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{{trope}}
[[File:jaws_revenge_350_8170jaws revenge 350 8170.jpg|link=Jaws the Revenge|frame|Nothing more personal than [[Voodoo Shark|a shark on a vendetta!]]]]
 
{{quote|''Now Halloween is over. No more tricks. No more bombs. No more webbing. No more masks! You were right earlier. This has never been about Spider-Man and the Green Goblin. It has always been about [[Spider-Man|Peter Parker]] and [[Norman Osborn]]. Tonight we will settle this face-to-face. As men!''|'''[[Spider-Man|Peter Parker]]'''}}
|'''[[Spider-Man|Peter Parker]]'''}}
 
The protagonist catches bad guys for a living (usually at a rate of about [[Monster of the Week|one a week]]), but this time, the bad guy has decided that he doesn't like the protagonist. Instead of doing what any sensible psychopath would do and simply [[The Shield|toss a grenade]] [[Why Don't Ya Just Shoot Him|in the character's window]], the psychopath takes creepy photos of the character's kids, [[I Have Your Wife|abducts the character's wife]], [[Kick the Dog|kicks the character's dog]], and above all, leaves calling cards and clues to ensure that eventually he'll get caught. The bad guy (often a [[Big Bad]]) knows about the protagonist's [[Fatal Flaw]] and is more than willing to exploit it.
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Usually eventually leads to [[Not So Different]]. For a more specific form of this, see [[You Killed My Father]]. Often enough, [[This Means War]]. When done to their home or base, the hero will usually take a moment and [[Watching Troy Burn|Watch Troy Burn.]]
 
The [[Disposable Woman]] is a character who exists only to make [['''It's Personal]]''' happen. When it gets personal, characters insist they must [[I Work Alone|work alone]].
 
One common variant is to order/trick allies aside to set up an one-on-one duel without interference. This can be risky but the avenger wouldn't risk anyone else getting hurt/someone stealing his precious right to do that particular kill himself!
 
If a character has this as his primary motivation rather than as part of another quest, then he's [[Not in This For Your Revolution]].
 
Contrast when it's [[Nothing Personal]], or at least they claim it's not.
{{examples}}
 
{{examples}}
== Anime and Manga ==
* ''[[Soukou no Strain]]''; as if her beloved older brother [[Everybody's Dead, Dave|killing her whole school]] didn't already give Sara Werec this complex, {{spoiler|he goes and offs Carris too, just after exposing her true identity.}} True, he ''did'' have a bit of a suicide wish...
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* In ''[[Mazinger Z]]'', [[Big Bad|Dr. Hell]] got [[The Hero|Kouji's grandfather]] assassinated. After his grandfather died, Kouji swore he WOULD find the responsibles and WOULD make them pay. That is one of his motivations to piloting Mazinger-Z and fighting Hell. Moreover he has stated he does not want nobody else loses his/her families cause the ambition of Hell.
** In the sequel, ''[[Great Mazinger]]'', fighting the Mykene became personal to Tetsuya after {{spoiler|Professor Kabuto, his adoptive father [[Heroic Sacrifice|died to save him]].}}. And in the Gosaku Ota manga version, he wanted Marquiss Yanus dead after she {{spoiler|tore Misato in half to his face}}.
** And in the OTHER''other'' sequel, ''[[UFO Robo Grendizer]]'', the version manga of Duke Fleed hated Commander Barendos after he {{spoiler|dropped his little siblings from a height from three kilometers}} in front of him. The sole sight or mention of him press HARD Duke's [[Berserk Button]].
* Despite already hunting him for the nine-tailed fox, [[Complete Monster|Pain]] happened to make things very personal for Naruto when he killed {{spoiler|Jiraiya}}, forced {{spoiler|Kakashi}} into a [[Heroic Sacrifice]], and {{spoiler|destroyed the Leaf Village.}} After injuring and potentially killing {{spoiler|Naruto's toad allies}}, his [[Moral Event Horizon|stabbing]] {{spoiler|Hinata after she told Naruto she loved him}} is enough to force Naruto into his [[Super-Powered Evil Side|six-tailed]] [[Unstoppable Rage|state]].
* In ''[[Yu Yu Hakusho]]'', Toguro capitalizes on this trope in order to get Yusuke to fight him at his full strength. He does this by first killing {{spoiler|Genkai}} before the finals, and then during his fight with Yusuke, seemingly kills {{spoiler|Kuwabara}}, {{spoiler|but he had only pretended to}}. Ironically, {{spoiler|50 years ago, a demon named Kairen had killed all his students and forced him to come to the Dark Tournament, which precipitated his [[Start of Darkness]]}}.
* In ''[[Monster (manga)|Monster]]'', Eva is only linked to Johan by her connection to Tenma. But when {{spoiler|Martin dies, Eva decides she's going to go after him herself.}}
* ''[[Sonic X]]'': Seeing his friends attacked, injured and imprisoned by the Metarex in the episode ''Testing Time'' gives us the first appearance of [http://uk.youtube.com/watch?v=FcVITZ-chlc Dark Sonic] in animated Sonic continuity. And also show us a side of Sonic that we've really never seen in full swing before - namely the part of him that you do not, under any circumstances, piss off.
* ''[[Yu-Gi-Oh!]]!'': Do NOT mess with Yugi (or Tea, for that matter). Yami WILL kill you. For that matter, don't screw with Mokuba. it's a great way to get Kaiba pissed off.
* The Demon Arc in ''[[Mahou Sensei Negima]]'' turned out to be very personal indeed for Negi when [[Big Bad|Wilhelm]] revealed to him that {{spoiler|he was the demon that [[Taken for Granite|petrified]] [[Doomed Hometown|his hometown]]}}. Cue Negi blindly charging, and having to be pulled out of the line of fire by Kotaro.
** Also, Fate Averruncus. Initially, to Negi, it was just a really powerful evil guy that had to go down, but it was personal for Fate [[Minor Injury Overreaction|because Negi managed to hit him]]. Subsequent encounters made it personal for Negi as well.
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* In ''[[Bleach]]'', Zommari Leroux, on the verge of defeat against Byakuya, rants about Soul Reapers persecuting Hollows and declaring that they have no right to judge them merely for eating humans. Byakuya then cuts him down, replying that his actions had nothing to do with Soul Reaper duties, but for Zommari's trying to kill his sister Rukia.
** Another example is when {{spoiler|Isshin drops the bumbling dad act and shows he's a Captain class shinigami in order to save Kon (in Ichigo's body) and take out Grand Fisher, the Hollow who killed his beloved wife. Even while Grand Fisher taunts him, he remains calm, and finally slices him in half, killing him.}}
** {{spoiler|Aizen}} already made it very personal for Hitsugaya {{spoiler|after brutally stabbing Momo Hinamori, Aizen's previous lieutenant and Hitsugaya's childhood friend/prospective love interest, when the former defected from the Soul Society}}, but when {{spoiler|Aizen tricked Hitsugaya into ''impaling Hinamori'' in chapter 392}}... talk about cranking the ''"[[It's Personal]]"'' meter [[Up to Eleven|up to astronomical proportions]].
** This is explicitly the only reason Ichigo will fight at full strength. Unless someone he cares about is in immediate danger, he'll either refuse to or be unable to summon the necessary power. He'll still try to fight, but only out of a sense of duty([[Punch Clock Hero]]?), and it never ends with Ichigo winning.
** The Vizard coming to fight alongside the Shinigami against Aizen. And though he never comes out and says it, judging from the way Shinji loses his cool momentarily with Aizen after he's released his shikai, I get the feeling that {{spoiler|what Gin did to Hiyori has made it even ''more'' personal for Shinji than it already was.}}
** Shunsui wasn't really taking his fight with Stark seriously but when {{spoiler|Wonderweiss attacked Ukitake and injured him}}, [[Berserk Button|all bets]] [[Beware the Nice Ones|were off.]]
** Ishida's battle with Mayuri is probably the most epic case of this in the series.
* In ''[[Full Metal Panic!]]'', it's revealed that Gauron and Sousuke initially had nothing against each other. And then Gauron decided to attack the Guerilla village Sousuke had been living in, mass slaughtering all the citizens while Sousuke and Kalinin were out. Not to mention how, after that, he decided to accept a job from the KGB to go after Sousuke and Kalinin and kill them. After all ''that''... it became personal.
* In ''[[Knights]]'', Mist is especially driven to stop the [[Corrupt Church]] and their [[Burn the Witch|witch-hunts]] after seeing his own mother burned at the stake, {{spoiler|and at his father's hands.}}
* [[Anti-Villain]] example: In ''[[Eureka Seven]]'', {{spoiler|Ray and Charles Beams}} fight against Gekkostate not merely because the military pays them to (though that is a factor), but also because of a grudge against Eureka, whom they believe is to blame for {{spoiler|Ray's infertility.}}
* ''[[Fang of the Sun Dougram]]'' has a minor plotline about two [[Humongous Mecha]] pilots going AWOL to avenge the deaths of their comrades. When command orders them to retreat, the older one cuts off the radio saying that this is personal.
* The very first episode of ''[[ToA AruCertain Kagaku noScientific Railgun]]'' has Saten trying to be [[Badass Normal]] by stopping an escaping bank robber. Unfortunately for her, she's just a teenage girl while her target is an adult man. Fortunately for her however, Mikoto witnesses the bad guy kicking into Saten. Cue Mikoto showing [[Wave Motion Gun|why]] is her nickname "the Railgun" despite the fact that as a [[Badass Bystander]], she has no real reason to join the fray.
* "''[[ToA AruCertain Majutsu noMagical Index|]]'': "Stiyl, I'm gonna go punch Fiamma. While I'm gone, you take care of Index.]]"
* ''A lot'' of major characters in ''[[Inuyasha]]'' have it in for [[Big Bad]] [[Manipulative Bastard|Naraku]], who has a ''huge'' list of wrongdoings including, but not limited to: tricking Inuyasha and Kikyo into thinking they had betrayed one another after he kills Kikyo; cursing Miroku's family; murdering Sango's family and destroying her village (and framing Inuyasha for it); using Sesshomaru several times to kill Inuyasha before trying to absorb him and kidnapping Rin (but it's Kagura's death that was the last straw and he starts going after Naraku to try to avenge her); and killing Koga's pack (which he once again frames Inuyasha for).
* In one episode of ''[[Detective Conan]]'', the murder takes place at a reunion of Kogoro's old high school Judo club, with both the victim and killer being members (and therefore longtime friends). Kogoro's anger over the situation and resolve to see it through to the end convinces Conan to [[This Is Something He's Got to Do Himself|let him have this one]], though he does help out by subtly nudging Kogoro in the right direction.
* This was Tubby's attitude in Episode 6 of the ''[[Little Lulu (anime)|Little Lulu]]'' anime, after Lulu had gotten him into trouble, leading to him to invoke this line in the English version;
{{quote| '''Tubby''': Lulu's played her last dirty trick on me! This time, I'm just really fed up! This time, [[Large Ham|the worm is gonna turn!]]}}
* This is Crocodile's main motivation throughout the Whitebeard War in [[One Piece]].
 
