Ad Bumpers: Difference between revisions
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{{trope}}
We'll describe
Also known as plain "bumpers" or "bumps", these are the short clips (less than five seconds) that appear between television programming content and advertisements. They serve as program identification, and also as delimiters that help bring an audience into and out of [[Willing Suspension of Disbelief]]. If they are produced along with the show rather than by the network, they are known as [[Eyecatch
In the UK, TV ad breaks tend to be in the format Programme -> Channel Trailers -> Ads -> Channel Trailers -> Programme. Often two bumpers will be seen, one programme-specific between the show and the trailers, and one more channel specific between trailers and ads. Nowadays, however, it's quite common to see short sponsor ads instead of bumpers.
When television shows are formatted for home video, the ad bumpers may occasionally remain, especially if they are entertaining of themselves. [[Fan Sub
{{examples}}
* [[Cartoon Network]] is <ref>
** Several cartoon characters (or the logo itself) in front of a blue background doing [[Looney Tunes]]-type antics.
** A huge CGI-city with Cartoon Network characters as its residents going through their everyday routines.
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*** There's a pretty funny one that airs after an episode of ''[[Adventure Time]]''. It's basically a parody of the "Double Rainbow" meme. [http://www.youtube.com/watch?v=kV8asikS9jU Here.] Not all of the current bumpers are as creepy as the others.
** They occasionally spoofed pop-culture in the Golden Age of the network, like in [http://www.youtube.com/watch?v=wqGH_T7ht8I this collection, which was so popular it was compiled into short film form.] (In case the video is deleted, the bumpers are [[Scooby Doo]]-themed parodies of [[The Blair Witch Project]] that aired during Halloween 1999.)
* [[Adult Swim]] is also famous for a particular style of bumper, white text on a black background, which the Adult Swim runners use somewhat as a forum. Common messages include random announcement, announcements about upcoming shows and schedules, or responses to fans from the actual message boards. For shows appearing later in the block, image macros are used, and towards the early days of Adult Swim they would actually use "Adult-Swim themed" bumpers (as in relating to the actual time of day reserved for "adult swim" in public swimming pools). Also back in the day, they would keep the [[Eyecatch
** [http://www.bumpworthy.com/ Bumpworthy] catalogs each bump and lists the artist and song playing in that bump.
** Adult Swim is an interesting example in that the bumps are rewritten each week on Sunday; this means that for one day, the bumps actually DO have something to do with the show that's on or coming up, however they are replayed every day throughout the week, even when the schedule changes, which can lead to some confusion for those who don't watch it on Sunday. They use the bumps to [[Adored by the Network|praise their new favorite shows]] (and sometimes [[Complaining About People Not Liking the Show|yell at their viewers for not watching it enough]]), [[Screwed by the Network|rag on the anime crowd]], throw props to other networks (especially during the Conan Tonight Show debacle), deliver [[Word of God]] straight from the show creators, answer FAQs from the forums, show fanart, and occasionally preview upcoming movies.
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