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Here Comes the Science!: Difference between revisions
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''Pay attention! Here comes the science bit.''|[[Jennifer Aniston]], in different L'Oreal Elvive adverts. }}
In an ad for something like, say, shampoo, toothpaste, a toothbrush or face wash or somesuch, you'll see a little animated close-up of the effect said product is supposed to have on you. Like... glowy thingies smoothing your flaky hair or a nice blue barrier forming against that nasty plaque.
The celebrity, non-celebrity or voice over person will witter on about the benefits that the product will have on your hair, teeth, pores, etc. Sometimes, fancy chemical names (often made-up or proprietary) and [[Techno Babble]] are thrown around.
Usually it bears absolutely no resemblance to anything at all, and anyone who has taken elementary college biology classes could find about a hundred things wrong in the first three seconds. But that's [[Hollywood Science]] for you.
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The trope title comes from the lampshading in L'Oreal commercials. Ben Affleck did [[Japandering|an ad in the UK]] that featured the line, "Here comes the SCIENCE!", [[Fark]] got hold of it and it went meme.
Related to [[Pain Center]]; compare [[All-Natural Snake Oil]]. Not to be confused with those warning signs they show on [[
Compare with [[Shaving Is Science]].
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* Brilliantly parodied in a UK advert for BBQ sauce done in the style of a shampoo ad, complete with the narrator saying "And now the sciencey bit" and an animation of ingredients being absorbed into a line of sauce, like all those cheesy graphics of hair strands absorbing various particles.
* The Ponds Institute. Models with fluorescent white labcoats Do Science with computer graphic displays.
* Washing detergents also apply. There was a Tide commercial that somehow manages to "magnetize" dirt away from the cloth.
** Surfactants, my dear Watson. Surfactants.
* "Clinical strength" anything. The phrase has no objective meaning whatsoever.
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* Sensodyne Iso-active. It says right there in the name of the thing that it is ''exactly as much use as any other product'', yet no-one notices because it sounds so damn sciency.
** Another Sensodyne product hypes its use of "Liquid Calcium" to fill dimples in the teeth or something. Somehow they have 'achieved' this without the paste having to be above 300 Celsius.
* One brand of powdered supplements/vitamins/'miracle cures' (Isotonix) brags heavily that it's "isotonic!". It's got a balanced level of osmosis when mixed into water? Um, yay?
* There is a skin lotion or shampoo commercial that showed in a background graphic several elements in squares as might appear on a periodic table. Everything's fine until you notice [[Elements Do Not Work That Way|element ''Qu'']].
* Tea bags, traditionally square, were revolutionised by making them round. Adverts claimed that this somehow improved the quality of the brew. Later, they pulled a similar trick with tetrahedral tea bags.
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* Parodied on ''[[That Mitchell and Webb Look]]'' in [http://www.youtube.com/watch?v=qwhlqRJ8LVA this sketch].
* There's a laundry detergent advertised in Canada that brags about its "acti-lift technology".
* It gotten to the point where they slip it into Real Estate adverts. A ad for a real estate development in Taichung, Taiwan, mentions its brand new Design for Oxygenated Living—i.e. you can open the windows and let fresh air in.
* Mocked repeatedly on ''[[Target Women]]'', especially in the skin-care installment.
{{quote|"As you can see, it passes through the epidermis, dermis, seven non-existent layers of skin and right down to the marbles."}}
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[[Category:Tropes On Science and Unscience]]
[[Category:Here Comes The Science]]
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