 
== Comic Books ==
* The presence of this trope is what distinguishes a superhero's [[Arch Enemy]] from his or her [[Sliding Scale of Villain Threat|most dangerous enemy]]. The two are rarely one and the same.
* ''[[The Punisher]]'' MAX series had one story arc that involved a vengeful mob boss trying to get revenge on Frank Castle - and he started by unearthing the bodies of Frank's deceased wife and children and ''urinating'' on their bones. [[Unstoppable Rage|Frank wasn't very happy about this.]] The arc ended with Frank {{spoiler|dragging the man out into the woods and shooting him in the stomach, then leaving him to die a long, inevitable death.}}
** Before this he kills fifty eight mobsters in one night and vows to continue until the police bury his family, tortures the assassin said mobster hired and is saved from a suicide strike on mobster by hot sex crazed Punisher fan lady. On the plus side? Crime rate went down.
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** All the psycho ladies love the Punisher (I remember a Christmas special where a female assassin tried to kill Castle because she ahd a crush on him). Good think Frank himself isn't sane enough to mind.
* At one point in ''[[Preacher (Comic Book)]]'', Allfather D'aronique explains to Jesse Custer why he changed his plans from exploiting [[Compelling Voice|the word]] to killing him:
{{quote| '''Allfather D'aronique''': You killed her, Custer. {{spoiler|You killed my Aunt Marie!}}<br />
'''Jesse''': ''{{spoiler|Grandma.}}'' }}
* In the Archie ''[[Sonic the Hedgehog (comics)|Sonic the Hedgehog]]'' comic, Mammoth Mogul told Sonic that he now understands he can never defeat Sonic. He is content to outlive Sonic and make sure that Sonic never knows peace until the day he dies.
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* Johnny Alpha in ''[[Strontium Dog]]'' has a couple of these, notably against Nelson Kreelman in "Portrait of a Mutant"/"Wanted", and Max Bubba in "Rage".
* Played for laughs in issue #4 of ''[[The Awesome Slapstick]]''. When the Neutron Bum is rampaging through Manhattan, Steve Harmon flatly refuses to get involved (he was waiting in line for a concert). He leaps into action only after the Bum attacks the Tower Records building.
* In ''[[Superman: Red Son]],'' Lex Luthor was originally hired to kill Superman (here a champion of the Soviet Union) by the US Government and just saw it as another problem to solve with his genius intellect. But he decides to devote his entire life to the task shortly after Superman defeats a Bizarro duplicate he created. But he later reveals that wasn't the problem- the thing that drove him over the edge was that Bizarro managed to beat him in chess, implying that he, and by extension the original Superman, was more intelligent then he was.
* [[Spider-Man]] has so many villains that fit this mold, he can sometimes seem as though he isn't actually doing any superhero work but is rather trying to survive the next villain who wants to get even:
** The original Green Goblin, [[Norman Osborn]], started off trying to take control of the New York underworld but by his second appearance, he was dedicated completely to killing Spider-Man. See quote for this trope. It's only been during the recent ''[[Dark Reign]]'' crossover that he has begun to do other villainous things besides messing with Peter Parker.
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*** Over the years, his wife and three children all took turns trying to kill Spidey in revenge.
** The [[Mad Scientist]] Spencer Smythe was likewise hired to build spider-slayer robots. He was driven to insanity and financial ruin due to building wave after wave of robots designed to kill Spider-Man, only for them to be busted into pieces. Eventually, he died of old age.
*** His son then took up his mantle during a single storyarcstory arc where he built an entire robot army of spider-slayers which, as expected, were destroyed by Spidey. He even turned himself into a cyborg in order to beat Spidey one-on-one. [[Foregone Conclusion|He lost.]]
* Marvel supervillain Jackie Dio, aka Underworld, asserts that while the mutilation of one of his friends by Hammerhead may have been "just business," it was personal to him, and shoots Hammerhead for it.
 
