Dualvertisement: Difference between revisions
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{{trope}}
Not every ad is for just one product — or even those of just one company. No, high-profile movies will always attract companies looking to cash in on it. Or, sometimes, two companies are just trying to keep costs down (TV time's expensive), perhaps because neither company could afford to advertise on its own. For whatever reason, you end up with a '''Dualvertisement''': a [[Crossover]] in [[Advertising Tropes|adspace]]. More formally known as [[Cross Promotion]], this trope's been in existence for at least as long as McDonald's has been giving away licensed toys.
While this has some pros, the cons often outweigh them; rarely do the two items/shows/etc. mesh, and the commercial can end up less interesting and more surreal as a result, or even result in straight up [[Fridge Logic]]. Often a part of a larger promotion/marketing campaign, since it takes a lot of effort for two companies to get together.
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* The American furniture chain Furniture Row has multiple brands which allows a customer to shop their four different brands in the same building in different stores, saving advertising and rent money aplenty. It also makes it very easy to dump a fad furniture trend without closing an entire store (they started out as a waterbed retailer and when that went belly up, they just dumped it and moved on to other brands).
* In 1985, there was an Italian TV ad where a man drives home a luxury car, checks the hour on a luxury watch, pulls the dress while casually showing the tag (with the name of the stylist), and then enter his home, where a party is going on. It's a spot for Barilla, a brand of pasta (as in spaghetti, rigatoni, etc.).
* In the 2010 NBA playoffs, you saw this one a
** [[ESPN]] absolutely loves this trope, really. ''[[Sports Center]]'' tends to be littered with [[Enforced Plug
** Since obviously its players are right within its demographics, ESPN's coverage of the Little League World Series is always peppered with [[Disney Channel]] cross-promotion nowadays... as in having acts related to Disney Channel's Flavor of the Month perform a [[Title Theme Tune]] and appear in [[Eyecatches]], advertisements, etc. In recent years, these have included the [[Jonas Brothers]], ''[[High School Musical]]'', etc. Though, beginning in 2010, its been ''[[Phineas and Ferb]]'' themed, complete with a parody of the show's usual intro.
* There was a commercial (probably featured on one of those "best commercial" shows) that started out as a Haagen-Dazs ad, complete with a passionate couple in bed with the yogurt. At one point they run out, so the guy goes to the refrigerator to get more... and his attention turns to the Fosters lager near it. Next thing you know, he's drinking beer and watching the game.
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* A Band-Aid[[Tradesnark™|™]]/Neosporin ad features puppets singing their praises and how "when put together/they work exponentially better", just in case you never thought of bandaging those wounds you put goo on.
** I think that the PR department came up with the tagline after they found out that parents put bandaids on their children without applying neosporin.
* There was a series of UK adverts advertising common mixed drinks such as Jack Daniels and Coke, Gordons and
* UK adverts for washing machines often have a short section at the end recommending a particular brand of detergent to use in them.
* Lampshaded at the end of a trailer for ''[[The Muppets (film)|The Muppets]]'': after plugging "[[Cover Album|The Green Album]]" (which features covers of famous Muppet songs), a caption appears on screen dubbing it "blatant cross-promotion."
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