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Super Bowl Special: Difference between revisions
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These days, organizations will sometimes deliberately create commercials that will be rejected, usually for being too sexy, for the publicity 'that' generates. The commercial is then of course put online, where it will quickly generate a million hits.
This would also be a good time to note that the NFL has trademarked the name [[Super Bowl]], which is why you almost never hear anyone mention it in commercials. Generally, you'll hear "The Big Game" instead, or a gag name like "That game at the start of February where the professional football championship is contested". Or,
If this wasn't enough to show that Super Bowl commercials are [[Serious Business]], note that the Kellogg School of Management at Northwestern University [http://www.kellogg.northwestern.edu/news-events/super-bowl.aspx rates the commercials] every year as to whether they're effective in selling their products and services.
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** In 2009, Coca-Cola spoofed the Mean Joe Greene ad with Troy Polamalu.
** The "Los Cocacoleros" ad, featuring a [[We Didn't Start the Billy Joel Parodies]] cover, was also a FIFA World Cup Special.
* In recent years{{when}}, GoDaddy.com has made a name for itself making [[Sex Sells|blatantly suggestive]] ads, such as [https://www.youtube.com/watch?v=Mr857fAYtnA their Super Bowl XLVII ad] in 2013. In fact, they get so caught up in trying to be risque that [[What Were They Selling Again?|the product tends to be overlooked]] - they're in the extremely sexy...domain-name registrar business.
** In 2008 they pulled the stunt of posting a [[Too Hot for TV]] ad online and hyping ''that'' with the actual TV spots. But it's worth noting that most of the steaminess was actually broadcast; the [[Unrated Edition|web version]] is just longer.
* Terry Tate, Office Linebacker.
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** This commercial was so popular that Terry Tate [[Expy|essentially]] became a playable character in ''[[Gears of War]]''.
** The Terry Tate commercials manage to [[Getting Crap Past the Radar|get an awful lot of crap past the radar]], including Terry's repeated [[Curse Cut Short|Curses Cut Short]] and his boss being named Mr. [http://www.urbandictionary.com/define.php?term=felching Felcher].
* One Nissan commercial had a squadron of pigeons chasing it down, trying to poop on it, chasing it through, among other things, a sidewalk
** They also did the ad where [[G.I. Joe]] picks up [[Barbie]] (to Ken's dismay) to the Van Halen version of "You Really Got Me".
* [http://www.youtube.com/watch?v=g0nliPWaCvA One Doritos commercial] consisted of a guy using a Dorito chip as bait in a mousetrap, and sitting in front of it. He takes a bite from a handful of Doritos, and a giant mouse blasts through the wall and tackles the guy sitting, and proceeds to punch him in the face.
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** To make this [[Harsher in Hindsight]], [[Cash 4 Gold]] has [http://moneywatch.bnet.com/saving-money/blog/consumer-reporter/why-cash4gold-is-a-lousy-deal/440/?tag=content;col1 been exposed as little more than a gold-stealing scam], meaning that they used the Super Bowl to put one over on all of America at once.
* During the dot-com bubble, Super Bowl advertising was almost totally consumed by random websites selling useless services, who folded shortly afterward (likely, because they blew a year's budget on a Super Bowl ad and people still didn't know what they sold). The most famous of these, by far, was the Pets.com sock puppet, which has been spoofed ruthlessly in years since.
** In a weird move, that ''exact puppet'' has been selling Bar None insurance for more than half a decade{{when}}, arguably longer than it actually existed as the spokespuppet for Pets.com.
** Referenced in [http://www.youtube.com/watch?v=vqBEYey6pRM this E*Trade commercial] (excuse the quality), where the monkey from the previous year rides on horseback through [[Desolation Shot]]s of failed fictional dot-com bubble businesses, concluding with a sockpuppet (resembling the aforementioned Pets.com puppet) from a demolishing-in-progress "eSocks.com" building thrown at the monkey's feet. Cue [[Crying Indian|crying monkey]].
* In 2010, the controversy was over an ad bought by [[Focus On The Family]] featuring Tim Tebow and his mother, and how grateful she was to have chosen life over an abortion. CBS, the Tebows, and Focus on the Family have all come under fire for this, especially when it is considered that Mrs. Tebow was living in the Philippines, a country that bans abortions, at the time she supposedly considered one.
** The controversy was further inflamed when news media picked up on two pro-gay ads (one by a church, one by a dating site) were rejected for inappropriateness. The main question being how Standards and Practices could neutrally pass the Tebow ad but reject the gay ads.
** The controversy was doubly further inflamed when Mrs. Tebow revealed that doctors had advised her to have the abortion for medical reasons.
** The controversy was diminished once people actually saw the ad. [http://www.youtube.com/watch?v=xqReTDJSdhE Ooh, how offensive.]
* For 2010, HomeAway.com showed a trailer for a mini-movie
* [[Boost Mobile]], for XLIV, reunites the Chicago Bears Shufflin' Crew for a [[Milestone Celebration|25th anniversary]] followup of their [http://www.youtube.com/watch?v=fJNC3dgreaU Super Bowl Shuffle], called the [http://www.youtube.com/watch?v=nxOSz095_HY Boost Mobile Shuffle]. Of course, to save airtime, they aired [http://www.youtube.com/watch?v=GLCbh2hAdqE a 30 second preview of the song], which concludes with the Crew saying, "Go online to find the rest of our jam."
* The 2010 [[Kiss]] Dr. Pepper ad, co-staring Little Kiss, a KISS tribute band authorized by KISS, made up of midgets.
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* In 2010, Dockers premiered an ad which opened with a bunch of guys marching heroically through a field, clad only in shirts and underwear, proudly singing a song by California folk band the Poxy Boggards, called ''"I Wear No Pants."'' The ad cut to a shot of a model wearing Dockers' khakis and a voice intoning, "Calling all men -- it's time to wear the pants."
* The 2010 Super Bowl commercial for Kia cars was cute (a gang of giant, living toys goes on a fun road trip to [[Viva Las Vegas|Las Vegas]]), but it almost got the company in serious trouble because of an NFL rule that bans showing gambling and casinos during the broadcast.
* The Super Bowl's current{{when}} proximity to Valentine's Day actually has worked in the favor of online floral clearinghouse Teleflora, who in 2009 and 2010 made commercials with "bad box" flowers berating the recipient with how much of a cheapskate the flower-buyer was. The 2010 commercial featured Don Rickles as the voice of the bad flowers.
** Teleflora also got in hot water when one of the ads had the rude flowers telling its recipient, "No one wants to see you naked!"
* "Miller High Life!"
** Yup, an ad that ran less than
* The Super Bowl XLV commercial for the [http://www.youtube.com/watch?v=SKL254Y_jtc&feature=player_embedded Chrysler 200] was seen as a [[Crowning Moment of Awesome]] for [[Motor City|Detroit]], [[Eminem]], and Chrysler.
* Super Bowl XLV also had the [http://www.youtube.com/watch?v=R55e-uHQna0 Volkswagen Passat ad] where a kid dressed as [[Star Wars|Darth Vader]] tries using "The Force" on everything and failing {{spoiler|until his dad helps him with Forcing the car to start}}. Doubly a [[Crowning Moment of Funny]] and [[Crowning Moment of Heartwarming]], and, even better, is immediately obvious what they are selling, and what feature you'll remember.
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