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[[File:Adobe Flash Player 32.svg|350px|thumb|right]]
'''''Adobe Flash'''''
The "Shockwave" brand was something of an [[Artifact Title]] even from the beginning. See, Macromedia had an existing product called "Director" that was more mature and did some of the same things, and they had developed a browser plugin called "Shockwave" to let people view Director movies directly in their browser. After Macromedia bought FutureWave, they positioned Flash as something of a "Director Lite", most likely to protect Director sales. Flash proved popular, however, and eventually they dropped the Shockwave branding.
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