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** As to not alienate anyone who isn't a fan of football, most of the TV ads in the US solely focused on portraying it as a wacky period rom-com. Unfortunately, that meant football fans were not enticed by the romantic angle, the ladies were not enticed by the early-1900s football setting, and the film flopped.
* Similarly to ''Leatherheads'' (above), UK trailers for ''[[The Blind Side]]'' contain nary a hint of a sporting connection. Now that takes some doing.
* Subversion: One of the trailers for ''[[The
* The trailers for ''[[The Last House on the Left]]'' remake make it sound like the parents get their revenge on [[Rape as Drama|their daughter's attackers]] as in the original; they're not (except for Krug at the very end). A case where even the ''tagline'' lied!
* The trailers for ''In Bruges'' make it sound like a harmless little comedy about fugitives. [[Tear Jerker|It really, really isn't.]] Some trailers for the film refer to it as an action-comedy. What does that say?
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