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== Film ==
* The popularity of the phrase possibly originates from ''[[Jaws (film)|Jaws]] [[The Revenge]]'''s tagline: "This time...It's personal." Given that the film came out in 1987, the concept is probably substantially older.
** It was the driving plot point in most, if not all of the action films of the [http://www.ruthlessreviews.com/80actionguide.cfm 80s and early 90s.] It was particularly [[Egregious]] in martial arts films revolving around a tournament (''Bloodsport'', ''Kickboxer'', ''The Karate Kid'', ''The Best of the Best''). It's not enough motivation for the hero to just compete with honour in a competition. Nope, his main rival has to have killed his brother, molested his girlfriend and [[Kick the Dog|kicked his dog]] too. Cop movies were bad too--intoo—in every ''Lethal Weapon'' movie, the villains threaten Murtaugh's family, and in the second film {{spoiler|we learn the villains have not only killed Riggs' current squeeze, but also killed his wife ''previous to the events of the first movie''}}.
** Parodied in ''[[Back to The Future]]'', when Marty sees an ad for ''Jaws 19'' with the tagline "This time it's really ''really'' personal!"
* The 1989 [[Tim Burton]] ''[[Batman]]'' movie adds this to the relationship between Batman and the Joker -- itJoker—it is revealed that the Joker was the man responsible for murdering Bruce Wayne's parents.
** Subverted, however, in ''[[Batman Begins]]'': Bruce plans to murder Joe Chill, the man who killed his parents, but is denied the chance when a crime boss' assassin kills him instead to prevent Chill from testifying against him. Ironically, being denied this chance for personal closure is partly what leads Bruce to the path that will result in his becoming Batman.
** Played straight in ''[[The Dark Knight]]'', however, when Joker kills {{spoiler|Rachel Dawes}} and drives {{spoiler|Harvey Dent}} insane. Also inverted, however- Joker is actually ''trying'' to make Batman think [[It's Personal]] and act as such, ''trying'' to push him over the edge and actually kill him. More broadly, he is personal in symbolising everything that Batman is opposed to, and intentionally threatening the (mostly) crime-free city he had dedicated his life to.
* The [[James Bond (film)|James Bond]] film ''[[Licence to Kill]]'' exemplifies this trope. The slimy villain, Franz Sanchez, throws Felix Leiter (Bond's best pal) to [[Shark Pool|the sharks]]. Bond is naturally pissed, and subsequently blows up windows, laboratories and trailer trucks to get to Sanchez.
** As bad as almost killing Felix by shark is, the real [[Moral Event Horizon]] was that the gang also raped and killed Felix's wife... ''on the night of their honeymoon!''
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* ''[[Quantum of Solace]]'' has this at its heart. [[Roaring Rampage of Revenge|Cars crash, boats explode and planes fall]] as the two protagonists battle their way to get revenge.
* ''[[Star Wars]]'':
{{quote| '''Vader''': "[[The Obi-Wan|Obi Wan]] never told you what happenned to your father."<br />
'''Luke''': "He told me enough. He told me [[You Killed My Father|you killed him]]."<br />
'''Vader''': "No. [[I Am Your Father|I...am you father]]." }}
** It continued getting personal for Luke in the [[Star Wars Expanded Universe]] when {{spoiler|the new Sith Lord, his own student and nephew, [[Legacy of the Force|killed his wife]].}} Yeah, he had a bit of a problem with that.
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** It's also personal on Nero's side, [[Insane Troll Logic|as he blames Spock for the destruction of his home planet]]. In reality, it was destroyed by a natural disaster while Spock was the only person who was actively trying to save it.
* The first lesson learned from the movie ''[[Taken (film)|Taken]]'' is [[Broken Aesop|never travel out of the country.]] The second is never, ''ever'', '''ever''' kidnap a [[Retired Badass|retired federal agent's]] daughter, as he will proceed to [[Roaring Rampage of Revenge|mercilessly carve a bloody swath]] through your organization to get her back.
{{quote| '''{{spoiler|Saint Clair}}''': "Please understand... it was all business. It wasn't personal."<br />
'''Bryan''': "It was all personal to me." (shoots him with every round in his pistol) }}
** I thought the first lesson learned from the movie was "Never trust nice strangers you meet at airports in France." Heck, I'm French by descent, and I know that if someone is happy at the Paris airport, they can only have evil on their mind.
*** [[Stranger Danger|Same goes for all the other types of mass transit stations, to be fair]].
* The whole reason Tom Sawyer wants to join the League in the film version of ''[[The League of Extraordinary Gentlemen]]'' is because the Phantom killed his Secret Service partner, who was also his childhood friend. He never actually comes out and says this was Huckleberry Finn, but it's pretty well implied. Unfortunately, the scene in which Tom explains this to the League was cut from the film and only appears in the DVD extras.
** The novelization has him outright confirming that it was Huck Finn he was out to avenge.
* There's a craptacular film called ''Diplomatic Immunity'' which has this as its' premise, as the daughter of a (I think) retired army dude is killed during rough sex by the douchebag son of some foreign diplomat, and gets away with it because, well see title. May be the only film to feature 'death by exploding camera.'
* When {{spoiler|his wife}} is accidentally killed by a crooked cop firing off his Thompson in ''[[Legends of the Fall]]'', Tristan and {{spoiler|his father-in-law}} seek out retribution together. While Tristan kills the mobsters that had forced the confrontation, the older man waits with a powerful rifle on a hilltop near the police officer's patrol route. {{spoiler|The first bullet doesn't kill him, nor, in all likelihood, was it meant to.}}
* This was introduced in Peter Jackson's adaptation of ''[[The Lord of the Rings (film)|The Return of the King]]'', where what finally causes Aragorn to accept his destiny is Elrond telling him that his lover Arwen ''will die'' if Sauron is victorious.
* Even [[Godzilla]] can take things personally:
** The conflict in ''[[Godzilla vs. Destoroyah]]'' becomes personal after the latter brutally tortures Godzilla Junior to death, then [[Kick Them While They Are Down|attacks Godzilla while he is]] ''[[Kick Them While They Are Down|grieving]]''.
** Matches between Godzilla and his [[Arch Enemy]] King Ghidorah often come off this way; in Scott Ciencein's novelisation, ''Godzilla vs. The Space Monster'' this is made explicit, as Ghidorah's gleeful enjoyment of what he does, mockery of his opponents, and unprovoked attack on Monster Island ''really'' piss the big guy off. By the end of the novel (and the later films in the franchise), it's personal on Ghidorah's side as well, given the damage Godzilla has done to him.
* In ''[[Sunset]]'', it becomes personal for Wyatt earp after Christina is murdered.
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** [[Hawkeye]], because Loki {{spoiler|[[Brainwashed and Crazy|uses mind control]] to make him attack}} the Avengers and S.H.I.E.L.D. [[And I Must Scream|This is inexcusable.]]
** [[Black Widow (comics)|Black Widow]], partly because of what Loki did to Hawkeye (ostensibly Hawkeye is Black Widow's {{spoiler|love interest}}) and partly because of [["The Reason You Suck" Speech|the vicious speech]] that Loki treats her to while she's interrogating him.
{{quote| '''[[Black Widow (comics)|Natasha]]:''' I've been compromised... [[The Atoner|I've got red in my ledger. I'd like to wipe it out.]]}}
** [[Incredible Hulk|The Hulk]], because Loki plans to target him as the weakest link in the Avengers and {{spoiler|[[Dysfunction Junction|pit him against the others]]}}.
** [[Iron Man]] and [[Captain America (comics)]], because Loki kills {{spoiler|Agent Coulson}}, hitting [[And This Is For|a little too close to home]] for both of them.
*** It's later revealed that Nick Fury {{spoiler|lied about Coulson's trading cards being found on his body}} to give the Avengers even more motivation to stop Loki.
{{quote| '''Nick Fury:''' They needed the push.}}
 
