Notable Commercial Campaigns: Difference between revisions

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* Taco Bell is still remembered for the Taco Bell Chihuahua, a tan short-hair with a Mexican accent extolling the virtues of Taco Bell. Though popular, the campaign was discontinued when a small regional Mexican restaurant insisted they had come up with a similar ad campaign with a chihuahua mascot. Faced with the possibility of a lawsuit or sharing royalties, Taco Bell dropped the character like a hot chalupa.
* Taco Bell is still remembered for the Taco Bell Chihuahua, a tan short-hair with a Mexican accent extolling the virtues of Taco Bell. Though popular, the campaign was discontinued when a small regional Mexican restaurant insisted they had come up with a similar ad campaign with a chihuahua mascot. Faced with the possibility of a lawsuit or sharing royalties, Taco Bell dropped the character like a hot chalupa.
** This didn't stop him from making a cameo appearance in a Geico commercial.
** This didn't stop him from making a cameo appearance in a Geico commercial.
{{quote| ''"Oh, great...a talking gecko."''}}
{{quote|''"Oh, great...a talking gecko."''}}
* Alka-Seltzer: "Plop, plop, fizz, fizz, oh, what a relief it is..."
* Alka-Seltzer: "Plop, plop, fizz, fizz, oh, what a relief it is..."
** Their later "I can't believe I ate the ''whole thing''" ad is still remembered nearly 30 years after its creation. (It was remade in 2005 with actors from ''[[Everybody Loves Raymond]]''.)
** Their later "I can't believe I ate the ''whole thing''" ad is still remembered nearly 30 years after its creation. (It was remade in 2005 with actors from ''[[Everybody Loves Raymond]]''.)
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* Fosters: Australian for beer... and translated it means "beer that we sell the tourists so we can keep the good stuff for ourselves". Within Australia, Fosters is barely even advertised much at all, because it is widely considered to be a low quality beer compaired to the other Australian brands. Indeed, pubs in Australia that even sell the stuff are now few and far between, and it's nigh-on impossible to find a place that has it on tap.
* Fosters: Australian for beer... and translated it means "beer that we sell the tourists so we can keep the good stuff for ourselves". Within Australia, Fosters is barely even advertised much at all, because it is widely considered to be a low quality beer compaired to the other Australian brands. Indeed, pubs in Australia that even sell the stuff are now few and far between, and it's nigh-on impossible to find a place that has it on tap.
** How to speak Australian:
** How to speak Australian:
{{quote| [guy is crushed by boulder] <small>[[Major Injury Underreaction|"ow."]]</small><br />
{{quote|[guy is crushed by boulder] <small>[[Major Injury Underreaction|"ow."]]</small><br />
'''CRYBABY.''' }}
'''CRYBABY.''' }}
* Coca-Cola spends big time on ad campaigns and has hit home runs multiple times:
* Coca-Cola spends big time on ad campaigns and has hit home runs multiple times:
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** Dunno if it had a very long run, but one of the best commercials of the 2007 Super Bowl was a Coke ad that started like a [[Grand Theft Auto]] style game. Car swerves through the streets, stops, badass gets out, walks into a convenience store, takes a Coke out of the cooler, and takes a drink. It turns into a [[Crowning Moment of Heartwarming]] pretty quickly; link [http://www.youtube.com/watch?v=ROEfC5-OA4w here].
** Dunno if it had a very long run, but one of the best commercials of the 2007 Super Bowl was a Coke ad that started like a [[Grand Theft Auto]] style game. Car swerves through the streets, stops, badass gets out, walks into a convenience store, takes a Coke out of the cooler, and takes a drink. It turns into a [[Crowning Moment of Heartwarming]] pretty quickly; link [http://www.youtube.com/watch?v=ROEfC5-OA4w here].
** The catchy 'Always Coca-Cola' campaign of the early 90's, which -- for reasons probably not entirely unrelated to the then-recent New Coke debacle -- traded on the sheer iconic-ness of the brand:
** The catchy 'Always Coca-Cola' campaign of the early 90's, which -- for reasons probably not entirely unrelated to the then-recent New Coke debacle -- traded on the sheer iconic-ness of the brand:
{{quote| "Whenever there's a pool, there's always a flirt<br />
{{quote|"Whenever there's a pool, there's always a flirt
Whenever there is school, there'll always be homework<br />
Whenever there is school, there'll always be homework
Whenever there's a beat, there's always a drum <br />
Whenever there's a beat, there's always a drum
And whenever there's fun, there's always Coca-Cola!" }}
And whenever there's fun, there's always Coca-Cola!" }}
* The Taster's Choice commercial campaign that made an engaging romance about a couple bantering about coffee.
