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Line 2: * [[Internet Backdraft]]: Although there have been many examples over the years, the most notable instance was on July 6th, 2010 when the company announced how the new forum policy would display a poster's real name. The community reaction can be best described as... ''apocalyptic''. (As of July 9th, Blizzard listened to the howls of rage and cancelled the policy.) * To be more exact, they reversed course after one of their employees posted his real name, and promptly had maps to his house and all sorts of other personal information posted all over the internet. Another example of a huge ~~''apocalyptic''~~ backdraft was when in October 10, 2019, ~~Twain~~[[Taiwan]] Blizzard removed a Hearthstone esports pro for voicing pro-[[Hong Kong]] sentiments and fired the two sports casters that are with him. [[It Got Worse]] for the Irvine California company when the apology and lessening the sentences didn't work to curb the already angry, fans, employees, and politicians, when it was revealed that Blizzard apologize to [[China]] and swore to defend the Communist country's honor. * [[Memetic Badass]]: [https://www.youtube.com/watch?v=38tJ87MmFe0 Red Shirt Guy] A guy who wears a [[Exactly What It Says on the Tin\|red shirt]], who dare to ask Blizzard the tough inquires or sets Blizzard straight, starting with Ian Bates in 2010. "Mess with Jeff [Kaplan], get wreck!" Or "Mess with Jeff [Kaplan], prepare for DEATH!" * [[Moment of Awesome (Sugar Wiki)\|Moment of Awesome]]: Blizzard's response to [[Uwe Boll]]'s offer to be the director of the ''[[World of Warcraft]]'' movie, if there is one: {{quote\|'''Blizzard''': We will not sell the movie rights, not to you...especially not to you.}}