! }}
 
== [[Literature]] ==
 
== Literature ==
* ''[[A Separate Peace]]'' addresses this trope. All you need to know is that it ends [[Death by Newbery Medal|badly]].
* In [[Larry Niven|Niven]] and Pournelle's ''The Mote in God's Eye'', right after a particularly dangerous mission, a naval rating quips "My brother wanted me to help him with his wet-ranch on Aphrodite and I thought it was too dangerous. So I joined the flipping Navy." The {{SPACE Navy]] that is!
** In a perfect example of Niven's Law (Anything worth writing is worth selling repeatedly.) he used an almost identical sentence in the dialog of a Star Trek comic strip he wrote, just replacing 'Aphrodite' with 'Mizar'.
* [[Inverted Trope|Weirdly inverted]] in the book ''[[Starship Troopers (novel)|Starship Troopers]]'', where recruiters try to ''discourage'' people from signing up. Since only veterans can vote, the constitution says everyone who volunteers must be allowed to join, even if they are useless incompetents. The military wastes a lot of money trying to train and support the low-quality recruits.
* Gently prodded in the [[Discworld]] novel ''[[Discworld/Men At Arms|Men at Arms]]'', and with all Watch novels afterwards (and some that weren't), with Detritus being a particularly enthusiastic, if [[Malaproper|malapropism-prone]], evangelist of such slogans (as well as other military book/movie/TV cliches).
** Played brutally straight in ''[[Discworld/Monstrous Regiment|Monstrous Regiment]]''. The war is going so badly and has stripped such a large portion of the possible recruits from the population that not only is nobody joining up anymore, but the recruiters are only going through the motions. Things aren't helped by the fact that not enough of the men are coming back, and not enough of those that do come back is coming back.
* In [[Sandy Mitchell]]'s [[Warhammer 40,000]] novel ''Scourge The Heretic'', two new Imperial Guardsmen are introduced on guard and grumbling, "Join the Guard and see the galaxy."
* [[Hand of Thrawn|Shada Du'kal]], high-quality bodyguard and commando (the two go hand-in-hand in Star Wars), while climbing a filthy wall to get in position to cover her employer for a transaction with someone.
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And this granite pedestal }}
 
== [[Live -Action TV]] ==
* ''[[Monty Python's Flying Circus]]'' has a sketch featuring a soldier who has seen too many of the glamourised ads. "I joined the army for the water skiing and the travel, Colonel. Not for the killing."
** "This is obviously making fun of our slogan, 'it's a dog's life -- man's life in the Army!"
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* The ''[[Magic: The Gathering]]'' card [http://gatherer.wizards.com/Pages/Card/Details.aspx?multiverseid=20396 Border Guard] parodies the "...and kill them" thing. "'Join the army, ''see foreign countries''!' they'd said."
* The NEG in ''[[Cthulhu Tech]]''.
 
 
== [[Theatre]] ==
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* ''[[Killzone]] 2'''s [http://www.gametrailers.com/player/45960.html Making Of: Enemy Territory] trailer has the narrator use this in full [[Sarcasm Mode]];
{{quote|In and out, they said. A show of force, they said. The Helghast war machine was destroyed on Vekta, and you guys just need to sweep it up, ''they said''.}}
* Arcade game ''Bad Dudes Vs. Dragon Ninja'' wants to know: are you a bad enough dude to <s>[https://web.archive.org/web/20130121085022/http://hikkyz.net/void/img/badenoughdude.jpg hit your own dick with a hammer]</s> [http://farm4.static.flickr.com/3190/2855445750_7f7eacbb4c.jpg?v=0 rescue the president?]
* ''[[Mechwarrior]] 3: Pirate's Moon'' produced this sarcastic quip from lancemate Dominic Paine after a particularly tough mission: "Join the army, see the galaxy, what the hell was I thinking?!"
* ''[[Mass Effect]]'': If you speak to the surviving marines on Nepmos after helping them [[Hold the Line]], they'll say, "'Join the marines, see the galaxy.' Hell."
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{{quote|''""Join the Legion! See the world!" Freeze your arse..."''}}
* ''[[Grand Theft Auto: San Andreas]]'' had '''Join The Military''' radio ads which by its very nature, a spoof of recruitment ads. see them [http://www.youtube.com/watch?v=FSFQHtKGaE4 here].
 
 
== [[Web Comics]] ==
* Various recruitment techniques are parodied on ''[[Homestar Runner]]'' in the Strong Bad Email [http://homestarrunner.com/sbemail172.html more armies].
* The [http://www.schlockmercenary.com/d/20000612.html first] ''[[Schlock Mercenary]]''. Appropriate really.
 
 
== [[Western Animation]] ==
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* In an episode of ''[[Ned's Newt]]'', an army recruitment message looks more like a travel bureau ad, so much that the enthusiastic Newton ends up enlisting Ned into it without his knowledge.
 
== Other Media ==
 
== Other ==
* Parodied in [http://www.youtube.com/watch?v=CBWWwvxutM0 this video], in which the Navy bases its entire recruitment spiel upon being everything the Army is not in a manner most awesome.
* The U.S. Army recruitment slogan "Be all that you can be" has become something of a cultural [[Catch Phrase]], as well as the subject of a number of spoofs.
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** "Join the Navy, see the world... just remember, 70% of the world is water."
** "Join the Navy, where you decide who you are... before we tell that you're wrong."
** "Fun, Travel and Adventure" was an unfortunate choice of slogan for the US, given it shares a TLA with "Free The Army"... usually with another word beginning with "F" instead of "Free" being used.
* [https://web.archive.org/web/20100310060741/http://nefertiti.iwebland.com/timelines/topics/rewards_for_military_service.htm An ancient Egyptian text] described in detail how much serving in the ancient Egyptian army sucks; it was probably written to dissuade the scribe's pupils from going there rather than study and become scribes. It finishes with "Be a scribe, and be spared from soldiering!"
* A Code Pink group protested outside a Marines recruitment office in Berkeley. One of their signs had the "Travel the world, meet interesting people... and kill them" phrase on it. Inside, behind the recruit on the chin-up bar, you could see a poster with the exact same phrase. ''Brilliant.''
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{{reflist}}
[[Category:{{PAGENAME}}]]
[[Category:Basic Commercial Types]]
[[Category:Military and Warfare Tropes]]
[[Category:"Join the Army," They Said]]
{{DEFAULTSORT:Join the Army, They Said}}