Drive-In Theater: Difference between revisions

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'''The Rise:''' Drive-ins really took off after [[World War Two]]; by their peak in the late [[The Fifties|1950s]] and early [[The Sixties|1960s]], there were more than 4,000 drive-ins all across America. While they continued to show mainstream Hollywood fare for families, they also became popular with teenagers, who would come to see the latest [[B-Movie|B Movies]] (which usually dealt with [[Science Fiction]] monsters, juvenile delinquents, and [[The New Rock and Roll|early rock & roll]]). Of course, teens also took advantage of the privacy factor, which made drive-ins notorious as [[Make-Out Point|"passion pits"]]. In the popular imagination, drive-ins are still associated with these tropes derived from the 1950s. However, this heyday was [[Too Good to Last]]...
'''The Rise:''' Drive-ins really took off after [[World War Two]]; by their peak in the late [[The Fifties|1950s]] and early [[The Sixties|1960s]], there were more than 4,000 drive-ins all across America. While they continued to show mainstream Hollywood fare for families, they also became popular with teenagers, who would come to see the latest [[B-Movie|B Movies]] (which usually dealt with [[Science Fiction]] monsters, juvenile delinquents, and [[The New Rock and Roll|early rock & roll]]). Of course, teens also took advantage of the privacy factor, which made drive-ins notorious as [[Make-Out Point|"passion pits"]]. In the popular imagination, drive-ins are still associated with these tropes derived from the 1950s. However, this heyday was [[Too Good to Last]]...


'''The Fall:''' Drive-ins gradually declined for a number of reasons. The real estate they used became too valuable to "waste" on a business which could operate for only a few hours a day, a few months a year, and even then was subject to bad weather. Meanwhile, audiences began turning to [[Home Video Tropes|home video]], cable or satellite TV for their movie fix, or hitting up the then-new concept of the multiplex cinema. North American motorcars had become smaller (and less comfortable) due to the various energy crises in [[The Seventies]]; the re-introduction of Daylight Savings Time as a conservation measure shifted the start time of every film an hour later. Some drive-ins responded by changing their emphasis from family fare to the [[Darker and Edgier|increasingly violent and sexually explicit]] exploitation and [[Horror Tropes|horror]] films that were, ironically, the successors to the 1950s [[B-Movie]]s. (A few drive-ins even showed outright pornography.) Another common tactic was for drive-ins to add multiple screens. Some rented their land during the day to other businesses, such as flea markets—or managed such businesses themselves. Especially in urban areas, the vast expanses of land necessary for a drive-in became too expensive to maintain, and the land was sold for redevelopment because it just wasn't financially feasible to keep it open. Therefore, many drive-ins were forced to close between [[The Seventies]] and the [[Turn of the Millennium]]. Additional closures were caused by the studios' refusal to distribute content as reels of actual movie film in the years after the turn of the millennium, which required cinemas to acquire expensive digital projectors as the feature arrived on computer hard drives. In many cases, the land was even turned over to build a shiny new multiplex cinema. It seemed that the drive-in was headed for extinction—or was it?
'''The Fall:''' Drive-ins gradually declined for a number of reasons. The real estate they used became too valuable to "waste" on a business which could operate for only a few hours a day, a few months a year, and even then was subject to bad weather. Meanwhile, audiences began turning to [[Home Video Tropes|home video]], cable or satellite TV for their movie fix, or hitting up the then-new concept of the multiplex cinema. North American motorcars had become smaller (and less comfortable) due to the various energy crises in [[The Seventies]]; the re-introduction of Daylight Savings Time as a conservation measure shifted the start time of every film an hour later. Some drive-ins responded by changing their emphasis from family fare to the [[Darker and Edgier|increasingly violent and sexually explicit]] exploitation and [[Horror Tropes|horror]] films that were, ironically, the successors to the 1950s [[B-Movie]]s. (A few drive-ins even showed outright pornography.) Another common tactic was for drive-ins to add multiple screens. Some rented their land during the day to other businesses, such as flea markets — or managed such businesses themselves. A few operated amusement parks or other attractions to which the cinepark became merely a sideline. Especially in urban areas, the vast expanses of land necessary for a drive-in became too expensive to maintain, and the land was sold for redevelopment because it just wasn't financially feasible to keep it open. The same pressures with land costs were killing independent motels in favour of economy limited service hotel chains, while the drive-in "car hop" restaurant was supplanted by the drive-through format. Most drive-ins were forced to close between [[The Seventies]] and the [[Turn of the Millennium]], with additional closures in the twenty-first century as studios refused to continue distributing content as reels of photographic film; the six-figure expense of new digital projectors (as the feature now arrived on computer hard drives) was often difficult to justify for a small, purely-seasonal business which was already struggling. In many cases, the land was even turned over to build a shiny new multiplex cinema. It seemed that the drive-in was headed for extinction—or was it?


'''The Resurgence:''' In the 2000s and 2010s, drive-ins have enjoyed a [[Revival]]; a few new theaters have even opened in the last few years. Some of this is due to Baby Boomer nostalgia, although many 21st-century drive-in visitors are too young to remember the medium's heyday. Also, a "guerrilla drive-in" movement has developed to show films in parks, parking lots and other open urban spaces. Drive-ins received an additional popularity bump during the 2020 pandemic: people could go to see a movie on a big screen ''and'' maintain physical distance from everybody else at the same time. Although it's unlikely that drive-ins will ever again be as numerous as they were during [[The Fifties]], it seems that they're here to stay — at least for the foreseeable future.
'''The Resurgence:''' In the 2000s and 2010s, drive-ins have enjoyed a [[Revival]]; a few new theaters have even opened in the last few years. Some of this is due to Baby Boomer nostalgia, although many 21st-century drive-in visitors are too young to remember the medium's heyday. Also, a "guerrilla drive-in" movement has developed to show films in parks, parking lots and other open urban spaces. Drive-ins received an additional popularity bump during the 2020 pandemic: people could go to see a movie on a big screen ''and'' maintain physical distance from everybody else at the same time. Although it's unlikely that drive-ins will ever again be as numerous as they were during [[The Fifties]], it seems that they're here to stay — at least for the foreseeable future.