Notable Commercial Campaigns: Difference between revisions

{{tropeUseful Notes}}

[[File:audrey_hepburn_blackglamaaudrey hepburn blackglama.jpg|link=Audrey Hepburn|rightframe|This campaign achieved iconic status by, well, using icons.]]

Regardless of what makes them work, they are memorable (although [[What Were They Selling Again?|not always for the right reasons]]).

* Apple Computer's "1984" ad, directed by Ridley Scott and broadcast exactly once during the 1984 [[Super Bowl]], is widely considered one of the greatest television advertisements of all time.<br /><br />In order to qualify for advertising awards, it had to be shown twice, so Apple ran it beforehand locally on some tiny station somewhere in Montana or Idaho so almost no one would see it except a few hundred to a few thousand who lived within the broadcast area of that one small station.

* More famous are the series of "Tastes great! Less filling!" commercials for Lite Beer from Miller (now Miller Lite), which tagline is [[Memetic Mutation/Advertising|still referenced]] over twenty years''decades'' after their airing. You know you've earned your place in pop culture when even [[Sesame Street|Cookie Monster]] quotes your commercial. And you're not even aiming at the same ''demographic.'' The line has also recently{{when}} been used in a series of Subway ads.

* GEICO, an automobile insurance company, has had several memorable series:

** One '[[Bad News, Irrelevant News]]' parody; the bad news was always something horrible like "You have cancer" and the "good" news was always "I just saved a bunch of money on my car insurance by [[Switching to GEICO]]"

** Famous actors, singers, and other well-known personalities being hired to tell the stories of normal customers, in their characteristic styles. The more memorable ads from this campaign feature Peter Graves, Little Richard, [[Austin Powers|Verne Troyer]], Don La Fontaine ("[[In a World|In A World]] where both of our cars were totally underwater..."), [[Main/Inside Thethe Actors Studio|James Lipton]], Tony Little from the "Gazelle" commercials (YAH BABEE!) and Mrs. Butterworth.

** And of course, the Geico gecko, who would originally complain about people mistaking the word "gecko" for the word "Geico", but has since become a more amiable mascot, talking intelligently about the virtues of Geico. They're different geckos. How can you tell? The new gecko has a Cockney accent; the old one's accent was more upper-class. When the gecko became a real mascot rather than a one off joke, they eventually changed the accent from "refined" to a more common accent, so that he would sound more appealing...replacing [[Hey, ItsIt's That Voice!|Kelsey]] [[Kelsey Grammer|Grammer]] in the process.

** Also, before even the gecko, there was a crudely drawn cartoon character who takes some kind of [[Schmuck Bait]], and gets slapsticked for it. The Geico logo comes up; "We all do dumb things. Paying too much for car insurance shouldn't be one of them."

** "I just want to make an omeletteomelet!"

** [[Michael McgloneMcGlone]] asking "Could switching to GEICO really save you 15% or more on car insurance?" followed by a random question: "Is Ed "Too Tall" Jones too tall? Does [[Looney Tunes|Elmer Fudd]] have trouble with [[Elmuh Fudd Syndwome|the letter R]]?"... "Did the cavemen invent fire?" [[Call Back|*switch to GEICO caveman on a couch]], who uses a remote to 'turn on' the flame in his fireplace after looking at the camera and making a 'goddammit leave me alone' face*

* Esurance had ads featuring the animated adventures of Erin Esurance, a secret agent who fights both crime and the expense and red tape of ''[[Brand X|other]]'' [[Brand X|car insurance companies]]. Esurance had to retire Erin once it became glaringly clear that people were mainly watching the commercials [[What Were They Selling Again?|for]] [[Distracted Byby the Sexy|her]], not because they wanted to quote, print, or buy.

* On the subject of insurance companies: Progressive Insurance has been running a series of ads featuring Flo, an [[Adorkable]] [[Cloudcuckoolander]] with a '60s hairstyle and a big, tricked-out name tag. Unlike Erin's commercials, Flo's are still trucking, likely because her commercials contain much less blatant [[Fan Service]]. (Which doesn't stop her fandom from [[Rule 34|providing their own...]])

* [[Ernest P. Worrell]] got his start as a spokesman for practically everything under the sun.

* [[Badass Baritone|HO HO HO]]., Green Giant.

{{quote| ''"Oh, great...a talking gecko."''}}

** Their later "I can't believe I ate the ''whole thing''" ad is still remembered nearly 30 years''decades'' after its creation. (It was remade in 2005 with actors from ''[[Everybody Loves Raymond]]''.)

