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Subliminal Advertising: Difference between revisions
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== [[Literature]] ==
* In ''[[Discworld/Moving Pictures|Moving Pictures]]'', CMOT Dibbler, with the skewed but determined logic that characterises the [[Discworld]], reasons that if a single picture you don't even see can make people want to buy something, five solid minutes of it must be even more effective.
== [[Live Action Television]] ==
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** So instead of subliminal advertising it is ''subliminal scaring'' in horror movies. As a scene is supposed to become more frightening, more gruesome frames are added for more ''frightening'' scenes (such as [[Cat Scare|unnerving a deadly animal]]) for the serial killer breaking in, they instead use animals being slaughtered instead.
** Some studies have indicated that while such explicit instructions are generally ineffective, images such as those mentioned above ''actually'' work. So instead of saying "Drink Coca-Cola", they would just 'splice in' some subliminal images of a 'desert mirage' or ''other'' thirst-inducing imagery into an actual Coke commercial. Suddenly their audience find themselves feeling very thirsty as they [[Meat-O-Vision|look at that bottle]]...
* In 1958, the Canadian Broadcasting Corporation made an experiment with subliminal advertising: during a popular show called ''Close-up'', they broadcast the message "Phone now" 352 times. Nobody called. When asked to guess the message, viewers sent close to 500 letters, but none of them had the right answer.
* In 1978, a TV station in Wichita, Kansas ran a subliminal message telling the BTK killer to turn himself in. It didn't work.
* There are now billboards that have a special speaker in them so that it'll only project sound to a certain spot on the street. This means you can quite happily be walking along until you reach that spot and suddenly it sounds like somebody whispered in your ear something like "drink coke" when nobody is near you.
* A mid 90s Fanta commercial tried to push the idea that Fanta just tastes good and quenches thirst and doesn't make you cool, while simultaneously co-opting the youth culture of the time by having a trendily dressed black teenager deliver the message. Just after he says "it will not make me popular", small text reading "yes it will" flashes on the screen.
* An advertisement poster for Coca-Cola has [http://www.snopes.com/cokelore/poster.asp an image of a woman about to perform fellatio hidden in one of the ice cubes.] This one was so graphic, it DIDN'T make it past the radar and was recalled.
{{reflist}}
[[Category:Advertising Tropes]]
[[Category:Mind Manipulation]]▼
[[Category:Subliminal Advertising]]
[[Category:Pages with comment tags]]
▲[[Category:Mind Manipulation Tropes]]
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