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The [[Silent Majority]] are the people who are in a [[Fandom]] but don't feel the need to speak about how they like the work they're a fan of to the internet, or even in real life. Both senses of "how" - they don't talk about their fandom, and they don't say exactly what it is that makes them a fan. Their silence keeps them out of the [[Unpleasable Fanbase]]; their attitudes can be learned only by implication, by measuring the difference between open comment and [[Ratings]] and making educated guesses about what's in the gap.
 
These people are important. They still buy books, CDs, videogames, and movie tickets. They still get and fill out Nielsen diaries. They are the ones who keep shows alive years after most on the Internet are thinking "Hey, is that still on?" They are the ones who support works that are popular [[Its Popular So It Sucks|despite open internet-fandom contempt]]. And if creators who are [[Pandering to Thethe Base]] have no idea that they are part of the base and no idea what their probable attitudes are, the pandering may backfire - and none who actually speak of the work will ever be sure why...
 
As a broader political term, the Silent Majority is an unspecified large majority of people in a country or group who do not express their opinions publicly. The term was popularized by the U.S. President [[Richard Nixon]] in a 1969 speech ("And so tonight to you, the great [[Trope Namer|silent majority]] of my fellow Americans, I ask for your support."), where it referred to those Americans who did not join in the large demonstrations against the Vietnam War at the time, who did not join in the counterculture, and who did not enthusiastically participate in public discourse or the media. Nixon along with many others saw this group as being overshadowed by the more vocal minority.
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