** Similarly, an Alka-Seltzer commercial featuring an Italian man repeatedly screwing up a "Spicy Meat-a-ball" commercial and requiring the product after a number of takes, usually finds its way near the top of "best commercials" lists. Unfortunately, though hilarious, most viewers thought it was an advertisement for the meatballs. This ad was parodied in the movie ''[[The Mask (Filmfilm)|The Mask]]'' when Jim Carrey (wearing The Mask, so he was able to do this) swallows a bomb, which explodes in his stomach, he then blows a smoke ring and announces "Now that's a spicy meat-a-ball!".

** This too was referenced by ''[[Everyone Loves Raymond]]'', in an episode where Loggia guest-stars.

* Guinness's US ads:

** Of note was that Eveready could dish it out, but they couldn't take it. When Coors Beer decided to hire Leslie Nielsen to wear a pink bunny outfit in order to satirize the Energizer Bunny campaign, Eveready ''sued'' Coors to stop the ad. The judge in the case ruled Coors' ad was a valid parody, in part saying in his decision, "Mr. Nielsen is not a toy, and does not run on batteries."

* In the realm of print ads, Eva Herzigov's 1994 "[[Hello Boys]]" billboard ad for Wonderbra a few years ago. A lot of people thought [[Distracted Byby the Sexy|it would cause car accidents]]. In 2011 it was voted the number one outdoor ad of all time.

* Ad agency Doyle Dane Bernbach's ads for the original VW Beetle (print and TV) have become textbook examples (literally). Not only did VW adopt the format for their ads worldwide, but they changed the ''entire look of print advertising'' in the course of five years or so. Incidentally, DDB was a Jewish-owned company known for "Yiddish wit", in a WASP-dominated industry. Applying that to a German product founded by the Nazi regime in an era when memories of [[World War Two]] were just beginning to fade removed a lot of [[Unfortunate Implications]]. These ads actually managed to coin THE''the'' catchphrase for the Beetle in Germany: "It runs and runs and runs..."

* There's was a Heineken beer ad that involves a live lobster, a naked woman and a bath full of salty water...{{context}}

* "Fosters: Australian for beer"... and translated it means "beer that we sell the tourists so we can keep the good stuff for ourselves". Within Australia, Fosters is barely even advertised much at all, because it is widely considered to be a low quality beer compairedcompared to the other Australian brands. Indeed, pubs in Australia that even sell the stuff are now few and far between, and it's nigh-on impossible to find a place that has it on tap.

{{quote| [guy is crushed by boulder] <small>[[Major Injury Underreaction|"ow."]]</small><br />

** The Polar Bear campaign, famous as an early -- thusearly—thus strikingly unique -- mainstreamunique—mainstream use of CGI.

** The catchy 'Always Coca-Cola' campaign of the early 90's90s, which -- forwhich—for reasons probably not entirely unrelated to the then-recent New Coke debacle -- tradeddebacle—traded on the sheer iconic-ness of the brand:

{{quote| ''"Whenever there's a pool, there's always a flirt<br />

''Whenever there is school, there'll always be homework<br />

''Whenever there's a beat, there's always a drum <br />

''And whenever there's fun, there's always Coca-Cola!" }}

* The Taster's Choice commercial campaign that made an engaging romance about a couple bantering about coffee.

* Electronic Data Systems' 2000 Superbowl commercial., [http://www.youtube.com/watch?v=YdwrYiNJc_E "Herding Cats"].

* "Got Milk?" -- developed—developed in 1993 by ad agency Goodby, Silverstein & Partners for the California Milk Processor Board. "Got Milk?" was just the latest of a string of campaigns the CMPB commissioned in hopes to stop the slow but steady decline in milk sales that had plagued CMPB dairies for decades. It worked. By 2000, sales figures had leveled off, but sales increases were almost non-existent. In an interview regarding the campaign, a CMPB spokesman said the group was thrilled with flat sales figures after so many years of losses. GS&P and the CMPB later licensed the ad campaign to other state milk boards. (Note: California is a milk monopoly state, meaning it is one of many states that restricts the importation of fluid milk from other states. In 2000, when the price of a gallon of milk in non-monopoly states averaged about $2.00, the price of a gallon in California was about $3.75. Yet, tellingly, because the federal WIC program mandated that beneficiaries of the program be allowed to buy two gallons for $4.00, the CMPB allowed California supermarkets to sell one gallon for $3.75 and then a second for 25 cents. In non-monopoly states, milk sales never experienced the declining milk sales that milk monopoly states have. So, if you've seen a lot of "Got Milk?" commercials in your lifetime, you were probably living in a milk monopoly state at the time.)

