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Stuck on Band-Aid Brand: Difference between revisions
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== Films -- Live-Action ==
* One particularly jarring example in the movie ''[[Cabin Fever (
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* Lampshaded in ''[[The Simpsons]]'', episode "A Tale of Two Springfields", in which Bart and friends repeatedly refer to a Frisbee (still a registered trademark of Wham-O) as a "novelty flying disc."
** Another time Bart lamented finding Otto in a dumpster, whereupon he corrected him. "Dumpster brand trash bins are top of the LINE! This is just a Trash Co waste disposal unit." There really is such a brand (or was).
** [[
== [[Video Games]] ==
* Part of a running [[Expospeak Gag]] in ''[[Portal (
{{quote| '''GLadOS''': Did you just toss the Aperture Science [[Buffy-Speak|Thing We Don't Know What It Does]] into the Aperture Science Emergency Intelligence Incinerator?}}
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== Health & Beauty Products ==
* Adding unspeakable insult to injury, the original trope-naming "Stuck On Me" Band-Aid without Brand [http://www.youtube.com/watch?v=KUY8cchr8jk commercial] had even earned a Clio Award (comparable to an Oscar in the advertising world), including a shared credit for the song's composer [[
** In Britain, "plaster" ([[We All Live in America|Band-Aid]]) is used. However, "plaster" isn't a brand name in itself (the closest to "plaster" is the brand Elastoplast).
* Make sure you use Bayer Aspirin if you're about to have a heart attack, it'll save your life. Presumably if you can only find other aspirin, it sucks to be you.
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* Video game companies deal with this trope all the time, as the most popular system often becomes a synonym for video gaming itself. It's still common to hear people (mostly non-gamers who don't know anything about video games and systems) to say that they are "playing Atari" or "playing Nintendo" even though these companies obviously have more than one system.
** In Australia, the non-hardcore gamers among us don't play with our "[[Play Station]]/ -2/ -3" or "Wii/GCN/N64/SNES/Game Boy/NES". We play with our "Sony" or "Nintendo". Slowly dying out as gaming becomes more ubiquitous, however.
** Ad copy guidelines dictate that the full name of the [[
** Companies also get rather specific when it comes to the names of their individual components. You don't use a controller with a PlayStation console, you use a DualShock or a SixAxis; and it's not just a memory card, it's a Memory Card (8MB) (for [[Play Station]]®2).
** That said, one exception - Nintendo decided to just call the analog attachment to the Wii Remote "the Nunchuk" because [[Sure Why Not|most gamers used that phrase for it well before the system's release]]. ''The Videogame Style Guide'' insists that this term should ''not'' be used, contradicting both common usage and Nintendo's own style guide.
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* For a while, Americans would generally refer to any cheat device as a ''[[Game Shark]]'', unless they specifically meant a Game Genie. Later, that vanished, with AR (for Action Replay) being the new generic term. Gameshark has roots in the more general use of the term "shark" to refer to cheaters (card shark, etc), but AR was pure genericization.
* Intel's latest campaign is particularly [[Egregious]]: Intel ''employees'' are talking about "Intel [X]" products.
* UK [[Game Shows]] will ALWAYS refer to the [[
** The BBC aren't allowed to advertise, so they have to avoid brand names wherever possible. Other channels will only advertise when they're specifically being paid to do so -- if they set up the competition themselves rather than being given the prize by the makers as a marketing exercise, it won't be named.
** Also overt product placement was technically illegal on British-made TV in general until Ofcom (the regulatory body) relaxed the rules somewhat in 2011, meaning even if it was a paid for plug naming the product directly could land the program makers in trouble.
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