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{{trope}}
[[File:younger-and-hipper 2530.jpg|link=Yo Yogi!|frame|As [[Yogi Bear]]'s age decreases, so does his fashion sense. ]]
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{{examples}}
== [[Advertising]] ==▼
▲== Advertising ==
* Younger and Hipper is practically the religion worshiped by every advertising agency around, who have this strange idea that a consumer's money loses all its value once he turns 35. Unless the product in question is directly aimed at "senior citizens" (read: anyone on the long end of the 18-34 demographic), expect the people in commercials to all be young.
** This may have something to do with the fact that 35-year-olds typically have better things to do with their money than to buy luxury goods advertised on TV (such as taking care of their children). When they become senior citizens, they no longer have dependent families and can buy useless luxuries again (if they have a generous retirement), and often have failing health, which means that they must buy very expensive (and profitable) medical supplies.
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* Advertising in general really got like this in the early-90's, when the MTV Generation finally caught up with television advertisers. Watch any kid-oriented TV commercial from 1981 and then watch any from 1991. The 1981 commercial is bound to be sentimental and cutesy, while the 1991 commercial is bound to have loud heavy metal guitar music and aggressive [[Totally Radical]] speak from the kids.
== [[Comic Books]] ==▼
▲== Comic Books ==
* Many of the [[DC Universe]] characters in the 2011 [[New 52]] relaunch, including Superman. The stated reason is to make the characters more modern and relatable.
* The [[Post-Crisis]] [[Superboy]]'s initial presence in ''[[
* The [[Dork Age|infamous]] "Teen Tony" era of ''[[Iron Man]]''. They turned adult Tony Stark evil and so they got a teenage version of Tony from the past and had them fight. The whole thing was rebooted and no one ever talked about it again.
* The "Batch SW6" clones in the ''[[Legion of Super-Heroes]]''; they were even given a title of their own to allow this trope to coexist with the original Legion in the TMK era. The [[Continuity Reboot]] of the Legion after Zero Hour also resulted in this trope.
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* Jaime Reyes as [[Blue Beetle]] is another case in addition to being an [[Affirmative Action Legacy]].
==
* Defied by [[Pixar]] with ''[[Up (animation)|Up]]''. They were asked about audiences possibly not connecting with a plot about a senior citizen, but they weren't too concerned about it. This has worked out for them.
▲== Films -- Live-Action ==
* The unintentional side effect of changing the actor playing [[James Bond]]. George Lazenby and Roger Moore were younger and hipper than Sean Connery. Timothy Dalton was (much) younger and hipper than Roger Moore. Pierce Brosnan was younger and hipper than Timothy Dalton. Daniel Craig is younger and hipper than Brosnan.
** In a bit of a [[Subverted Trope|subversion]], Roger Moore is actually [[Older Than They Look|three years older than Connery]]—he only ''looked'' younger at the time (as Connery was having difficulty concealing his rapidly thinning hair). He was definitely hipper.
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** Likely justified in that the film has far more action than the source novel, and it's hard to find older actors willing to do those kinds of stunts ([[Rambo|at least]], [[Indiana Jones|it was]] [[RED (film)|back then]]).
== [[Live-Action TV]] ==▼
▲== Live-Action TV ==
* Reality shows rarely have contestants who are older than about 45 anymore. The days of Rudy Boesch (''[[Survivor]]'') and "Chicken" George Boswell (''[[Big Brother]]'' (USA Edition)) are well and truly over.
* Remember when ''[[Saturday Night Live]]'' didn't have that "25 or under only" rule and the show would book hosts based on their comedic talents? Yeah, we miss that, too.
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* This is the trend that's being followed by both the ''[[Kamen Rider]]'' and ''[[Super Sentai]]'' franchises. The earliest seasons had their protagonists typically somewhere within their mid-twenties but somewhere around five years ago, the protagonists tend to either be in their very early twenties or late teens. As it stands, the protagonist ''[[Kamen Rider Fourze]]'' is a high school student, so this trope is more or less in full effect with the franchise at this point.
