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Did somebody say McDonald's?
That's probably how you got to this page -- it's probably ''the'' most common "not-a-wiki-word" that appears on the [[TV Tropes]] Wiki, since their wiki parser automatically converts [[CamelCase]] into article links -- and [[All The Tropes]] faithfully carried over all those links (and this article!) when we converted the tropebase to MediaWiki.
It all started in 1954 when Ray Kroc, a milkshake mixer salesmen, found out that one of his customers brought many more mixers then usual for a business. He traveled to San Bernardino, California, to find that two brothers, Dick and Mac McDonald, ran their diner at an amazing rate, serving ''way'' more customers then a usual restaurant should. He pitched them the idea of creating McDonald's restaurants all over the U.S. The McDonald's corporation was founded the next year. By 1958, McDonald's had sold 100 million hamburgers. By 1960, Kroc bought exclusive rights to the McDonald's name.
Since then, McDonald's has added more than the original burgers, fries and sodas to its menu.
The original San Bernardino restaurant has since been re-designed into a museum dedicated to the company. The oldest McDonald's [[Long Runner|still in operation]] is the
The quality and nutritional value of the food served is debatable - if nothing else, it sets the floor that everyone else has to do better than to be in the restaurant business - but no one can deny that the ubiquity of this fast food restaurant (over 30,000 in 119 countries) has a significant impact on human culture.
Until the mid-2000s, McDonald's also owned Donatos Pizza, Boston Market (a "fast casual" chain specializing in rotisserie chicken) and Chipotle Mexican Grill. They also spun off the Redbox automated video rental service.
{{tropelist|Tropes used by McDonald's include:}}
* [[Animated Adaptation]]: ''[http://www.youtube.com/watch?v=JcyIjYE_wqo The Wacky Adventures of Ronald McDonald]''
* [[Animate Inanimate Object]]: These show up in commercials a lot, and not just food. One commercial from the 70s had talking trash cans, while commercials from the 90s suggested ''everything'' in Ronald's house was alive, including furniture, utensils, and his big, red clown shoes.
* [[Burger Fool]]: But of course.
** McDonald's is the [[Trope Codifier]]. In fact, ''Fast Food Nation'' accuses them of trying to make their jobs so simple that a new person could be trained in 15 minutes, making everyone wholly expendable.
** Needless to say, the company is not exactly a fan of the "[[McJob]]" slang for a fast food job that a
* [[Captain Ersatz]]:
** [[wikipedia:Madonal|MaDonal]] in Northern Iraq, as well as Matbax.
** Ronald McDonald himself. In the Washington DC area Bozo the Clown made appearances at local McDonald's bringing in massive crowds. When the show was cancelled, actor Willard Scott (yes, the weatherman) created a new costume and name while keeping the Bozo act.
** The other McDonaldland characters were blatantly ripped off from [[H.R. Pufnstuf]] after [[Sid and Marty Krofft Productions]] refused to license the original characters. The company sued and McDonald's ended up paying a large settlement.
** While few could deny that Captain Crook was intended to be a direct parody of Peter Pan's foe Captain Hook, he certainly seemed to ''specifically'' resemble Disney's version of the character.
* [[Catch Phrase]]:
** The Hamburglar's was "Robble Robble!".
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* [[Chuck Cunningham Syndrome]]: The McDonaldland characters outside of Ronald haven't been seen in years. Even Ronald himself hasn't been seen in commercials lately.
** Mayor McCheese has almost disappeared entirely after lawsuits from the owners of [[H.R. Pufnstuf]].
* [[Collectible Cloney Babies]]: McDonald's went above and beyond, with ''[[Monopoly (game)|Monopoly]]'' sweepstakes that people could use to win real money, in addition to toy lines. People could collect McDonald's-exclusive ''Monopoly'' tiles with meal purchases and trade them in for cash. They could also win prizes like cars. The documentary ''McMillions'' revealed that the sweepstakes became the center of a scam where associates Simon Marketing embezzled $24 million and laundered the winning pieces to boot.
* [[Defictionalization]]: In early 2024, McDonald's briefly defictionalized the anime-standard [[Bland-Name Product]] version of their name and logo, [[Bland-Name Product#WcDonald's|WcDonald's]], as part of [https://www.foodandwine.com/wcdonalds-mcdonalds-anime-promotion-8598620 an anime-themed promotion].
* [[Dub Name Change]]: In Japan Ronald McDonald is called Donald McDonald, in deference to the lack of a clear "r" sound in Japanese.
** It’s quite interesting to note that the first English teacher in Japan was an American named [[Hilarious in Hindsight|Ranald McDonald]].