*** This became [[Hilarious in Hindsight]] after a few games (including the DS version of ''[[Super Mario 64 (Video Game)|Super Mario 64]]'', the game featured in the ad) that gave Mario the ability to grow super-large, though usually through some sort of mushroom rather than drinking milk. Got mushrooms?

** A particularly memorable ad featured the Trix rabbit, in a live-action and realistic setting, claiming victory in buying Trix (which the cashier recognizes is for kids) from a grocery store (in a human costume), an emotion which soon turned to sadness as he forgot to buy milk.

* MasterCard's oft-parodied "Priceless" commercials.

* American Express's "do you know me?" campaign in the 1980's1980s, which was [[Parodied Trope|parodied]] by a [[Whammy]] on ''[[Press Your Luck]]'', as well as in the movie ''[[Major League]]''. "Hi! Do you know us? We're a Major League Baseball team!"

* There was Nissan's briefly notorious 1989 series of Infiniti commercials, which slowly faded through a series of beautifully photograph landscape shots while ''[[What Were They Selling Again?|never showing the car]]'' [[What Were They Selling Again?|or even telling the viewers what an "Infiniti" was]]. Gorgeous but fundamentally content-free car advertisements have a [[https://web.archive.org/web/20141003120848/http://www.wcroberts.org/Paige_History/Images/1923-06-23<!-- 20Jordan20Playboy%20Jordan%20Playboy.html long and respected history]]... sales of the Infiniti didn't increase much, though. "I guess the advertising isn't working," quipped Jay Leno on the''[[The Tonight Show]]'', "although I understand the sales of rocks and trees are up 300%". -->

{{quote| '''Antivirus''': {{smallcaps|You are coming to a crushing realization. [[Running Gag|Allow?]]}}<br />

** [[Lampshade Hanging|Lampshaded]] in a [[Crowning Moment of Funny]] for John Hodgman (the 'PC'); when he discussed the "Net Neutrality:" act on ''[[The Daily Show]]'', [http://www.thedailyshow.com/watch/wed-july-19-2006/net-neutrality-act Jon coerced him into saying, "I'm a PC."]

* [[Cereal Vice Reward|"Silly rabbit, Trix are for kids!"]]

** The line was so memorable, it actually survived the original company's demise. Life Alert is actually the ''second'' company to use the trademarked line (after buying the trademark from the now defunct LifeCall).

* The very, very lonely Maytag (appliance) Repairman. (Two generations of them, so far...)

* Oddly enough, this doesn't often overlap with [[Celebrity Endorsement|Celebrity Endorsements]]s. Usually it's just an individual ad that becomes iconic. "What Becomes a Legend Most?" for [[Pretty in Mink|Blackglama Mink]] is an example of a whole campaign, because the very premise of the campaign was celebrities selling the product. And as the slogan states, these were the legends (like [[Audrey Hepburn]] in the picture), not any up-and-comers.

* The Pets.com sock puppet dog. Most notable for claiming copyright infringement on [[Conan O 'Brien]]'s "Triumph, the insult comic dog", then subsequently going out of business.

* Nike reminds you to "Just do it".

* Dost thou love [[httpwikipedia://en.wikipedia.org/wiki/Life_<!-- 28cereal29Life (cereal)|Life]]? Well, "Mikey likes it". (Something of a BeamMeUpScotty[[Beam --Me theUp, Scotty]]—the actual line is "He likes it! Hey, Mikey!!") -->

* We've secretly replaced this TVAll The Tropes page with Folgers Crystals. Let's see if anyone can tell the difference.

** This was hilariously spoofed in a ''[[Saturday Night Live]]'' sketch with an outtake where a customer played by Chris Farley [[Berserk Button|completely loses his mind]] [[Go Mad Fromfrom the Revelation|upon being told this was not the coffee he ordered.]]

** Hilariously parodied on ''[[The Simpsons (animation)|The Simpsons]]'' with an commercial starring a young [[Captain Ersatz|Rainer Wolfcastle]].