 
== Literature ==
* [[Older Than Feudalism]]: In ''[[The Bible]]'', God promises to punish all who harmed and will harm his children
** An infamous and brutal example in Genesis 34. Shechem, prince of Shechem, rapes Jacob's daughter Dinah, and then has the audacity to ask for her hand in marriage. Dinah's brothers say sure, but first you and the entire male population of Shechem have to be circumcised in accordance with their tradition (keep in mind that at this time, the "kingdom" of Shechem was probably a small city-state with a few hundred people). Shechem and the males agree, and are circumcised. With the newly circumcised men too sore to do anything, two of Jacob's sons, Levi and Simeon (and probably a number of servants and retainers Jacob's family, making it the size of a small tribe), enter Shechem and kill all the men, enslaved the women and children, and looted the town.
* A dramatic literary subversion, from [[Terry Pratchett]]'s [[Discworld]] novel ''[[Discworld/Men At Arms|Men Atat Arms]]'':
{{quote| "He killed Angua. Doesn't that mean anything to you?"<br />
"Yes. But personal isn't the same as important." }}
** In a later book, ''[[Discworld/Jingo|Jingo]]'', Carrot decides to go to have a nap while pursuing {{spoiler|Angua's}} kidnappers by boat, on the basis that if he stayed awake fretting about her, he would be useless when they caught up to them.
** Partially subverted in [[Terry Pratchett]]'s ''[[Discworld/Thud|Thud!]]''. The baddies {{spoiler|and the Summoning Dark}} try to get the main character Vimes to make it personal multiple times. Whether they succeed is subject to discussion (though it does seem so in the end).
* [[Harry Potter (novel)|Harry's]] conclusion of Dumbledore's reasoning for Harry's position as [[The Unchosen One]]. He doesn't really ''have'' to do it, but of course [[You Killed My Father|Voldemort killed his parents]].
* In ''[[Shadows of the Empire]]'', crime lord Prince Xizor would hate Vader anyway, since they're more or less rivals for power under the Emperor. But Xizor has a special hatred for Vader and wants to kill his son, because there was a hazard lab on Xizor's homeworld, a flesh-eating bacteria escaped, and Vader had the site - and the city around it, including Xizor's family - "sterilized" (ie. ''incinerated'') from orbit. Xizor erased all record of this, but Vader's spies find out about this near the end of the novel.
* Based on the previews, it looks like this is what the next [[The Dresden Files|Dresden Files]] book will be. For the first 11 books of the series, Harry fought vampires, necromancers, werewolves, faeries and [[Exactly What It Says on the Tin|God]] knows what else because it was his job and because he [[We Help the Helpless|helps the helpless]]. According to Wikipedia and [[Jim Butcher]]'s own Web site, though, this next book will be different. (Which is implied by the name, ''Changes'', which is itself a change from the [[Idiosyncratic Episode Naming]] of the rest of the series.) The first line of the book:
{{quote| {{spoiler|I answered the phone, and Susan Rodriguez said, "They've taken our daughter."}}}}
** And it was. It was spectacular. Fuck with Harry Dresden's {{spoiler|family}}, and he will be willing to sell his soul to get back at you. Not that he does, but it's close.
* Subverted in ''[[The Acts of Caine]]''. For the main bad guy (the Blind God) and his minions, everything is impersonal, and that anonymous hunger is their defining trait. There are lots of side characters (Raithe, Kierendal, Orbek, Avery Shanks) with personal grudges against the main character, since Caine has a tendency [[Walking Disaster Area|to ruin people's lives]]. But the protagonist himself doesn't count, despite the horrible things done to his family and friends, not because he doesn't take their [[Roaring Rampage of Revenge|vengeance personally]], but because ''he takes every single fight personally''. Something as trivial as getting drunk and shouting at him is enough to get your jaw broken, minimum.
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* In ''[[Who Cut the Cheese?]]'' by Stilton Jarlsberg, envy inspires Ho to continue the search for the next depot in hopes of murdering the rat in the sports car.
 