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* [[Face Heel Turn]] (Or [[Heel Face Turn]] depending on [[Your Mileage May Vary|your opinion]]): Canada's first Ronald McDonald, Geoffrey Giuliano, became a vegetarian activist and submitted testimony against the company during the McLibel case.
* [[Feather Fingers]]: Birdie.
* [[Flawed Prototype]]:
*
** Several concepts have attempted to compete with Burger King's Whopper:
*** The McDLT (1984), which came in a box that had the hot burger patty on one side and the toppings on the other (the idea being that the toppings would stay cool and fresh while the burger itself was hot). A chicken variation was also available. It was retired due to concerns over its styrofoam packaging.
*** The McLean Deluxe (1991), a low-fat burger which replaced most of the fat with carrageenan but otherwise identical to the McDLT. Quietly dropped in 1996.
*** Their "adult" menu (1996) included the Arch Deluxe (a "premium" burger with higher-quality toppings), a grilled chicken sandwich, a fried chicken sandwich (replacing the McChicken) and a larger fish sandwich. This whole line was intentionally targeted at adults, with ads featuring children repulsed over the food. While this burger line was one of the biggest flops in fast food history, the Filet o' Fish permanently adopted the larger size; the grilled and fried chicken sandwiches were simply renamed; and the McChicken came back. Some of the "adult" menu concepts were [[Retool|Re Tooled]] into the Big N' Tasty (2000-2011), which was also nearly identical to the McDLT, and the Angus line of burgers introduced in 2006.
** Another concept that never took off was pizza, which was tried in only a few markets in the late 80s-early 90s.
** Despite CEO Ray Kroc insisting that McDonald's ''never'' sell hot dogs (he viewed them as unhygenic), some McDonald's stores nevertheless have sold hot dogs in the past. One summer during the 2000s, for instance, they briefly sold half-smokes as part of a summer-themed line of foods; they were dropped not long after.
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*** Five "Mini Mac" locations with drive-thru and walk-up windows akin to Rally's/Checkers. Surprisingly for such a failed concept, two (West Los Angeles, California and Bay City, Michigan) are still open.
*** McDiner, which was obviously a diner-style restaurant. These existed in Indiana and Kentucky from 2001 to 2004, when they were converted to standard McDonald's restaurants.
*** The currently running (as of 2017) "Create Your Taste" restaurants, where you can order from a touch screen, choosing amid a wide variety of ingredients to create a completely personalized burger, which is then brought to your table by a waiter and served in actual tableware, may be the [[Spiritual Successor]] of both the McDiner and the "adult" menu.
* [[Follow the Leader]]: If McDonald's has done it (fish sandwich, chicken nuggets, play places, Happy Meals,<ref>(Burger Chef was actually the first fast food place to offer kids' meals, but most other chains' kids' meals seemed to copy the Happy Meal)</ref> salads, Angus burgers), chances are that many fast food chains have copied.
** Going the other way, the Big Mac is a clone of Big Boy's "Big Boy" burger (two patties, extra bun in the middle, secret sauce).
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** Fun fact: When you see the burgers on TV, the pickles stick out the side so the viewer can see them. If you're actually ''working'' at McDonald's, the pickle goes in the center of the burger so that it can get bitten into from any direction.
* [[Goggles Do Nothing]]: Birdie is rarely, if ever, seen with her aviator goggles over her eyes.
* [[Harmless Villain]]: Pretty much ''any'' villain who menaced McDonaldland were easily fooled and outsmarted by Ronald and his child-friends; Captain Crook, the Goblins, and the Hamburglar started off this way, before mellowing and becoming cuter and even ''more'' harmless.
* [[Iconic Logo]]: In fact, the Golden Arches are included in that Trope's image.
* [[Let's Meet the Meat]]: Played straight in many ads. Subverted by the singing fish, [http://www.youtube.com/watch?v=6bJOIqVAD-s who isn't very happy about being made into a sandwich and the rest of his remains mounted on a wall].
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* [[Non-Ironic Clown]]: The lovable Ronald McDonald.
* [[Out of Focus]]: All of the mascots save for Ronald McDonald. Though even he is starting to appear less and less.
* [[Persona Non Grata]]: Averted. There is a persistent [[Urban Legend]] that, because of a commercial she made for Burger King in 1981 when she was five, [[Sarah Michelle Gellar]] was sued by and then banned for life from McDonald's. She did make [https://www.youtube.com/watch?v=-Ss7_5PSnyA the commercial] and she ''was'' a part of a lawsuit filed by McDonald's against Burger King (she was even put on the stand to testify about the things she said in the commercial). But she was never banned -- although her parents apparently avoided taking her to McDonald's for a few years after the lawsuit.
