New and Improved: Difference between revisions

* Legally, a product can be considered 'new and improved' if there is a 'substantial alteration in the product's performance or operation'. Usually, it's through the addition or alteration of the formula; since the formula (and thus, the product) is technically 'new' and the product itself is demonstrably 'improved', it's nearly bulletproof when it comes to advertising law.

* Parodied in the "diamond shreddies" advertising campaign.

* Walkers Crisps did this on several occasions. Nobody was able to tell the difference as most of the time, they were able to replace ingredients without the flavour significantly changing. However, there was at least one instance of them having to own up to it. They had to change the name of the flavour "Barbecue" to "Bbq Rib" because it tasted so different with the new ingredients. Many people who liked "Barbecue" also like "BBQ Rib" but think it should have been launched as a different flavour, rather than replace one of their favourites.

* Many shops, when being renovated, have a sign on the outside saying something like 'Sorry for the wait. We're improving the shop for your convenience'. People who enter said improved shop rarely find anything has happened except things have been moved around. Hardly convenient.

[[Category:Weasel Words]]

[[Category:Advertising Tropes]]