Che Guevara
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Ernesto Guevara (1928-1967), best known for his nickname "Che", was an Argentinian Marxist revolutionary best known for two facts: his active role in the Cuban Revolution (in which he helped Fidel Castro to seize power), and making a profitable market of people who bought T-shirts with his face on them after his death. He also took part in the Congo revolution, but it wasn't successful.
"The guy's face is shorthand for 'I'm against the status quo.' He's politics' answer to James Dean, a rebel with a very specific cause."
—David Segal, The Washington Post
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Defending a socialist cause and being executed at a young age, Che Guevara has evolved into a symbol that represents both "civil disobedience" and "political awareness" (The Other Wiki has a full article about it). More often than not, he is also used as the "Romantic Expression" of Guerrilla Warfare: a tough but well-intentioned guy, willing to fight injustice (and american imperialism) over everything (one example is Metal Gear Solid Peace Walker).
Lots of books, quite a few movies, and even an SNK Metal Slug-ish videogame called "Guevara" (dolled up in the USA as Guerrilla War) have been done about him.