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{{examples}}

* Advertisers commonly do this to [[Polish the Turd|hype critical acclaim for pretty much any product they want to sell]].

** Dennis Miller once noted that if he said, "Whoever made this movie should be put in a gas chamber", the ads would read, "... a gas! - Dennis Miller".

** [[Roger Ebert]], in his scathing review of ''[[The Last Boy Scout]]'' said: "Perhaps propelled by the determination of its star, [[Bruce Willis]], to erase the box-office curse of ''[[Hudson Hawk]]'', this film panders with such determination to the base instincts of the action crowd that it will, I am sure, be an enormous hit." Guess which three words the posters loudly declared Ebert saying? (Although he did it give a three-star "Good" rating.)

*** On the other hand, [[Genre Savvy|he is well aware of this trope]], as anybody who works in newspapers is, and actually called out advertisers preemptively who might do this for his review of ''[[Dumb and Dumber]]'' (where he wrote that he laughed himself silly at the parakeet scene, but didn't enjoy the rest of the movie.)

** Another one, slightly more subtle: ''[[Anatomy of Hell]]'' says on its poster that it was deemed "provocative" for its graphic sexual sequences, but leaves out any indication of whether the reviewer thought the provocation was a good thing.

* The song "Strut" sung by Sheena Easton is about how terrible it is for men to look at women as sex objects. ("Strut, pout, Put it out/That's what you want from women"). When the song was used in an advertisement for a health club in the United States, every second line was deleted, resulting in the song having the ''exact opposite meaning.'' ("Strut, pout, Put it out/''(silence)''").

* Advertisements for [[Collateral]] quote a review as saying the film is "a knockout." The actual review says the film declines in quality toward the end, but says "the first two thirds is a knockout."

 

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