| Display title | New and Improved |
| Default sort key | New and Improved |
| Page length (in bytes) | 6,839 |
| Namespace ID | 0 |
| Page ID | 96621 |
| Page content language | en - English |
| Page content model | wikitext |
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| Counted as a content page | Yes |
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| Page creator | prefix>Import Bot |
| Date of page creation | 21:27, 1 November 2013 |
| Latest editor | Looney Toons (talk | contribs) |
| Date of latest edit | 19:29, 15 September 2022 |
| Total number of edits | 10 |
| Recent number of edits (within past 180 days) | 0 |
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Description | Content |
Article description: (description)
This attribute controls the content of the description and og:description elements. | A Weasel Word which attempts to give the impression of radical improvement in the quality or performance of a product which might not actually be there. In fact, US government regulations require only that there be a small functional change in a product or its packaging to qualify it to use this description. Thus, changing the design for the spout on a box of detergent would allow the manufacturer to tout it as being "new and improved". Changing the quantity of the product can also be a "new and improved" change, even if the change isn't in the direction that would qualify as an "improvement" for anyone except the manufacturer's accountants. Your favorite cereal might become "new and improved" when they increase the size of the box but decrease the amount of cereal in the box. Your favorite shampoo might become "new and improved" when they add a strong fragrance that makes your hair smell awful - or, worse, makes you sneeze. |
