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Line 4:
Trudy has already gone into labor, and Ken Cosgrove, [[Verbal Tic|Accounts]],' fiancee is telling the story to an older couple over dinner. Ken runs into a former colleague at BBDO who tells him Lucky Strike is coming over. Ken leaves dinner and goes to the maternity ward to tell Pete Campbell. They call Don, who calls Lane in London. Together with Cooper they bring Roger into the office. Roger already knows this is a done deal, he has for a month, and he pretends to call Lee Garner, Jr. in front of them. They send him down to Winston-Salem and he pretends to go, a fact he confesses to Joan.
Peggy is blissfully unaware of this as she runs into Abe at the beach and they sleep together, but that ends the following day when an emergency staff meeting is held and everybody goes into damage control. Losing Lucky Strike is a sign that the agency is going under, and other clients might leave under that assumption. Cue Don giving his [[Mad Men
Pete tells his father-in-law the news. Tom tells him to go to move on. To his credit, Pete sticks with SCDP, even when Ted Chaough tries to poach him.
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