== Live -Action TV ==
* ''[[CSI]]'' usually starts or ends a season with an "It's Personal" episode.
** When the investigators fly off the handle, they sometimes violate some of the suspects' rights with their outbursts (Catherine Willows and Sara Sidle are especially guilty of this) or some of the ways they try to obtain evidence. As just one example, getting a suspect to give a urine sample through saying it's required by law, when it actually isn't, sounds like grounds to have the evidence thrown out of court, given that it was obtained under false pretenses, or was coerced.
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* ''[[iCarly]]'': Trying to take down iCarly.com is one thing.. hurting Carly herself will get your ass kicked by Sam.
* For a series that is mostly plot, not character driven, [[Law and Order]] and its various versions did this relatively often:
** ''[[Law & Order|Law and Order]],'' [[It's Personal]] episodes give us rare glimpses into the characters' home lives/personal histories (Logan confronts the priest who abused him in childhood, Logan tracks down his partner's killer, Briscoe tracks down his daughter's killer).
** And Jack literally breaking all the rules to make sure Alexandra Borgia's killers are punished.
** ''[[Law and Order Special Victims Unit]]'''s Det. Olivia Benson is searching continuously for her mother's rapist/Benson's biological father. While only one ''SVU'' episode dealt with investigating Ma Benson's rape, this [[Backstory]] was touched on in any episode involving pregnancy from a rape and at other times as well. Det. Benson has also been stalked by perpetrators at least three times in six seasons. On the other hand, her partner, Elliot Stabler, has his buttons pushed by any crime involving children (which is roughly every episode that doesn't involve a rape--andrape—and, for that matter, not a few which do). The series itself could be said to be made up almost entirely of [[It's Personal]] episodes, with each investigator having buttons that make them consider the case personal. (Why let someone work on a case they are clearly biased towards? No one ever plants evidence in this world, I guess...)
*** Benson took it to the extreme when someone who was convicted because of her testimony and was later cleared by DNA evidence ''eight years later'' started ''actually'' killing people. Other people ''she'' had brought in and testified against. She took it so personally that she said she would accept responsibility for the man's ''crimes''. He committed [[Suicide by Cop]] before the situation was resolved.
** ''[[Law and Order: Criminal Intent]]'' did it too, with Goren and Eames finally solving the murder of Eames' late husband and also with the illness and death of Goren's mother.
** As did ''[[Law and Order UK]]'', with the team basically going all-out to bring Alesha's rapist to justice and later doing the same regarding Matt's killer.
* Happens with some frequency in ''[[ER]]''--from—from the very first episode, Carol Hathaway was treated for a suicide attempt and by the time the final episode aired, nearly two-thirds of the characters having been in the ER for one reason or another, and not all surviving.
* This is the entire character description for ''[[Buffy the Vampire Slayer]]'' and ''[[Angel]]'' villain Angelus. And, for that matter, his Nemesis, Holtz.
** Also, Oz references the line as a suggestion after some failed quipping during sans-Buffy patrolling at the beginning of Season 3.
{{quote| '''Oz''': If I may suggest: "This time it's personal." I mean, there's a reason why it's a classic.}}
** Much of the criticism with Buffy's handling of [[The Lancer|Faith]] boils down to this. It's not enough for her to become [[The Dragon]] and get off on killing, she has to shoot Angel with a crossbow that poisons and slowly kills him to make Buffy seriously risk falling to [[The Dark Side]] and breaking her [[Thou Shalt Not Kill]] rule.
* Having Amy and {{spoiler|Melody their daughter kidnapped}}, The Last Centurion on ''[[Doctor Who]]'' takes it very personally. The Doctor, too; he does ''not'' like it when he's attacked "through the people [he] loves!"
** It's possible that "The Idiot's Lantern" went this way after the Wire fed on {{spoiler|Rose}}, since the Doctor says upon finding out:
{{quote| '''The Doctor''': There's not a force on the planet that can stop me now!}}
** The Doctor tends to get this way over: [[True Companions|Companions]], [[Arch Enemy|Daleks]], and [[Foe Yay|the Master]].
** Summed up best in "Forest of the Dead":
{{quote| '''The Doctor''': You just killed someone I like, that is not a safe place to stand!}}
* Used as a [[Story Arc]] in ''[[Profiler]]'' and season one of ''[[Millennium (TV series)|Millennium]]''.
* After distinguishing itself in the beginning by ''not'' having episodes of this type, ''[[Without a Trace]]'' has since had at least three.
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* If there is an episode of ''[[The X-Files]]'' that involves anything relating to Samantha Mulder, it's probably this trope.
** A more subtle example is in Season 3's "Revelations," where Scully, investigating a case of a young boy with ''stigmata'', is forced to confront the gulf between her Catholic faith and the scientific procedures she must follow as a federal agent.
*** There are quite a few episodes in which Scully deals with her faith, and the slow losing of it. Others include "Redux II", "All Souls", "Biogenesis" and its sequels, and all of the things surrounding Wiliam's conception and birth.
*** Also, involving either Mulder or William in a conpsiracy is a good way to bump the episode up to a "it's personal" for Scully.
** Eventually, the "it's personal" thinking shifts from something involving Samantha to events involving Scully. In "Redux", he tells Scully he can't let his crusade rest because they gave her cancer:
{{quote| '''Mulder''': "There are those who can be trusted. What I need to know is who among them is not. I will not allow this treason to prosper, not if they've done this to you."}}
* In the third episode of ''[[Sherlock]]'': Strap random people to bombs, and Sherlock won't mind too much, because caring about them won't help save them. {{spoiler|Strap John to a bomb, and he will freak the fuck out}}.
* Used ''twice'' in the pilot to ''[[Leverage]]''. Dubenich gets Nate to take on the job because the company they're targeting is ensured by Nate's old company, who refused to pay for the procedure that could have saved his son. {{spoiler|When Dubenich turns on Nate and the team, Nate strikes back because he used his son's death as emotional blackmail.}}
** For the rest of the team, it was personal mainly because they hadn't gotten paid. In later episodes, though, Eliot's old girlfriend's barn is burned down, which pisses him off about both the girlfriend and the horses, and Parker gets obsessed with a job dealing with mistreated orphans, because she was one herself.
** At the end of the first season, Nate targets the man who is the head of his old insurance company. In season two, there are also several versions of this, they target a hacker who tried to kill Sophie and a psychic who brought back bad memories for Parker among several others.
* Played with on ''[[Little Mosque on the Prairie]]'' when Reverend Magee beats Baber in a Koran quiz and the two of them have a fight over it: on accepting a rematch, Magee declares that this time it's personal, but Baber points out it was personal for him the first time, too. "Seriously, my feelings were hurt."
* In ''[[Lost]]'', The Others tend to see the survivors of the plane crash as interlopers on their island, and take a somewhat detached attitude to them, but their decisions, {{spoiler|particularly abducting Walt}}, end up being personal for the survivors, especially when {{spoiler|Sawyer executes Tom after he surrenders "for taking the kid off the raft"}}.
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* In a pivotal scene in ''[[Firefly]]'', Mal and his tormentor are struggling near the edge of a [[Malevolent Architecture]] pit when Mal's allies arrive. It is played straight at first: Jayne raises his gun to shoot the tormentor, but is stopped by Zoe. "Jayne. This is something the Captain has to do for himself." Then {{spoiler|they invert it. Mal: "No! No it's not!" Zoe: "Oh." The ensemble promptly riddle the tormentor with bullets.}}
** Played straight when {{spoiler|Mal discovers Jayne betrayed Simon and River to the Alliance}}
{{quote| '''Mal''': To turn on ''any'' of my crew, you turn on ''me''!}}
* In ''[[Life]]'', Crews has pretty much taken the Roman situation to an [[It's Personal]] level after finding out that his partner's been abducted, probably by Roman, who has shown an increasing interest in her.
* Although on ''[[Stargate SG-1]]'', the team seems to take it personal every time one of the main characters is hurt/threatened/kidnapped/killed/whatever, the conflict with the Goa'uld were personal for both Daniel (because of what happened to his wife) and Teal'c (because of his history as Apophis' First Prime). The team actually gets called on taking things too personally a few times, but they generally shrug it off.
** Jack also tends to take it somewhat personally when Skaara is involved, a holdover from [[The Movie]], where Skaara is the Abydonian Jack interacts with the most and becomes rather protective of, possibly reminding him of his recently-dead son whom he was still mourning heavily. And Sam, of course, when her father{{spoiler|/Selmac}} is involved.
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* Referenced by a [http://www.youtube.com/watch?v=wIZN4FGExJo Reeves and Mortimer-written advert] for [[The BBC|TV Licencing]], featuring the spoof show ''Detective In A Wheelbarrow''- "I'm in a wheelbarrow- and this time, it's personal!"
* ''[[Arrested Development (TV series)|Arrested Development]]'':
{{quote| '''Gob:''' Let me ask you something. Is this a business decision, or is it personal? 'Cause if it's business I'll go away happily. But if it's personal, I'll go away... ''but I won't be happy.''<br />
'''Michael:''' It's personal. }}
* Season one of ''[[The Wire]]'' - Omar and his crew have ripped off one too many Barksdale stash-houses, so Avon places a bounty on the three of them. One of them, John Bailey, is found {{spoiler|dead, having been shot 39 times with three different guns}}. The other, Omar's boyfriend Brandon, {{spoiler|suffered two broken arms and several broken fingers, several knife wounds, cigarette burns, and one of his eyes was gouged out}}. It's unsurprising that Omar takes this personally and goes on a [[Roaring Rampage of Revenge]] against the Barksdale gang. Later, Omar and Stringer discuss the issue quite plainly.
{{quote| '''Stringer Bell''': But y'all was fucking with my stash. Anything after that -- part of the game<br />
'''Omar''': Maybe, but you see, y'all went ''past'' that with Brandon.<br />
''(Later)''<br />
'''Stringer Bell''': What happened to your boy was business. But how that shit happened -- you got a right to take that to heart. }}
* ''[[Criminal Minds]]'' has had quite a few where the case directly related to one of the team, and some where it didn't but one of the team identified with one or more of the people involved.
** In one specific episode, Morgan is accused of murder. It's immediately personal for the rest of the team, who are still allowed to investigate it despite their connection to him.
* In ''[[Babylon 5]]'', a major catalyst of why Londo Mollari really becomes so belligerent against the Narns is their invasion of Ragesh 3 in the episode, "Midnight On The Firing Line." In that episode, Londo's nephew, who had been assigned there to keep him safe, was among the capture and he was tortured and forced to cooperate in their propaganda, and the Centauri Republic was too weak to respond. So, Londo blames G'Kar in particular for these events, even after Commander Sheridan manages to undo the Narn's aggression, and later sees Mr. Morden's offers to assist him partially as a chance to prevent further such incidents against his loved ones.
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** The Gravedigger and Harold Epps are the most guilty of invoking this. The Gravedigger kidnapped Bones and Hodgins in one episode and Booth in another. Epps poisoned Cam, tried to blow up Zack, and used Booth's son as a clue, ''all in the same episode.'' Making it personal was pretty much his M.O.
* A variation of sorts in ''[[Merlin]]''. Due to his father's anti-magical stance, Prince Arthur has witnessed dozens, possibly hundreds of people being put to death for the crime of witchcraft. Throughout it all he has remained stoic, and when arguing for clemency for various people (Mordred, Gaius, Merlin) he does so in a calm and reasonable manner. But when Uther accuses [[Love Interest|Guinevere]] of being a witch and ordering her to be burnt at the stake? Arthur almost tears down the throne room, three armed guards, and his own father to get to her...
** Merlin is a fairly calm person, generally speaking, but if you dare to threaten someone he cares about, he ''will'' hurt you.
 
