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Usually during infomercials, the salesperson will mention that their item is "Not Available in Stores!" The intended implication is that this product is too exclusive to be sold just anywhere, but it often makes the sellers look so cheap that no respectable retailer will ever deal with them. It can also fool the consumer (though this hardly works) into believing the product being sold will ''never'' appear in a store, pressuring them to call right now and buy the product.
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