Adjacent to This Complete Breakfast: Difference between revisions

{{quote|''"I am curious about the expression, "Part of this complete breakfast." The way it comes up is, my 5-year-old will be watching TV cartoon shows in the morning, and they'll show a commercial for a children's compressed breakfast compound such as "Froot Loops" or "Lucky Charms, " and they always show it sitting on a table next to a some actual food such as eggs, and the announcer always says: "Part of this complete breakfast." Don't they really mean, [[Trope Namer|"Adjacent to this complete breakfast]], " or "On the same table as this complete breakfast"? And couldn't they make essentially the same claim if, instead of Froot Loops, they put a can of shaving cream there, or a dead bat?"''|[[Dave Barry]], [http://www.miamiherald.com/2010/10/03/1845203/tips-for-writers.html#ixzz1WKpIsczl "Tips for Writers"]}}

 

 

...provided you also eat the toast, bacon, cheese, pancakes, fruit, vegetables, orange juice, milk (etc.) all served on a 5-star table setting to get the ''rest'' of this "complete breakfast" that they depict in their advertisements.

 

A newer variant of this is pulled by health products, particularly diet pills and nutritional supplements, where the ad claims the product will help you lose weight and/or be healthy when taken "with diet and exercise"; it's the diet and exercise that provide most of the effect, with the pills or nutritional supplements doing little actual work. (And they have a necessary legal obligation of their own, in that they are "not intended to prevent, diagnose, or treat any disease".)

== Advertising ==

* A cereal touted for its independent nutrition content once poked fun at this trope.

[[Category:Advertising Tropes]]

[[Category:Adjacent To This Complete Breakfast]]