* The Taster's Choice commercial campaign that made an engaging romance about a couple bantering about coffee.
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* There was Nissan's briefly notorious 1989 series of Infiniti commercials, which slowly faded through a series of beautifully photograph landscape shots while ''[[What Were They Selling Again?|never showing the car]]'' [[What Were They Selling Again?|or even telling the viewers what an "Infiniti" was]]. Gorgeous but fundamentally content-free car advertisements have a [http://www.wcroberts.org/Paige_History/Images/1923-06-23%20Jordan%20Playboy.html long and respected history]... sales of the Infiniti didn't increase much, though. "I guess the advertising isn't working," quipped Jay Leno on the Tonight Show, "although I understand the sales of rocks and trees are up 300%".
* There was Nissan's briefly notorious 1989 series of Infiniti commercials, which slowly faded through a series of beautifully photograph landscape shots while ''[[What Were They Selling Again?|never showing the car]]'' [[What Were They Selling Again?|or even telling the viewers what an "Infiniti" was]]. Gorgeous but fundamentally content-free car advertisements have a [http://www.wcroberts.org/Paige_History/Images/1923-06-23%20Jordan%20Playboy.html long and respected history]... sales of the Infiniti didn't increase much, though. "I guess the advertising isn't working," quipped Jay Leno on the Tonight Show, "although I understand the sales of rocks and trees are up 300%".
* "Hello, I'm a [[Apple Macintosh|Mac.]]" "And I'm a [[IBM Personal Computer|PC]]..."
* "Hello, I'm a [[Apple Macintosh|Mac.]]" "And I'm a [[IBM Personal Computer|PC]]..."
{{quote| '''Antivirus''': {{smallcaps|You are coming to a crushing realization. [[Running Gag|Allow?]]}}<br />
{{quote|'''Antivirus''': {{smallcaps|You are coming to a crushing realization. [[Running Gag|Allow?]]}}
'''PC:''' [sigh] Allow. }}
'''PC:''' [sigh] Allow. }}
** One of the most memorable ads in this campaign features PC stuffed up with [[Hotel Mario|lotsa]] programs and he's running slow. Somehow, this means when he's a human, he's super fat.
** One of the most memorable ads in this campaign features PC stuffed up with [[Hotel Mario|lotsa]] programs and he's running slow. Somehow, this means when he's a human, he's super fat.
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* "My bologna has a first name/ It's O-S-C-A-R. My bolgona has a second name/ It's M-A-Y-E-R." Couple that with the iconic Weinermobile (for Oscar Meyer's hot dogs).
* "My bologna has a first name/ It's O-S-C-A-R. My bolgona has a second name/ It's M-A-Y-E-R." Couple that with the iconic Weinermobile (for Oscar Meyer's hot dogs).
** Hilariously parodied on [[The Simpsons]] with an commercial starring a young [[Captain Ersatz|Rainer Wolfcastle]].
** Hilariously parodied on [[The Simpsons]] with an commercial starring a young [[Captain Ersatz|Rainer Wolfcastle]].
{{quote| '''Rainer Wolfcastle''': [singing] Mein bratwurst has a first name, it's F-R-I-T-Z / Mein bratwurst has a second name, it's S-C-H-N-A-C-K-E-N-P-F-E-F-F-E-R-H-A-U-S-E-N. }}
{{quote|'''Rainer Wolfcastle''': [singing] Mein bratwurst has a first name, it's F-R-I-T-Z / Mein bratwurst has a second name, it's S-C-H-N-A-C-K-E-N-P-F-E-F-F-E-R-H-A-U-S-E-N. }}
* The "[[The Most Interesting Man in the World|most interesting man in the world]]" commercials by Dos Equis. [http://www.youtube.com/watch?v=U18VkI0uDxE&feature=related See for yourself].
* The "[[The Most Interesting Man in the World|most interesting man in the world]]" commercials by Dos Equis. [http://www.youtube.com/watch?v=U18VkI0uDxE&feature=related See for yourself].
* Bartles & Jaymes wine coolers: "...and thank you for your support."
* Bartles & Jaymes wine coolers: "...and thank you for your support."
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* ''[[Yoshis Island]]'' is crammed with features, enemies, and levels up the wazoo. Thus begs the question, "[http://www.youtube.com/watch?v=4AyE3EXTj58 When is too much too much?]" ('''Note:''' inspired by [[Monty Python's The Meaning of Life|Mr. Creosote]] and the [[Wafer-Thin Mint]].)