{{quote| '''Rainer Wolfcastle''': [singing] Mein bratwurst has a first name, it's F-R-I-T-Z / Mein bratwurst has a second name, it's S-C-H-N-A-C-K-E-N-P-F-E-F-F-E-R-H-A-U-S-E-N. }}

* The "[[The Most Interesting Man in Thethe World (Advertising)|most interesting man in the world]]" commercials by Dos Equis. [http://www.youtube.com/watch?v=U18VkI0uDxE&feature=related See for yourself].

* ''This cooling shave<br />Will never fail<br />To stamp<br />Its user<br />First class male<br />[[Burma Shave (Advertising)|Burma-Shave]]''

** ''A Miss<br />A Curve<br />He Kissed the Miss<br />And Missed the Curve<br />[[Burma Shave (Advertising)|Burma-Shave]]''

* ''[[YoshisYoshi's Island]]'' is crammed with features, enemies, and levels up the wazoo. Thus begs the question, "[http://www.youtube.com/watch?v=4AyE3EXTj58 When is too much too much?]" ('''Note:''' inspired by [[Monty PythonsPython's theThe Meaning of Life|Mr. Creosote]] and the [[Wafer -Thin Mint]].)

{{quote| W E L C O<br />

M E T O T<br />

H E N E X<br />

* Sony Playstation: [[Sony|U]] [[Play StationPlayStation|R]] Not {{color|red|E}}

** The [[PSPlay Station 3]] ads with Kevin Butler.

* Old Spice's ''[[The Man Your Man Could Smell Like (Advertising)|The Man Your Man Could Smell Like]]'' ad campaign. OK, look back to those other commercials. Now, back to me. Sadly, those other commercials don't feature me. [[Non Sequitur|Also, I'm on a horse.]]

* '''HI, [[Billy Mays|BILLY MAYS]] HERE!!'''...for miracle stain remover OxiClean, among many other things.

** Hilariously parodied on, of all things, UK children's series ''[[Horrible Histories (TV series)|Horrible Histories]]'': "HELLO, I'M A SHOUTY MAN!!"

* The Piels Bros. beer commercials of the late 50's1950s, featuring animated [[Odd Couple]] siblings Bert and Harry Piel, as voiced by then-hot comics [[Bob and Ray|Bob & Ray]]. Widely conceded to be far superior to the product itself; at the campaign's peak, upcoming spots were actually ''listed in TVGuide[[TV Guide]]''.

** And before ''that''... "Pepsi-Cola hits the spot/Twelve full ounces, that's a lot!"

* Samsonite demonstrates the durabiltydurability of its luggage by literally locking it into a cage with an alpha male gorilla and filming the results.

* "It walks the stairs, without a care, and shoots so high in the sky..." for Wham-O's Slinky. Parodied inby ''[[The Ren and Stimpy Show]]'' with an ad for "Log" by Blammo.

** In the same vein: "Have it your way, have it your way, have it your way at Burger King."

* [[Head On (Advertising)|HeadOn.]] [[Memetic Mutation|Apply directly to the forehead.]] [[Broken Record|HeadOn.]] [[Ad Nauseum|Apply directly to the forehead.]] [[Disaster Movie|HeadOn.]] [[YoutubeYouTube Poop|Apply directly to the forehead.]] [[Head On]]. Available at Walgreens.

{{quote| (Man takes last cup of coffee, Terry tackles him) '''Terry Tate''': You can't break that weak-ass **** up in this humpty-bumpty! You kill the joe, you make some mo'! WOOOOOOOOOOO! }}

* The adventures of Jack Box, mascot CEO of the Jack In The Box fast-food chain, the longest-running campaign in television history.

** There was a local variant,: ask anyone from Northern Ohio about the phone number "[[Telephone Exchange Names|Garfield 1]]-2323, Garfield 1-2323," and they'll finish the tune for you, even if no one can recall the product -- supposedlyproduct—supposedly aluminum siding.

* Back in the 1980s, when they were still Federal Express (and the very idea of cross-country, overnight delivery was still pretty novel), FedEx briefly vaulted John Moschitta, the World's Fastest Talker, to bonafidebona fide celebrity status. Later on, he also showed up in commercials for Galoob's [[Micro Machines]] toys.