 
== Professional Wrestling ==
* ''[[Hulk Hogan]]'' has been involved in numerous examples of the trope, with perhaps the most important being [[Andre the Giant]] ripping off his crucifix during a Piper's Pit segment, as part of the lead-up to ''[[Wrestlemania]] III''. The feud continued to become more and more personal as Hogan felt that Andre, who had sided with [[Bobby Heenan|Bobby "The Brain" Heenan]] in a [[Face Heel Turn]] out of nowhere after being out of the ring for some time, had betrayed him by doing so.
* [[Kane (wrestling)|Kane]] entered the WWF (now WWE) in 1997 with the purpose of destroying [[The Undertaker]], who he believed had murdered their parents.
* Partially Subverted in the feud between [[Randy Orton]] and [[John Cena]] in the last several years. Orton made things personal with Cena when he attacked Cena's father on multiple occasions. Cena returned the favor in recent years as he constantly got in Orton's way and drove the character to a near-obsession with getting Cena out of his life, and just when it seemed he was going to do so at Bragging Rights, Kofi Kingston prevented Orton from getting the victory. Which then caused a feud between Randy and Kofi.
 
 
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* ''[[Max Payne (series)|Max Payne]]'' is ALL about this, which gets [[Lampshaded]] by Max in more than one [[Private Eye Monologue]].
* It's a common enough multiplayer game trick to have allies beat all the mooks on the way to some huge big bad monster, but that monster you must defeat alone (so you get to win a quest at a lower level than would be doable alone, get powerful and untradable monster drops, or make a memorable revenge video against some enemy gang). Bonus points if both gangs are into roleplaying enough to stand aside while 2 people duel it out without interference.
* In ''[[StarcraftStarCraft]]'', Raynor, Zeratul, Mengsk and Artanis have all sworn revenge against Kerrigan for her general Not-So-Magnificent Bastardry.
* ''[[Guild Wars]]'' [[Action Girl|warrior Devona]] has this battle quote:
{{quote| Forget duty! This is personal!}}
* In ''[[The World Ends With You]]'', Neku starts to distrust Joshua after he finds out that {{spoiler|Joshua shot him}}. At the end of the chapter, Neku goes totally berserk on Sho Minamimoto after it's revealed that {{spoiler|the image Neku discovered was incomplete and Minamimoto shot him instead of Joshua.}} Although, {{spoiler|even THAT image was incomplete. Joshua really did kill him.}} Neku gets another "It's Personal" moment while facing Kitaniji, who {{spoiler|possesses Shiki and the rest of Shibuya.}}
* In ''[[Shadow Hearts]]: From The New World'', Ricardo signs on with Johnny after {{spoiler|his lover, Edna, is given the Kiss of Malice by Lady and turned into a conduit for monsters. He's forced to kill Edna himself to free her, and follows Johnny to make sure the one who turned his beloved into a monster dies.}}
* Reversed in ''[[Metal Gear Solid]] 3'', with the villain declaring It's Personal on the ''hero''. Volgin already intended to kill the CIA operative who had infiltrated his base. But after he found out what Snake did to Major Raikov...
{{quote| '''The Boss''': Are you going to kill him?<br />
'''Volgin''': Of course. But first, [[No-Holds-Barred Beatdown|I will make him pay for hurting Ivan.]] }}
** It is then played straight with Snake whose mission had always been to kill Volgin but after the torture he went through by his hand Snake becomes motivated to get a little payback which he succeeds in doing by humiliating Volgin in hand to hand combat. Then after a long battle with Volgin in the Shagohad Snake witnesses Volgin have a villainous breakdown over how Snake has ruined his plans and dies a karmic death by lightning before he can attack Snake again.
* ''[[American McGee's Alice]]'': {{spoiler|The Mad Hatter trampled your friend the White Rabbit into the ground, causing Alice to break down... and when the Queen of Hearts slaughtered the Cheshire Cat, you knew Alice was going to break her into pieces.}}
** The game's sequel takes this [[Up To Eleven]] with Dr. Angus Bumby. It's revealed that not only he murdered the title character's parents and her sister, but he's also involved in a human trafficking ring. And yet, despite this, Angus Bumby remains [[Obliviously Evil]].
* In the first ''[[Mercenaries]]'', the player character was going after [[Big Bad|General Song]] for the One Hundred Million Dollar bounty on his head. In the sequel, [[Corrupt Corporate Executive|Ramon Solano]] hires you to rescue General Carmona, a friend of his. Carmona then launches a coup, and Solano is installed as the President of Venezuela. Rather than pay the merc and let them be on their way, Solano tries to have them executed. People trying to kill them? That's something Jennifer, Chris, and Mattias are used to. Getting screwed out of a paycheck? [[It's Personal]] now.
** You forgot the part where the merc you're controlling got shot in the ass. To quote Chris:
{{quote| ''"Yeah! No one shoots him in the ass and gets away with it!"''}}
* ''[[Persona 4]]'' is filled with them.
** Yosuke is the hardest hit by the murder of Saki, his crush; he gets rather flared up when he finds the murderer.
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** In ''[[Mass Effect 2]]'', things get personal right from the get-go: the Collectors {{spoiler|attack and destroy the ''Normandy'', kill twenty-one crewmembers, including First Officer Pressley, and '''kill Shepard'''.}} Later on they {{spoiler|1=attack the ''Normandy'' SR-2 and kidnap the entire crew, save for Joker and the squad members.}} And of course, it gets ''[[Up to Eleven|even more personel]]'' if Shepard loses squad members during the suicide mission.
** In ''[[Mass Effect 3]]'', it's personal from the very beginning when {{spoiler|Earth is attacked}}, but even more so when Shepard finally gets to {{spoiler|kill Kai Leng}}, who had previously {{spoiler|attacked both Thane and Miranda}}.
{{quote| '''Shepard:''' That was for {{spoiler|Thane/Miranda}}, you ''son of a bitch!''}}
* In the viral advertising website for ''[[BioshockBioShock (series)]] 2'', Mark Meltzer was devoted to finding out more about the recent kidnappings of six and seven year old girls around the North Atlantic, namely, who, why and where to. He eventually estimated where the next kidnapping was due to be and went there with his family. {{spoiler|His family included a seven year old girl. The kidnapper, a Big Sister, obviously recognised Mark as a threat and kidnapped his daughter. He then put his search into finding out where the girls had gone to in full motion after that, until eventually he found where the girls had been taken...Rapture. In the game however, he unfortunately is caught by Sofia Lamb, the [[Big Bad]] who kidnapped the girls in the first place and is made into a Big Daddy for his daughter Cindy (now a Little Sister), something you discover only after [[Tear Jerker|you kill Mark]].}}