* ''[[Yoshis Island]]'' is crammed with features, enemies, and levels up the wazoo. Thus begs the question, "[http://www.youtube.com/watch?v=4AyE3EXTj58 When is too much too much?]" ('''Note:''' inspired by [[Monty Python's The Meaning of Life|Mr. Creosote]] and the [[Wafer-Thin Mint]].)
* [[Sega Genesis|Genesis]] [http://www.youtube.com/watch?v=k7nsBoqJ6s8 does] [[Take That|what]] [[NES|Nintendon't!]]
* [[Sega Genesis|Genesis]] [http://www.youtube.com/watch?v=k7nsBoqJ6s8 does] [[Take That|what]] [[NES|Nintendon't!]]
{{quote| W E L C O<br />
{{quote|W E L C O
M E T O T<br />
M E T O T
H E N E X<br />
H E N E X
T LE V EL }}
T LE V EL }}
** '''''[[Big Word Shout|SEGA]]!'''''
** '''''[[Big Word Shout|SEGA]]!'''''
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* [[Head On]] [[Memetic Mutation|Apply directly to the forehead.]] [[Broken Record|HeadOn.]] [[Ad Nauseum|Apply directly to the forehead.]] [[Disaster Movie|HeadOn.]] [[Youtube Poop|Apply directly to the forehead.]] [[Head On]]. Available at Walgreens.
* [[Head On]] [[Memetic Mutation|Apply directly to the forehead.]] [[Broken Record|HeadOn.]] [[Ad Nauseum|Apply directly to the forehead.]] [[Disaster Movie|HeadOn.]] [[Youtube Poop|Apply directly to the forehead.]] [[Head On]]. Available at Walgreens.
* Reebok introduced a mascot called "Terry Tate, Office Linebacker," a man who would lay out vicious tackles on his office mates for minor infractions. His character became so popular that Epic basically made him a playable character in ''[[Gears of War]]''.
* Reebok introduced a mascot called "Terry Tate, Office Linebacker," a man who would lay out vicious tackles on his office mates for minor infractions. His character became so popular that Epic basically made him a playable character in ''[[Gears of War]]''.
{{quote| (Man takes last cup of coffee, Terry tackles him) '''Terry Tate''': You can't break that weak-ass **** up in this humpty-bumpty! You kill the joe, you make some mo'! WOOOOOOOOOOO! }}
{{quote|(Man takes last cup of coffee, Terry tackles him) '''Terry Tate''': You can't break that weak-ass **** up in this humpty-bumpty! You kill the joe, you make some mo'! WOOOOOOOOOOO! }}
* The adventures of Jack Box, mascot CEO of the Jack In The Box fast-food chain, the longest-running campaign in television history.
* The adventures of Jack Box, mascot CEO of the Jack In The Box fast-food chain, the longest-running campaign in television history.
* The current generation will never, ever, ever forget the Empire phone number. 800 588 2300. [[Ear Worm|IT WILL NEVER LEAVE]].
* The current generation will never, ever, ever forget the Empire phone number. 800 588 2300. [[Ear Worm|IT WILL NEVER LEAVE]].
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* Another long running campaign was for Cadbury's Flake bars, which featured various young ladies enjoying the sensual pleasure of crumbly chocolate in private. "Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before." Recently brought back, with Joss Stone.
* Another long running campaign was for Cadbury's Flake bars, which featured various young ladies enjoying the sensual pleasure of crumbly chocolate in private. "Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before." Recently brought back, with Joss Stone.
* P. G. Tips Tea had a very long-running campaign featuring [[Everything's Better with Monkeys|"talking" chimpanzees]], until the concept became politically incorrect. The best-remembered ad (possibly inspired by a [[Laurel and Hardy]] short) featured two chimps as removal men trying to push a piano upstairs.
* P. G. Tips Tea had a very long-running campaign featuring [[Everything's Better with Monkeys|"talking" chimpanzees]], until the concept became politically incorrect. The best-remembered ad (possibly inspired by a [[Laurel and Hardy]] short) featured two chimps as removal men trying to push a piano upstairs.
{{quote| '''Son''': Dad, do you know the piano's on my foot?<br />
{{quote|'''Son''': Dad, do you know the piano's on my foot?
'''Dad''': You hum it, son - I'll play it. }}
'''Dad''': You hum it, son - I'll play it. }}
** These days, they use Monkey, a cuddly tiny sock monkey who was earlier on the (now-defunct) ITV Digital adverts. Strangely the 'Al and Monkey' adverts (Al being played by comedian Johnny Vegas) managed to be incredibly popular while at the same time apparently managing not to sell any ITV Digiboxes at all.
