Capital Letters Are Magic/Quotes

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Note Important Capital Letters. Mages Use Lots Of Capital Letters
"a thing isn't that bad. a Thing is."
"sometimes the Goddess Energies like to Manifest themselves by Pounding On The Shift key."
I do not think it is fanciful to suggest that the unnecessary capital letters with which this passage is loaded are intended to have a hypnotic effect on the reader. Burnham is trying to build up a picture of terrifying, irresistible power, and to turn a normal political manoeuvre like infiltration to Infiltration adds to the general portentousness.
George Orwell, "James Burnham and the Managerial Revolution"