Station Ident: Difference between revisions

In recent years these have waned in the United States, though a few notable channels like HBO soldiered on. The major TV networks have less need for this practice over the years, thanks to persistent onscreen logos, announcing their brand at the end of every promo, and the fact that idents eat up commercial time. Typically, Top of the Hour announcements come in the form of a blurb for the Late Night [[Talk Show]] guest list or a new episode of a primetime drama. Local stations' afternoon and late news slots are a different matter, as individual station screen bugs aren't widespread in syndicated shows (big three affiliates usually stray from them, but [[FOX]], [[The CW|CW]] and [[My Network TV]] stations don't).

 

 

Idents are still quite popular in British television. [[The BBC]] has a fairly consistent design of idents across its TV channels, as does ITV and Channel 4. British idents often have a [[Hey, It's That Voice!|continuity announcer]], a disembodied voice that informs you of the next program or two and whether you might want to put the kids to bed for this one. British idents aim to entertain or mystify rather than simply inform, and sometimes their onscreen display may be relevant to the content of the show to follow.

Some stations come up with variants for holidays and special events.

 

 

Could overlap with [[Continuity Announcement]] in the early days of television.