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Controversial or extremely different ideas are very hard to get past sponsors and audiences suspicious of anything new and unfamiliar. An easy if sneaky way around this is merely to present the beginning of the story as something familiar. However, once the main plot kicks in, your audience is hopefully loyal enough not to notice the quick shift in tone and pacing. If you did it well, in hindsight they might notice little hints you dropped about what was to come. As a side effect, the story will probably also undergo [[Mood Whiplash]].
'''Genre Shifts''' are sometimes used in [[Sequel]] stories.
Genre Shifts sometimes occur at the ends of a series when the writers finally get around to [[Writer on Board|soapboxing their opinions]]. Many fluffy, over-the-top comedies will suddenly find their last episode making an attempt at drama. On the other hand, some cutesy or romance-based stories can experience
It ''is'' possible for this to work, as long as the creators know what they're doing, and it can pay off quite well at times. Usually, however, this requires planning it from the start, allowing the writers to [[Foreshadowing|set up the genre shift]] ahead of time so it doesn't feel like it comes [[Ass Pull|out of nowhere]]. Because of their sudden onset,
Even worse is if a genre shift is used as [[Deus Ex Machina|the solution to a plot point]], which just feels tacky.
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