* [[Retraux]]: Many restaurants in the 1980s and 1990s were built in a faux-fifties style. Some of them were even built to have only drive-thru and walk-up service, like the earliest ones.
* [[Too Smart for Strangers]]: [http://youtu.be/Jwb9W51j7fo The second commercial] seemed to be ''trying'' for this, but instead, it just comes off as incredibly creepy.
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** Donna Summer's "She Works Hard For the Money" was remade into "She gets more for her money, 'Cause McDonald's treats her right."
** [[Bobby Darin]]'s "Mack the Knife" was rewritten as "Mac Tonight" to advertise that McDonald's was staying open at later hours.
*** A campaign which was accompanied by [https://web.archive.org/web/20120515004033/http://media.skateboard.com.au/forum/images/mac%20tonight.png this] animated mascot.
** (Buh-duh bah-bah-bah!) "I'm Lovin' It" (the current slogan) was originally a [[Justin Timberlake]] song.
* [[Trademark Favorite Food]]:
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*** The Angus Third Pounder line, introduced in 2009, and the Premium Chicken Sandwich line, introduced in 2006, have a more focused marketing campaign and are more subdued on the whole of their menu. These seem to be working out.
{{examples|Pop culture references to McDonald's (or similar [[Bland-Name Product]]s) include:}}
== [[Anime]] and [[Manga]] ==
* ''[[The Simpsons]]'': Lots with respect to Krusty Burger, the "premiere"(?) fast-food chain in Springfield. It all starts with the restaurant's proprieter-founder, Krusty the Klown.▼
* [[Bland-Name Product|WcDonalds]] is such a popular spoof name in Anime that the company [[Defictionalization|defictionalized]] it in 2024.
== [[Film]] ==
* In ''[[Pulp Fiction]]'', Jules and Vincent discuss what a Quarter Pounder with cheese is called in France. It's apparently called a "Royale with Cheese" and a Big Mac is called "Le Big Mac". <ref>[http://www.mcdonalds.fr/alacarte/sandwichs-1/products-0 In real life], ''Royal Deluxe'' and just plain ''Big Mac'' respectively.</ref>▼
* In ''[[Coming to America]]'', Akeem finds work at a fast food restaurant called McDowell's. Since McDonald's actually exists in the film's universe, the similarity is heavily [[Lampshaded]].▼
* ''[[Super Size Me]]'' is a documentary where director Morgan Spurlock spends thirty days eating exclusively at McDonald's to demonstrate the effects of fast food on American diet, interspersed with segments from fans and critics of the company.▼
* One of the kids in ''[[Space Camp]]'' talks about building a McDonald's on the moon in case an astronaut gets a "Big Mac Attack". Same kid later mentions a guy he knew who could hold his breath for a long time by thinking about eating french fries.▼
* The 1988 film ''[[Mac and Me]]'' is an ''[[E.T. the Extra-Terrestrial
** Guest starring Ronald McDonald [[Character as Himself|As Himself]].▼
* An odd reference in ''[[Scotland, PA]]'', a [[Black Comedy]] [[Setting Update]] of ''[[Macbeth]]'' in a rural fast-food restaurant in the
* Mooby's of the [[View Askewniverse]] is an obvious parody. ''[[Clerks II]]'' is set almost entirely inside one.▼
== [[Live-Action TV]] ==
* "WacArnold's" on a skit from ''[[Chappelle's Show]]''.
== [[Music]] ==
* [[
{{quote|''The competition, send them south; they're gonna drown, put a hose in their mouth.''}}▼
* In one of his songs, [[Doctor Steel]] sings that he has a "Ronald McRaygun".▼
== [[Newspaper Comics]] ==
* "McWuncler's" in ''[[The Boondocks]]''.▼
* "McArnold's" in ''[[Funky Winkerbean]]''.
== [[Web Comics]] ==
* ''[[The Adventures of Dr. McNinja]]'' begins with the "McBonald's" fast food restaurant chain.▼
== [[Web Original]] ==
* [[The Onion]] did a spoof article stating that a new mascot called the Hammurderer had been pulled from the McDonaldland cast.▼
{{quote|"Stabble stabble stabble!"}}▼
== [[Western Animation]] ==
▲* ''[[The Simpsons (animation)|The Simpsons]]'': Lots with respect to Krusty Burger, the "premiere"(?) fast-food chain in Springfield. It all starts with the restaurant's proprieter-founder, Krusty the Klown.
