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Cereal Vice Reward: Difference between revisions

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(Import from TV Tropes TVT:Main.CerealViceReward 2012-07-01, editor history TVTH:Main.CerealViceReward, CC-BY-SA 3.0 Unported license)
 
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For all the struggles over making sure normal television shows have "[[Moral Guardians|positive influences]]", [[Double Standard|commercials seem exempt from this]].
 
Nowhere is this more obvious than in children's breakfast cereal commercials. Children [[Family -Unfriendly Aesop|are rewarded for being brats, for discrimination, for theft, and a number of other deadly sins]]. Often times they even torture cartoon characters who only want a bowl of cereal, why? [[For the Evulz|For their own amusement.]] It's only a matter of time before they get rewarded for being [[Incredibly Lame Pun|cereal killers]].
 
The main message seems to be that, as long as it helps you acquire their cereal, the ends justify the means. Interestingly, the fact that it's the ''adults'' who buy the kids the cereal is completely lost. This may be because they're [[Animation Age Ghetto|expected to not be watching]].
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The opposite of this trope (sort of) is [[Delicious Fruit Pies]].
 
{{examples|Examples:}}
 
* "Apple Jacks" and "Cinnamon Toast Crunch" repeatedly has children mocking adults such as scientists, parents, life guards, etc. for being clueless and not understanding what the appeal of their cereals are. There was one Cinnamon Toast Crunch commercial where the adult guessed why kids loved it on the first guess, but the kids promptly ignored him. [[Family -Unfriendly Aesop|The moral seems to be: kids]], [[Adults Are Useless|your parents]] [[Biting the Hand Humor|are stupid]].
* The kids in "[[Trix]]" ads take delight in making certain the Trix Rabbit ''never'' gets any of the cereal. If he ever gets a box, even if he ''[http://www.bash.org/?75154 bought it with his own money]'', they take it away from him, telling him "silly rabbit, Trix are for kids!". In one early, early, EARLY commercial, he actually got away with the pilfered cereal by hiding it -- "And sometimes for tricky rabbits!". There have been events where people could vote whether he could have some. He's always won, but often, he still only gets to enjoys a couple of spoonfuls before the kids take it away again - either that or he eats it all in one go, only to find the kids won't let him get any more.
** A [[Bait and Switch]] commercial had the Trix Rabbit buy a box of the cereal from a convenience store, and then go into his kitchen late at night, removing the disguise, and pointing out that all the kids are asleep and he can finally get a bowl of delicious Trix! Cue him pouring the milk, which has only a single drop. Rabbit does a wild take, then a black screen: ''Got Milk?''
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* A macaroni commercial has the ''adults'' behaving badly and being rewarded, such as sending their kids to bed without dinner so they can enjoy extra mac-and-cheese.
* This entry's more of a "hamburger vice reward", but this Steak & Shake commercial otherwise fits quite well. It shows a weird-looking man surrounded by his wife's (frankly pretty creepy) collection of penguin memorabilia. He accidentally breaks one such statuette, and gets shocked looks from his two [[Uncanny Valley|even weirder-looking]] younger kids, as well as the older daughter, who seems to be smiling cleverly like she ''wants'' him to get in trouble (must be getting a head start on the "moody ungrateful teenager" phase). Then it cuts to the family of weirdos sitting at Steak & Shake, and this tagline comes up: "Broken Penguin + 4 Meals Under $4 = What Broken Penguin?" Thank God for TIVO.
* And speaking of hamburger vice rewards, there is always ... [[McDonaldsMcDonald's|The Hamburglar]]. He ''lives'' for McDonald's hamburgers, and the only way he knows how to get them is to steal them. He's been arrested by Big Mac so many times he doesn't even bother changing out of his prison uniform. And still, he can't beat his addiction. He must. Have. More. Hamburgers. (They always say most of the prison population these days is in for drug-related crimes....)
** Parodied by ''[[The Onion]]'' with [http://www.theonion.com/articles/mcdonalds-drops-hammurderer-character-from-adverti,127/ The Hammurderer].
* Another one where it's the parents keeping the kids from getting the cereal: UK commercials for Nestle Oats & More, which started off with the dad lying to his kids about the cereal and insisting they wouldn't like it, and eventually escalated to him building a secret room for it under the kitchen.
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