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[[File:fujioka-segatasanshiro.jpg|frame|You'd better run, boy.<ref>Unless you have a [[Sega Saturn]] and still play it.</ref>]]
 
'''''Segata Sanshiro''''' (pictured) was a fictional character created by [[Sega]] in the 1990s to be the Japanese spokesman for the [[Sega Saturn]] console. [[Hiroshi Fujioka]] played the titular character in TV commercials.
 
In the 1990sads, [[Hiroshi Fujioka]] played the titular '''Segata Sanshiro (pictured), the Japanese spokesman for Sega's [[Sega Saturn|Saturn]] console'' -was a crazed martial artist who [[What Do You Mean It's Not Awesome?|beat the living crap out of kids for not playing Sega Saturn]] (and again singing his own theme song {well, part of it} later released as a single that sold over 100,000 copies). It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (at least up to the [[Sega Dreamcast]]).
 
His [[Grand Finale|last commercial]] consisted of him [[Heroic Sacrifice|bravely sacrificing himself]] to ensure the Dreamcast's release, and his exploits were immortalized in Sega's last first-party Saturn game ''Segata Sanshiro Shinkenyugi''.
 
A collection of the commercials can be found [http://www.youtube.com/view_play_list?p=AA843C15703B603F&search_query=segata+sanshiro here.]
 
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=== {{tropelist|The Segata Sanshiro commercials provide examples of: ===}}
 
* [[Awesomeness Is Volatile]]: When Segata judo-tosses someone, they ''[http://www.youtube.com/watch?v=5V65dtKOk2Y explode.]'' '''Twice.'''
* [[Badass]]: What else could you expect?
Retrieved from "https://allthetropes.org/wiki/Special:MobileDiff/1765179"
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