* The ''[[Knights of the Old Republic]]'' duology have a luggage shuttle of these. Carth going after Saul Karath for the destruction of Carth's homeworld, the death of his wife, and letting his son fall into the hands of the Sith. Juhani and Xor getting into a scrap because Xor killed Juhani's dad, then later tried to buy her as a sex slave (for a T-rated game, they sure got a lot of crap to sail under the radar...). Canderous wanting to kill Jagi for insulting his honor in the first game, then being tricked by Kreia in the second because he needed to find out why {{spoiler|Revan abandoned him}}. In the second game, Bao-Dur also joined the Republic forces and created the horrific Mass Shadow Generator to make the Mandalorians pay for what they did to his homeworld. Atris's hostility towards the Exile has shades of it. You can also state this as a motive for either PC. Strangely, most of these revenge motives get inverted or subverted in some way.
* From the same family, you also get a couple of these in ''[[Jade Empire]]''. Sky's got a "thing" about slavers...[[Dead Little Sister|having your five-year old daughter run through by a group of them]] would kinda do that. There's also "The Serpent" running the Imperial City arena that Black Whirlwind has an axe to grind with...literally. And it certainly goes there with your PC and {{spoiler|"Master" Sun Li - he killed your people, spent your entire life grooming you as a [[Unwitting Pawn]], then ''killed'' you after all}}.
* [[Left 4 Dead 2|Ellis]] is pissed that the [[Zombie Apocalypse]] made him miss Jimmy Gibbs's appearance at the mall.
{{quote| '''Ellis''': Aw, shit, we missed him? You know what, that's the last straw. These zombies have just made themselves an enemy.}}
** Also played for laughs concerning [[Companion Cube|Jimmy's car]]:
{{quote| '''Ellis''': Aw, c'mon Coach, that biker guy seemed nice.<br />
'''Coach''': He's probably stolen the Jimmy Gibbs Jr. by now.<br />
'''Ellis''': He is a dead man. }}
** Of course, whenever one of the survivors ends up dead, some of the remarks the others make lean more towards this.
{{quote| '''Bill''': ''*concerning Zoey's death*'' One of those sick sons of bitches just sealed all of their death warrants.}}
* Supplementary materials reveal that while ''[[Final Fantasy VII]]'' [[Big Bad]] Sephiroth had grand ambitions of godhood, it was his very personal hatred of Cloud that gave him the strength to maintain his identity in the Lifestream. Being killed by an unremarkable grunt was apparently too much for Sephiroth's ego.
* Hellen Gravely develops a grudge against Luigi in ''[[Luigi's Mansion 3]]'', much like King Boo does earlier. However, there's a [[Moral Myopia]] going on, such as her being angry with Luigi for capturing her staff when she herself helped King Boo capture all his friends.
* CJ's reasoning behind {{spoiler|taking on Big Smoke alone}} at the end of [[Grand Theft Auto: San Andreas|San Andreas]].
{{quote| '''CJ''': {{spoiler|Smoke}} played me. Tenpenny played me.}}
* This is what motivates Lu Bu's relentless pursuit of {{spoiler|Nezha}} in [[Warriors Orochi|Warriors Orochi 3]]. After soundly thrashing Lu Bu by himself, the Mystic turns and casually {{spoiler|kills Diao Chan right in front of him}}.
 
 
== Web Comics ==
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* If you failed to kill the target personally, the next best thing is to [http://www.lfgcomic.com/page/186 resurrect him so you can kill him personally one second later]. Bonus [[Kick the Dog]] points if you claim intention to do it over and over!
* In ''[[The Adventures of Dr. McNinja]]'' it comes admixed with a [[Badass Boast]].
{{quote| '''Doc''': Rayner, you killed my mentor, and you kidnaped my sidekick. I met Death himself last night, and he's going to follow me all the way to your house. You made it ''personal''.}}
** Played with later when the Doc is facing down Rayner and tries to remember the cool thing he said about meeting Death earlier, but can't get the phrasing right, so he just gets down to kicking his ass instead.
* ''[[Sluggy Freelance]]''
* [[Subverted Trope|Subverted]] in ''[[Sluggy Freelance]]''. Torg is all set to kill Lord Horribus for {{spoiler|killing Alt-Zoe}}. But, at the last second, he decides [[Save the World|saving the world]] is more important, and settles for knocking Horribus down a steep hill instead. And it's revealed he wasn't exactly trying to "make him pay" -- {{spoiler|he wanted to make up for failing to keep her safe as he had promised}}.
** The arc with mob assassin. After being beaten up by officer Tod (former mob enforcer) he finished the hit (or so he thought) and returned for some payback. Later Oasis stabbed him in a particularly unpleasant way and he landed in a hospital. His [[Private Eye Monologue]] comment? "This was personal to her. I understand completely."
** [[Subverted Trope|Subverted]] in ''[[Sluggy Freelance]]''.when Torg is all set to kill Lord Horribus for {{spoiler|killing Alt-Zoe}}. But, at the last second, he decides [[Save the World|saving the world]] is more important, and settles for knocking Horribus down a steep hill instead. And it's revealed he wasn't exactly trying to "make him pay" -- {{spoiler|he wanted to make up for failing to keep her safe as he had promised}}.
* In ''[[The Dreamland Chronicles]]'', Nicodemus to Alex, for the [[Scars Are Forever|scar]]
* In ''[[Dan and Mab's Furry Adventures|DMFA]]'', Kria points out that Dan's rivalry with Dark Pegasus is not ''that'' personal, but that his hatred for Regina definitely ''is''.
* Even though the trope isn't played straight by any means, it's said in [http://www.mspaintadventures.com/scratch.php?s=6&p=005762 these] [https://web.archive.org/web/20130821191029/http://www.mspaintadventures.com/scratch.php?s=6&p=005763 pages] of ''[[Homestuck]]'' we get one from [[The Omniscient|Doc]] [[The Omnipotent|Scratch]] after {{spoiler|Spades Slick breaks Vriska's God Tier clock, leaving it stuck on 'Just'}}:
{{quote| '''Doc Scratch''': {{spoiler|Slick}}, I can tolerate many things from a guest. Curt manners. Egregious womanizing. Murdering the help. Casual arson. Even atrocious candy bowl etiquette. But it is the desecration of a priceless timepiece where I must draw the line. I'm afraid I must now insist that you take your beating ''quite'' personally.}}
 