* If you watched any television at all in the 1970s, you may remember the commercials for Wisk. One of the very first mass-marketed liquid laundry detergents, Wisk's advertising executives built nearly a decade of commercials around being able to pretreat collar stains with it -- withit—with a side dose of horror and looming insanity. The initial run of ads seemed innocuous enough: housewives being embarrassed by children dancing around their drying laundry and chanting "Ring around the collar! Ring around the collar!" at the white dress shirts hanging there. But within a couple of years, the ''shirts themselves'', fresh from the laundry, would [http://www.youtube.com/watch?v=e3N_skYSGoY taunt increasingly distressed homemakers] over their inability to remove the grey line from inside collars using "ordinary" powder detergents. Eventually the campaign escalated to the point where the shirts would hurl themselves out of the dryer or laundry basket, flailing through the air as though demonically possessed while shrieking "Ring around the collar! Ring around the collar!" at the poor women while they cowered, fearing for both life and sanity. Naturally, the campaign was ripe for parody, and eventually it seemed the advertising agency realized this; by 1980, the commercials had abandoned the possessed shirts and had ramped the hysteria down into a much more low-key approach, while ''still'' staying rather psychotically fixated on the horrors of collar stains. (A problem which, more than one satirist pointed out, could be solved much easier by ''making the wearer of the shirts wash his neck better''.)

* [[The Burger King (Advertising)|The Burger King]]. [[Memetic Molester|Don't go to bed before he does.]]

** ''[[This Hour Has Twenty Two22 Minutes]]'' lampooned those [[Nostalgia Filter|back in the day]]: "Unintelligible Quebecois humor: A proud part of our Canadian Heritage" comes to mind.

* Concerned Children's Advertisers, a television monitoring group in Canada, did this with a anti-drug commercial where a man visits his incredibly sick brother in the hospital, set to The Hollies' "He Ain't Heavy, He's My Brother."

* Another hugely popular Concerned Children's Advertisers spot was about [http://www.youtube.com/watch?v=NBfi8OEz0rA house hippos]. Basically the point was to get kids to question what they saw on TV. The result was a generation or two of kids who will jokingly blame house hippos for missing mittens.

* Molson Canadian's [http://www.youtube.com/watch?v=BRI-A3vakVg 'I Am Canadian'] ad. Basically an average Canadian (Jeff Douglas) gets on a stage and systematically refutes [[Canada, Eh?|pervasive stereotypes of Canadians]].

*** [http://www.youtube.com/watch?v=bpj1zgyfScM Attack beaver] ([[Exactly What It Says Onon the Tin]])

*** [http://www.youtube.com/watch?v=WZrNWEPUsH0&feature=related What to drink when you're chasing beaver]

* ''When you eat your Smarties, do you eat the red ones last?<br />Do you suck them very slowly, or crunch them very fast?<br />Eat those candy-coated chocolates, but tell me when I ask:<br />When you eat your Smarties, do you eat the red ones last?''<ref>Sing it to the tune of the old novelty song "Does Your Chewing Gum Lose Its Flavor on the Bedpost Overnight?"</ref>

** Not to mention the recentlater, almost unbearably [[Crowning Moment of Heartwarming|heartwarming]] campaign linking Tim's iconic status to warm family memories...

* "Who's better than Bad Boy?" "Noooooooooooooooooooo BODYNooooooooooooooooooooBODY!!" Became even more ubiquitiousubiquitous when the founder and president of this furniture-store chain --, Mel Lastman --, actually managed to become mayor of [[Toronto]]. We don't like to talk about it, thanks.

* Similar to the Canadian Heritage Minute are the ''Hinterland Who's Who'' vignettes, which were spoofed at least once on ''[[SCTV]]''. The original versions were a brief description of a notable Canadian animal, the more recent ones are more explicitly environmental.

* Pepsi ran ads a few years ago in Quebec that used the slogan "Ici c'est Pepsi" (''"It's Pepsi here"''). They either featured oblivious English-Canadians in Quebec asking for a Coke and being handed a Pepsi with an angry look, or a bunch of young Quebecers listing [[WhatMundane Do You Mean Its NotMade Awesome|seemingly awesome]] Quebecers stereotypes, finishing with shouting "Ici c'est Pepsi". Pepsi being blue - the color associated with the Quebec sovereignty movement, in opposition to Coke's red - helps a lot to boost the soft drink's popularity.

* The Dairy Farmers of Ontario gave us the ''[[WhatMundane Do You Mean Its NotMade Awesome|epic]]'' [http://www.youtube.com/watch?v=vwB4DbKWrhU Milk Rap].

* Honda's "Cog" ad- a 2-minute long [[Rube Goldberg Device|Rube Goldberg machine]] constructed from car parts. It was actually two sequences spliced together, but otherwise used no tricks. They're known as a 'Heath Robinson' contraption, in the UK.

