US series

  • Marlee Matlin's team fundraising nearly one million dollars in a SINGLE TASK. Augmented when Trump added the last little bit to make it an even million.
    • In that same week, the opposing team manager, John Rich realised that his team would be operating at a severe disadvantage (Jose Canseco had quit the show after learning that his father was close to death, Richard Hatch admitted up-front he wouldn't be able to bring in any big donors, Meat Loaf had undergone several major blow-ups and wasn't focused on the task, while Gary Busey... was just Gary Busey), and turned one of his prized guitars into an artwork piece that sold for nearly half a million dollars. Had he not done that, his team would have made barely a sixth of the money that Matlin's team did.
      • And culminated with an agreement, in which both team leaders, thinking they far outstripped their opponent, agreed to let the other keep their earnings for their own charities. Class acts, the both of them.
  • The NYPD ad done by Mosaic in Season 2 of the US series. Given it was done by a team led by a then-23-year old then-recent Harvard Graduate who would become President of Trump Productions for several years before becoming a radio talk show host and commentator in his own right showed his potential.
  • In Season 5 of the US series, Sean Yazbeck and Lee Bienstock were facing three ladies with only two pre-final tasks left (the first for Wal-Mart and Microsoft, the second for Embassy Suites Hotels). They would win them both to get to the finals for a major comeback.
  • George Takei's behavior after the men team's loss in week three of the US show's 12th season (5th Celebrity Apprentice season) - namely, his acknowledgment of the team's flaws and the acknowledgment that he, as Project Manager, was ultimately responsible, even though he must have known full well that it would put him on the firing line - and indeed, he does get fired at the end of the episode. Too often in this show, a ton of blame-shifting goes on in the boardroom; it was refreshing to see someone not throw his teammates under the bus at the first opportunity (not even the two people he brought into the boardroom got thrown under the bus!)


UK series

  • Team Venture's performances in weeks eight and nine of the UK Seventh Series. In the first of those, Helen's pitching to La Radoute brought in more than 200,000 Euros worth of orders, smashing the previous record set one series before. The following week, Helen was Project Manager in the biscuit manufacturing task, and with the aid of an aggressive pitch by Jim, the team notched up orders worth £1.6 Million.
  • Tom Pellereau's reaction as he left the building, after being told he'd won the seventh UK series.
  • In the interview stage of Series 6, Lord Sugar started talking about the questionable claims that Stuart Baggs had been making, and Stuart naturally denied having claimed anything false. Only for Sugar to come right back by saying that "My four advisers told me that... you're full of shit, and you have been throughout this entire process." Stuart mumbled a few things in an effort to try and salvage the situation, but Sugar immediately shut him down and fired him on the spot.
  • In Series 4, Sir Alan's dismissal of Jenny Celerier halfway through the boardroom session:
 

No. You know what? It seems to me that you hang on every word that I say, and then turn it on your colleagues. You have changed your story on the kosher argument, and then tried to place the blame on your teammate who you was running around with. No good. No good. Sorry, same old story. Jenny, you're fired. Goodbye. Right, who's next?