Breaking the Fourth Wall/Advertising

Everything About Fiction You Never Wanted to Know.


Examples of Breaking the Fourth Wall in Advertising include.

  • A commercial for a motel chain whose name escapes me[please verify] has a salesman at a meeting (after being refreshed by staying at the sponsor's facilities) selling something, and the announcer says, "Let me give you a hint, he's an ice salesman, and they're Eski..." whereupon an Eskimo in a parka interrupts him and says, "They don't need a hint."
  • A commercial for the Nissan Juke parodying action movies. At one point, the "hero" looks directly at the camera and says, "Professional driver, closed course," right as said disclaimer appears on the bottom of the screen.
  • A commercial for The Big Bang Theory episodes showing on TBS involved Sheldon noticing the TBS logo on their table and having a conversation with Leonard about it. Leonard eventually tells Sheldon that "They aren't supposed to know they're on a TV show."