** [http://www.youtube.com/watch?v=S4tFzuFGUOI An anniversary advert] had a boy go to pick up a loaf in the nineteenth century, then pass through every era since then as he brings it home.

* P. G. Tips Tea had a very long-running campaign featuring [[EverythingsEverything's Better Withwith Monkeys|"talking" chimpanzees]], until the concept became politically incorrect. The best-remembered ad (possibly inspired by a [[Laurel and Hardy]] short) featured two chimps as removal men trying to push a piano upstairs.

{{quote| '''Son''': Dad, do you know the piano's on my foot?<br />

* The eSure adverts with Michael Winner, best known for their copious [[Memetic Mutation]] - "calm down, dear", "[[Hi, Mom!|Hello, Mum!]]" and "It's only a commercial".

* "[[Compare Thethe MeercatMeerkat]] Dot Com; Compare The ''Market'' Dot Com. Simples!"

* The success of the Sega Saturn in Japan tends to be attributed to one man: [[Segata Sanshiro (Advertising)|Segata Sanshiro]] ([[Hiroshi Fujioka]]), a [[Badass]] judo master who trains in the mountains with a giant Saturn console, beats up people for not playing enough Saturn games, and [[Stuff Blowing Up|turns unfortunate opponents into human bombs by throwing them hella far]]. He was eventually retired with the Saturn in a glorious manner, by [[Heroic Sacrifice|saving Sega from a terrorist attack]], but not before he was given his own action figure, music video, and video game. "Segata Sanshiro~! Segata Sanshiro~! Sega Saturn shiro~!"

* [[Pocky]].{{context}}

* David Kelly's Brennan's bread ads. Inspired this parody: [http://www.youtube.com/watch?v=-G9mionv_KE this parody].

* Victoria Bitter had an ad campaign that began late-80s/early-90s that is still recognizable today.

* Carlton Draught's ads since the mid 2000s have been widely popular, mostly for their tongue-in-check parodying of other beer ads. Apparently, their beer is brewed in a big metal thing and driven around by horses. It also brought us, at the height of ''[[The Lord of the Rings]]'' mania, [https://www.youtube.com/watch?v=GY6uJlI-t14 "It's a big ad! Very big ad!"] (to the tune of "[[Ominous Latin Chanting|O Fortuna]]")

{{quote| "There's nothing like this bear!"<br />

* The swedishSwedish company Krisprolls was made very famous in France by its late 90's advertising campaign, which told of one Swede's struggle to eat Krisprolls toasts behind his wife's back. The ads ended either with said wife catching him red-handed (uttering a suspicious "Ingmar...") or with her ''almost'' catching him, in which case he would pretend to totally not be eating toast by, say, ''acting like the toast is a bird, throwing it into the air and looking at the sky in awe while the toast falls down on the ground''. [https://web.archive.org/web/20050222114030/http://www.pagen.com/ingmar/poster.htm It should be seen].

* theThe [[Orangina (Advertising)|Orangina]] commercials featuring a variety of [[Furry Fandom|anthropomorphic animals]] in what appears to be a juice fuelled orgy, and then there's the parody of the Gillette advert they did with the gay puma fur. It's all based on the fact the french word for "pulpy" can also mean "voluptuous", so it's an [[Incredibly Lazy Pun]] as well.

* [http[wikipedia://enWorld History.wikipedia.org/wiki/World_History._Bank_Imperial Bank Imperial|World History. Bank Imperial]]. Unsurpassed to this day epic masterpieces of storytelling each just one of one minute long, with characters and lines becoming part of the modern cultural background. The impact and quality of these ads look even more fantastic today considering when and where they were made (chaos of the middle 90s in Russia, and that was one of very first tv ads ex-soviet audience saw).

{{quote| Also known as [[Homogenous Multinational Ad Campaign]].}}

* In Argentina, the Telecom ads [https://web.archive.org/web/20131111025902/http://www.losmejoresanunciosdetelevision.com/2007/01/04/la-llama-que-llama/ featuring "la llama que llama"] (the llama that calls). Full of lame jokes, but funny all the same.

* Both people in the U.S. and the U.K. fear [[The Burger King (Advertising)|The Burger King]].

[[Category:NotablePages Commercialneeding Campaignsmore categories]]

[[Category:Trope{{PAGENAME}}]]