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* ''[[There's Something About Mary]]'' wasn't a huge hit at first and only got a small release, but positive word of mouth shot it to the top of the box-office on it's 8th week of release, making back it's 23 million dollar budget more then 15 times over, as well as catapaulting [[Ben Stiller]] and [[Cameron Diaz]] into the limelight.
* ''[[Crocodile Dundee]]'' was only expected to be a modest hit in the U.S., but it ended earning over 300 million and becoming the second-highest grossing film of 1986 (only behind ''[[Top Gun]]'').
* The 2018 ''[[Aquaman (film)|Aquaman]]'' movie was a film about an often (wrongly) mocked character, in [[DC Extended Universe|a series with many misses and few solid hits]], and panned by critics for an overly complicated plot. It opened below expectations, but turned out to be a slow burn that went on to be the highest grossing of its entire franchise.
* This was what happened with ''[[Sholay]]'' back in 1975. At the time of the premiere, the film was loaded with underpromotion, the low-key scandal of its [[Troubled
* ''[[The Blair Witch Project]]'', an small independent horror film with no-name actors and filmed with handherld cameras, that was expected to only recoup its filming costs of 25,000$. But the emblematic [[Viral Marketing]] that provided an extra layer of realism, along with the movie filming methods (which would [[Trope Codifier|codify]] the [[Found Footage Films|Found Footage genre]]) created an tremendous amount of interest. The film grossed over 250 million $, and to this day it still remains as the most successful independent film and the film with the highest cost-to-profit margin ever created.
== [[Literature]] ==
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