| Display title | Brand Name Takeover |
| Default sort key | Brand Name Takeover |
| Page length (in bytes) | 31,904 |
| Namespace ID | 0 |
| Page ID | 81491 |
| Page content language | en - English |
| Page content model | wikitext |
| Indexing by robots | Allowed |
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| Page creator | prefix>Import Bot |
| Date of page creation | 21:27, 1 November 2013 |
| Latest editor | InternetArchiveBot (talk | contribs) |
| Date of latest edit | 03:59, 10 May 2020 |
| Total number of edits | 33 |
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Description | Content |
Article description: (description)
This attribute controls the content of the description and og:description elements. | A Brand Name Takeover occurs whenever a Trademark or brand name has become the colloquial or generic description for a specific type of product, rather than just the specific product created by the original trademark holder. This typically happens when the product in question has become so dominant in the market that the brand is the first thing people think about when they think of the type of product the brand represents. Additionally, if you look at the lists below, it is most common in instances where the trademarked product is the first of its kind - thus (especially if it was also patented thus meaning the new product was the only one of its kind) it often was the only name the public knew for this new widget. Famous examples include the Thermos, the Escalator and Elevator, the Breathalyzer, and Shredded Wheat. |