Product Facelift: Difference between revisions

{{trope}}

 

 

The system has been out for awhile. What was once new hotness is now yesterday's headlines. The system has built up a great library, but everybody already has [[Killer App|the best games]]. You've dropped the price, but maybe the [[Console Wars|next generation]] is starting to horn in on your sales. What's a video game company to do?

 

 

In order to move aging product and take advantage of late adopters whose primary concern is price over all else, as well as advancements in manufacturing, it's a common practice to put out a new version of its old products, especially video game consoles (which are half the size, fix any technical issues that arose with the original design, and costs half as much to manufacture as the original) three to five years after launch.

Thus the company gets those late adopters who want to dive into a huge established library without paying the sometimes-exorbitant prices of a brand new console. On the other hand, they run the risk of alienating those fans who bought the old version six months before the spiffy new model came out.

 

 

{{examples}}