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* [[Broken Base]]: A reputation in recent years for churning out cookie cutter sequels of their big franchises, along with [[The Problem with Licensed Games|poor quality licensed titles]] and a newfound habit of disabling their games' online features through shutting down servers has hurt their bottom line.
** [[Face Heel Turn]]: ...which has resulted in an ongoing attempt by the company to [[Win Back the Crowd|recapture some of their early glory days]] with some well-received original titles, along with a partial return to their old, publishing-only form with the release of [[Tim Schafer]]'s ''[[Brutal Legend]]''. (Only to intentionally [[Lowest Common Denominator|conceal the gameplay]] against the wishes of Tim Schafer, and almost bankrupting him by canceling the sequel.) This has turned them from being a hated symbol of everything wrong with the industry to a... [[Tweener|moderately-liked symbol of a freak hybrid of all that is right ''and'' wrong with the industry at the same time.]]
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