** These days, they use Monkey, a cuddly tiny sock monkey who was earlier on the (now-defunct) ITV Digital adverts. Strangely the 'Al and Monkey' adverts (Al being played by comedian Johnny Vegas) managed to be incredibly popular while at the same time apparently managing not to sell any ITV Digiboxes at all.
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== Japan ==
== Japan ==
* The success of the Sega Saturn in Japan tends to be attributed to one man: [[Segata Sanshiro]] ([[Hiroshi Fujioka]]), a [[Badass]] judo master who trains in the mountains with a giant Saturn console, beats up people for not playing enough Saturn games, and [[Stuff Blowing Up|turns unfortunate opponents into human bombs by throwing them hella far]]. He was eventually retired with the Saturn in a glorious manner, by [[Heroic Sacrifice|saving Sega from a terrorist attack]], but not before he was given his own action figure, music video, and video game. "Segata Sanshiro~! Segata Sanshiro~! Sega Saturn shiro~!"
* The success of the Sega Saturn in Japan tends to be attributed to one man: [[Segata Sanshiro]] ([[Hiroshi Fujioka]]), a [[Badass]] judo master who trains in the mountains with a giant Saturn console, beats up people for not playing enough Saturn games, and [[Stuff Blowing Up|turns unfortunate opponents into human bombs by throwing them hella far]]. He was eventually retired with the Saturn in a glorious manner, by [[Heroic Sacrifice|saving Sega from a terrorist attack]], but not before he was given his own action figure, music video, and video game. "Segata Sanshiro[[! Segata Sanshiro]]! Sega Saturn shiro~!"
* [[Pocky]].
* [[Pocky]].
* Interestingly, the '''[http://www.youtube.com/watch?v=PD-_oLjmCGY MORNING RESUCE]''' was kept for the overseas release of ''[[Puella Magi Madoka Magica]]'' subs, and it reached [[Memetic Mutation|memetic status]] due to the [[Soundtrack Dissonance]] when compared to the anime. [http://knowyourmeme.com/memes/morning-rescue Know Your Meme goes more in-depth].
* Interestingly, the '''[http://www.youtube.com/watch?v=PD-_oLjmCGY MORNING RESUCE]''' was kept for the overseas release of ''[[Puella Magi Madoka Magica]]'' subs, and it reached [[Memetic Mutation|memetic status]] due to the [[Soundtrack Dissonance]] when compared to the anime. [http://knowyourmeme.com/memes/morning-rescue Know Your Meme goes more in-depth].
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* In a series of ads for Boag's Draught, they show that the pure waters of Tasmania have some...[http://www.youtube.com/watch?v=94syGYcdGcU rather] [http://www.youtube.com/watch?v=V0D38ODmciw&NR=1 interesting] [http://www.youtube.com/watch?v=M8w8ye46D6w&feature=relmfu effects.]
* In a series of ads for Boag's Draught, they show that the pure waters of Tasmania have some...[http://www.youtube.com/watch?v=94syGYcdGcU rather] [http://www.youtube.com/watch?v=V0D38ODmciw&NR=1 interesting] [http://www.youtube.com/watch?v=M8w8ye46D6w&feature=relmfu effects.]
* There's nothing like / Auss-tray-lee-yah / There's [http://www.youtube.com/watch?v=bvH4vSeGz4I nothing like AUSS-TRAY-LEE-YAAAAAAAAAH~] ♪
* There's nothing like / Auss-tray-lee-yah / There's [http://www.youtube.com/watch?v=bvH4vSeGz4I nothing like AUSS-TRAY-LEE-YAAAAAAAAAH~] ♪
{{quote| "There's nothing like this bear!"<br />
{{quote|"There's nothing like this bear!"
"<small>[[Somewhere a Mammalogist Is Crying|That's not a bear]]</small>." }}
"<small>[[Somewhere a Mammalogist Is Crying|That's not a bear]]</small>." }}


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== International ==
== International ==
{{quote| Also known as [[Homogenous Multinational Ad Campaign]].}}
{{quote|Also known as [[Homogenous Multinational Ad Campaign]].}}
* In Argentina, the Telecom ads [http://www.losmejoresanunciosdetelevision.com/2007/01/04/la-llama-que-llama/ featuring "la llama que llama"] (the llama that calls). Full of lame jokes, but funny all the same.
* In Argentina, the Telecom ads [http://www.losmejoresanunciosdetelevision.com/2007/01/04/la-llama-que-llama/ featuring "la llama que llama"] (the llama that calls). Full of lame jokes, but funny all the same.
* "Mentos, the ''freshmaker''!"
* "Mentos, the ''freshmaker''!"