** Episodes featuring specific references to McDonald's -- both at Krusty Burger and elsewhere:
*** "Lisa's First Word": The 1993 episode features the Simpson family flashing back to 1983-1984. With pop culture references abounding (including one for rival chain Wendy's), the major one relating to McDonald's is a spoof of the chain's "scratch-and-win" promotion for the 1984 Olympics, where customers could win a Big Mac, french fries, a soft drink, or even a cash prize of up to $10,000 if Team USA won a medal in the visitor's listed event. Krusty Burger customers could also win food prizes or cash, but (like McDonald's in [[Real Life]]), the promotion was created and the tickets printed before the Soviet Union announced it was backing out of the Summer Games. Many of the tickets were printed to reflect events in which the USSR or another Eastern Bloc country was favored to win; with their withdrawal, the United States won many of those events, causing Krusty Burger to lose millions of dollars because they awarded more food than they had budgeted for.
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*** "I'm Spelling as Fast as I Can": Krusty Burger has a national "Ribwich Tour" to taste-test the Ribwich sandwich (a pork ribette sandwich similar to the McRib) in different markets. The "Ribwich Tour" drew its inspiration from the same campaign put on by McDonald's, and when Krusty Burger pulled the Ribwich from its menu, it caused the same kind of uproar.
*** "The Mook, the Chef, the Wife and Her Homer": It is revealed that Krusty pays local mob boss Fat Tony to keep rival Mc Donald's restaurants out of Springfield.
▲* In ''[[Pulp Fiction]]'', Jules and Vincent discuss what a Quarter Pounder with cheese is called in France. It's apparently called a "Royale with Cheese" and a Big Mac is called "Le Big Mac". <ref>[http://www.mcdonalds.fr/alacarte/sandwichs-1/products-0 In real life], ''Royal Deluxe'' and just plain ''Big Mac'' respectively.</ref>
▲* [[The Onion]] did a spoof article stating that a new mascot called the Hammurderer had been pulled from the McDonaldland cast.
▲{{quote|"Stabble stabble stabble!"}}
▲* In ''[[Coming to America]]'', Akeem finds work at a fast food restaurant called McDowell's. Since McDonald's actually exists in the film's universe, the similarity is heavily [[Lampshaded]].
* In ''[[Beavis and Butthead]]'', the boys work at Burger World. The establishment's logo is an upside down version of the Golden Arches, a common way to parody the franchise.
** The restaurant itself meanwhile is a parody of Whataburger, a regional chain with locations in [[Mike Judge]]'s native Texas.
* "[[Bland-Name Product|Weenie Burgers]]" in ''[[Tiny Toon Adventures]]'' and countless [[Anime]] productions.{{verify|reason=The Anime references, not the Western Animation reference. Please name an anime that uses the 'Weenie Burgers' name.}}
* "
* The limited time promotional [[Mulan]] schezwan sauce at McDonalds was a plot point in ''[[Rick and Morty]]''.
▲* "McWuncler's" in ''[[The Boondocks]]''.
▲* ''[[Super Size Me]]'' is a documentary where director Morgan Spurlock spends thirty days eating exclusively at McDonald's to demonstrate the effects of fast food on American diet, interspersed with segments from fans and critics of the company.
▲* One of the kids in [[Space Camp]] talks about building a McDonald's on the moon in case an astronaut gets a "Big Mac Attack". Same kid later mentions a guy he knew who could hold his breath for a long time by thinking about eating french fries.
▲* The 1988 film ''[[Mac and Me]]'' is an ''[[E.T. the Extra-Terrestrial|ET the Extraterrestrial]]''-[[Follow the Leader|like]] movie that features lots of [[Product Placement]] for McDonald's. In fact, one big scene takes place in one during a birthday party!
▲** Guest starring Ronald McDonald [[Character as Himself|As Himself]].
▲* [[Dire Straits|Mark Knopfler]]'s song "Boom, Like That", is all about Ray Kroc's turning McDonald's into a franchise, and his less than nice techniques. (After he bought them out, the original McDonald brothers started a new restaurant. Kroc put a McDonald's across the street and ran them out of business.)
▲{{quote|''The competition, send them south; they're gonna drown, put a hose in their mouth.''}}
▲* An odd reference in ''[[Scotland, PA]]'', a [[Black Comedy]] [[Setting Update]] of ''[[Macbeth]]'' in a rural fast-food restaurant in the 70's. After Joe and Pat murder Duncan and take over his restaurant, they rename it after themselves: McBeth's. They even use a giant letter M as their logo.
▲* Mooby's of the [[View Askewniverse]] is an obvious parody. ''[[Clerks II]]'' is set almost entirely inside one.
▲* In one of his songs, [[Doctor Steel]] sings that he has a "Ronald McRaygun".
▲* ''[[The Adventures of Dr. McNinja]]'' begins with the "McBonald's" fast food restaurant chain.
{{reflist}}
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