Non-Indicative Name/Advertising

Everything About Fiction You Never Wanted to Know.


Examples of Non-Indicative Names in Advertising include:

  • A 1988 ad campaign for Red Rock Cider in the style of Police Squad!, complete with none other than Leslie Nielsen, ended with the slogan: "It's not red, and there's no rocks in it".
  • Many commercials for Apple Jacks cereal mention that "they don't taste like apples". There are flakes of dried apple stuck right to the cereal, mind.
  • In April 2011, comedy and acrobatic troupe The Flying Karamazov Brothers were advertised in London under the slogan: "They're not Russian, they don't fly and they're not brothers."
  • Malibu Rum. According to the other wiki, it was originally made in Curacao, then in Barbados, and then made in Canada. It was never made in California and the ad campaign doesn't even pretend it was.
  • The Bavaria beer brand is and has always been Brazilian. The advertising campaign emphasizes this while ignoring the German-themed name.
  • Same with commercials for Rold Gold pretzels, which had someone noting that "They aren't rolled, and they aren't gold!"
  • Cap'n Crunch is technically a commander, due to the three bars on the sleeves of his uniform.