 
== Web Original ==
* [[Dr. Horrible's Sing-Along Blog|Doctor Horrible's]] rivalry with [[Designated Hero|Captain Hammer]] is more or less a fact of life for the both of them, with the Doctor trying to take down Hammer with nonlethal means, and getting thoroughly pounded on every time by the Captain. However, when Hammer announces to Horrible that he's going to sleep with [[Love Interest|Penny]] "just because you want her," [[It's Personal|it gets personal.]] The normally [[Technical Pacifist|pacifistic]] Doctor upgrades his [[Stun Guns|Stun Ray]] to a [[Death Ray]], and makes his intentions quite clear with his next song:
{{quote| ''It's a brand new day, and the sun is high<br />
All the birds are singing that you're gonna die!'' }}
** For reference. http://www.youtube.com/watch?v=nMR_wm92k1w
* In the ''[[Global Guardians PBEM Universe]]'', this is how Ultra-Man and his [[Arch Enemy]], Baron Malthus view their long-standing rivalry.
** Also, Nemesis, the Greek Goddess of Retribution and Punishment, took Athena's freeing of Arachne as a [[It's Personal|personal insult]]. This is why the goddess makes Arachne's life so difficult.
* ''[[Survival of the Fittest]]'' has another example of this being done to a villain. [[Ax Crazy|Lenny Priestly]] takes any attack ([[Law of Disproportionate Response|or anything he thinks is an attack]], [[Stupid Evil|or a good excuse to pretend someone's attacking them]]) as personal and immediately becomes even more psychotic than usual.
** And we can't forget Adam Dodd's vendetta against Cody Jensen for {{spoiler|[[Moral Event Horizon|the murders of Amanda Jones and Madelaine Shirohara, with Madelaine haven been raped by Cody before having her throat ripped out with his teeth.]]}}
 
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* Spoofed in the ''[[Kids Next Door]]'' episode "Operation DODGEBALL", where the self-proclaimed "Dodgeball Wizard" lures Numbuh 4 into a dodgeball match by kidnapping his family. After finding the ransom note, Numbuh 4 dramatically declares "This time, it's personal!". When Numbuh 2 points out neither of them have ever met this Dodgeball Wizard, Numbuh 4 responds he just [[I Always Wanted to Say That|wanted to use that line]].
** Kinda used straight in "FOUNTAIN" when it's revealed that Numbuh 5 always pursues the Delightful Children, because she can never forgive them for what they did to Numbuh 1 {{spoiler|(make him bald)}}.
* An episode of ''[[The Simpsons (animation)|The Simpsons]]'' has recurring character Sideshow Bob attempting to rig the election for Mayor of Springfield by including the names of dead people and animals as those who voted for him. When Lisa's cat Snowball appears on the list, she angrily declares that "''now'' [[It's Personal]]!" Bart [[Lampshade Hanging|points out, with some irritation,]] that "he ''did'' try to kill me, you know."
** Another episode has Alec Baldwin use this line (in reference to Homer). When Kim Basinger and Ron Howard just look at him, Alec says, "What? He has our underwear!"
** Another episode subverts with little subtlety - in an episode of Police Chief Wiggum becoming determined to be a good cop ([[Status Quo Is God|for the episode, of course]]), he realizes evidence for a case which involves a food. He tells the other cops that they're going to the Kwik-E-Mart. Lou says with exasperation "Chief, you already sent us there two times today.", to which Wiggum answers "Yeah, but this time, its ''not'' personal."
** Plus, another episode parodies this. Marge and Homer invite Apu and his wife to come to dinner, but Apu responds "No no, you hosted our wedding! We will have YOU over for dinner. Yes.... it is payback time, and this time It is Personal." (dramatic music)
* Parodied in an episode of ''[[Futurama]]'', when giant alien brains are trying to gather all knowledge in the universe.
{{quote| '''Fry''': So they're trying to learn things? The bastards!<br />
'''Nibblonians''': Yes. Then, once it has collected all data in the universe it will open its protective shell, so as to scan itself.<br />
'''Fry''': I'm as mad as I've ever been!<br />
'''Nibblonians''': Then, it will destroy the universe, so no new information can come about.<br />
'''Fry''': ''Now it's personal.'' }}
** Also spoofed in "Möbius Dick": "It's not personal, that whale ate my delivery. This time, it's ''business!''"
* Subverted in ''[[Batman Beyond]]''. Terry believes his relationship with Season One [[Big Bad]] Blight is personal. Blight is ignorant of this.
{{quote| '''Blight''': [being stalked from the shadows by Batman] Who are you?!<br />
'''Batman''': [unseen, pauses] You really want to know?<br />
'''Blight''': Yes!<br />
'''Batman''': [enters] [[You Killed My Father]].<br />
[[Beat|[Slight pause] ]]<br />
'''Blight''': Do you have the slightest idea [[But for Me It Was Tuesday|how little that narrows it down]]? }}
** Then again, Blight was turned into a "walking meltdown" thanks to a fight with [[Batman Beyond|Batman]], and Batman kept foiling his various [[Evil Plan|Evil Plans]]s, to the point where Blight visably lost his temper at even the mention of Batman's name. So in a way it was personal for Blight too...just for completely different reasons.
* In the ''[[Kim Possible]]'' episode "Car Alarm", the tweebs supe up Kim's [[Cool Car]] after Motor Ed blows outruns them. Emphasized by the shifty camera angle and the fact that they actually say "This time its personal!"
** Kim herself claims that it's way personal when Ron is kidnapped. And after everything that happens to her in So the Drama, can you blame her for wailing on Drakken and damn near cold bloodedly killing Shego?
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** In one episode, Kiva does this.
** The leader of the Glorft also takes their defeats personally and often vows revenge on Coop, even to the point of resigning himself and his crew to being trapped in the past by ordering the destruction of MEGAS (and thus, also its time drive).
* While the [[God Save Us From the Queen|Queen of the Crowns]] is a very big threat to Earth in ''[[Adventures of the Galaxy Rangers|Galaxy Rangers]]'', [[I Have Your Wife|making a Slaverlord of Zach's wife]] pushed it into this territory. [[Fanon]] will state that the feeling is very much mutual - Zach's been an equal pain in her side, and the only sentient being to have escaped her Psychocrypt.
* In ''[[G.I. Joe: Renegades]]'', Storm Shadow has made it his life's goal to kill Snake Eyes, {{spoiler|because he believes SE betrayed the clan and killed his uncle, the Hard Master}}.
** And earlier in the series, after Major Bludd {{spoiler|loses an eye}}, he makes it clear to Baroness that the next time she needs him for the Joes he'll handle them ''for free''.
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{{reflist}}
[[Category:It's Personal{{PAGENAME}}]]
[[Category:Revenge Tropes]]
[[Category:Villain Ball]]
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[[Category:Motivation Index]]
[[Category:Plots]]
[[Category:It's Personal]]