== [[Music]] ==▼
* ''The Music Age Ghetto'': The media, in general, seems to have picked up this weird notion that, once you get to be about 26, you're no longer supposed to be interested in modern music. Rock journalists, for example, will often lump fans of popular bands as being "teenagers and young adults" (
▲== Music ==
▲* ''The Music Age Ghetto'': The media, in general, seems to have picked up this weird notion that, once you get to be about 26, you're no longer supposed to be interested in modern music. Rock journalists, for example, will often lump fans of popular bands as being "teenagers and young adults" (ie. anybody 25 or under), as if implying that anybody older would have no interest in them. This is not [[Truth in Television]]. Many people in their thirties, middle ages and, yes, even senior ages listen to modern rock radio and are fully aware of the latest bands and music fashions. At the same time, there are many teenagers who listen mostly to oldies, classical music, etc. and have no interest in the latest bands or fashions.
* Defied by bands like [[Red Hot Chili Peppers]] and [[Metallica]], which still sell albums by the truckload and get tons of radio play, despite their core band members pushing 50.
== [[Video Games]] ==▼
▲== Video Games ==
* Humorously portrayed in [[Donkey Kong Country]]. Cranky Kong was Donkey Kong in the classic arcade games of the early-80's. The then-current DK (who was, presumably, Donkey Kong Junior in the 80's) is, of course, young and hip. While Cranky is a bitter old geezer who obsessively pines for the glory days of his time as DK in the 80's.
* Subverted with the Ciem book series adaptation in the works, based on the ''[[Ciem Webcomic Series]]''. Candi starts out at the same age as her webcomic self (19 going on 20). But she's... shorter and [[Ambiguously Brown|darker-toned]], and more Indian. Promotional art bases her design more on the Teen Sim group from [[The Sims 2]], and Teen Candi is used much more frequently this time than Young Adult Candi. The new one also aims to be [[Hotter and Sexier]]; while remaining just-old-looking-enough to avoid Lolicon territory.
== [[Web Original]] ==
▲== Web Originals ==
* Parodied in the [[Homestar Runner|Strong Bad email]] [http://www.homestarrunner.com/sbemail164.html looking old] where a fan asks if Strong Bad needs an image overhaul and he just ends up looking older.
== [[Western Animation]] ==▼
* Deconstructed in an episode of ''[[Batman: The
▲== Western Animation ==
▲* Deconstructed in an episode of ''[[Batman: The Animated Series|Batman the Animated Series]]'' with the villainous Calendar Girl. She was a former model who was "past her prime" (that is, she had turned 30) and wanted revenge against the fashion industry that abandoned her. There was a scene where a company was pitching TV ideas such as something about a 'teen cop' and 'girls at a modelling college' etc. to drive the point home. In the end, it was revealed that Calendar Girl was still quite beautiful, but all she could see were the "flaws" that came with age.
** The irony? Calendar Girl herself is a younger-and-hipper update of Calendar Man, a somewhat lame [[C-List Fodder]] bat-rogue.
* ''[[Batman Beyond]]'' owes its entire existence to this trope, as the stated concept of the show was "Batman In High School". [[Loophole Abuse|They never specified]] it had to be Bruce Wayne in High School, though.
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* ''[[X-Men: Evolution]]'' is another example of how [[Tropes Are Not Bad]], as it ended up almost as popular as the 1990s version.
* The [[Disney Channel]] inverted this with its "Zoog Disney" block by way of aging up the Zoog characters into "older" and hipper versions of themselves through an [[Animation Bump]].
* The page image is from ''[[Yo Yogi!]]'', the spinoff of ''[[Yogi Bear]]'' made during the '90s, taking the 'hipper' part to cringe-worthy levels.
* For a much better example than the one right above, ''[[Goof Troop]]'' doesn't de-age Goofy, but introduces his son, Max, and focuses on his life as well as Goofy's.
* The 1996 ''[[Flash Gordon (2007 TV series)|Flash Gordon 1996]]'' cartoon took a character who had, in the past, been a world-champion polo player and professional football player, and turned him into a skateboarding teenager.
* ''[[Muppet Babies]]'' half-played this trope. The characters were definitely "younger" but were by no means "hipper" than their adult counterparts. They were basically more naive and imaginative versions of their adult selves.
{{reflist}}
[[Category:{{PAGENAME}}]]▼
[[Category:Media Adaptation Tropes]]
[[Category:Characters and Casting]]
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[[Category:Creativity Leash]]
[[Category:Tone Shift]]
▲[[Category:{{PAGENAME}}]]
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