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[[File:fujioka-segatasanshiro.jpg|frame|You'd better run, boy.<ref>Unless you have a [[Sega Saturn]] and still play it.</ref>]]
'''''Segata Sanshiro''''' (pictured) was a fictional character created by [[Sega]] in the 1990s to be the Japanese spokesman for the [[Sega Saturn]] console. [[Hiroshi Fujioka]] played the titular character in TV commercials.
In the
His [[Grand Finale|last commercial]] consisted of him [[Heroic Sacrifice|bravely sacrificing himself]] to ensure the Dreamcast's release, and his exploits were immortalized in Sega's last first-party Saturn game ''Segata Sanshiro Shinkenyugi''.
A collection of the commercials can be found [http://www.youtube.com/view_play_list?p=AA843C15703B603F&search_query=segata+sanshiro here.]
* [[Awesomeness Is Volatile]]: When Segata judo-tosses someone, they ''[http://www.youtube.com/watch?v=5V65dtKOk2Y explode.]'' '''Twice.'''
* [[Badass]]: What else could you expect?
* [[Big Ol' Eyebrows]]
* [[Bragging Theme Tune]]: The solitary man who devoted his soul to the way of games.
{{quote|
''He will punish those who do not play seriously''
''Their battered bodies will never forget!'' }}
* [[Catch Phrase]]: "Sega Saturn Shiro!"
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** He also kicks a baseball instead of hitting it with a bat.
** And goes ice skating...without skates. Or any kind of footwear, for that matter.
* [[Hey, It's That Guy!]]: [[Kamen Rider (TV series)|HENSHIN!]]
* [[Heroic Sacrifice]]: When Sega cancelled the Saturn and launched the Dreamcast, they gave Segata [http://www.youtube.com/watch?v=yhrLrBT2hp0 an honorable sendoff.] The Dreamcast logo appears just once, at about :13.
* [[Large Ham]]: Oh, come on!
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* [[Rated "M" for Manly]]
* [[Serious Business]]: Sega Saturn. '''Serious Business.''
* [[Training
* [[What Do You Mean It's Not Awesome?]]: A judo master beating people up whilst a bombastic and over-the-top chorus of men chant "SEGATA SANSHIRO! SEGATA SANSHIRO! SEGA SATAAAAN...SHIRO!!!"? Of course it's awesome!
* [[Would Hit a Girl]]: In the ''[[Shining Force III]]'' ad, [http://www.youtube.com/watch?v=obLniZJF1H0 here.]
----
{{quote|
'''Segata''': ''[[Tropes Will Ruin Your Life|-Beats Troper to a pulp for contributing to tropes rather than playing Sega Saturn-]]''
'''Troper''': ''S... Segata Sanshiro...''
'''Segata''': ''Sega Saturn, shiro!'' }}
{{reflist}}
[[Category:Notable Campaigns]]
[[Category:Advertising Tropes]]
[[Category:Segata Sanshiro]]▼
[[Category:Advertising]]
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