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{{trope}}
{{quote|''"How did you do this?"''
''"'''Here comes the science!!'''"''
|[http://www.youtube.com/watch?v{{=}}--40RLF5UGo Jurassic Park Sweded]}}
{{quote|''Here comes the science part... concentrate!''
''Pay attention! Here comes the science bit.''
|[[Jennifer Aniston]], in different L'Oreal Elvive adverts. }}
In an ad for something like, say, shampoo, toothpaste, a toothbrush or face wash or somesuch, you'll see a little animated close-up of the effect said product is supposed to have on you. Like... glowy thingies smoothing your flaky hair or a nice blue barrier forming against that nasty plaque.
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{{examples}}
== Advertising ==
* "Industrial strength" is a loosely-defined and unregulated term. Although the ANSI/ISO have tens of thousands of standards relating to industrial and commercial and domestic products, 1) there aren't different sets of regulations for "lame-ass regular people products" and "super-manly industrial products" and 2) if any product actually complies with (inter)national standards it will say which code i.e. ANSI Z.81 safety glasses or SAE 1020 carbon steel. Steel mills use the same toilet paper as everyone else.▼
* One toothpaste ad hyped its "active oxygen bubbles"... from baking soda, that well-known ''carbon dioxide'' generator. What's scary is that it took ''three months'' for it to be taken off the air.
* Nivea Visage DNAge Cell Renewal ''Anti-Age'' '''System''' claims to "de-age" your DNA. If there ''were'' the slightest chance that a moisturiser were somehow able to alter your DNA in any way whatsoever, no one would be putting it anywhere ''near'' them.
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* Washing detergents also apply. There was a Tide commercial that somehow manages to "magnetize" dirt away from the cloth.
** Surfactants, my dear Watson. Surfactants.
*** That's the real-world explanation. However, surfactants do not work by electromagnetism.
* "Clinical strength" anything. The phrase has no objective meaning whatsoever.▼
* AstraZeneca has entire ads built around this, with fancy and science-looking CGI effects designed to evoke concepts of blocking proton pumps in the background as words like "clinical strength" or "proven effectiveness" are bandied around without a whole lot of meaningful information.
* Sensodyne Iso-active. It says right there in the name of the thing that it is ''exactly as much use as any other product'', yet no-one notices because it sounds so damn sciency.
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** In fairness, the tetrahedral bags make it a bit less of a waste to put proper whole-leaf tea in the bag rather than the fannings (i.e. leftovers) they usually put in bags. Still ridiculously overpriced, though.
* [http://www.misterkitty.org/extras/stupidcovers/stupidcomics127.html The comic book advertisement] of the "all" detergent by Monsanto corporation. Apparently, the detergent is made of little men who are attracted to dirt.
* One sports drink-type product was advertised under the name "H3O" which, as pointed out by [[
** Wikipedia says about a three percent H2O2 solution: "may cause irritation and blistering to the mouth (which is known as Black hairy tongue), throat, and abdomen, as well as abdominal pain, vomiting, and diarrhea".
* [[Shaving Is Science|Every razor]] (Gillette, Schick, etc) company will inevitably have in their commercial a comment about how their razors are "revolutionised" to give a closer shave (either with more blades, thinner blades, blades with coating, whatever). Said shtick will come with a cartoon close-up of the razor performing alongside one of those "other" razors that presumably ''aren't'' "revolutionised" for performance.
** Apparently normal razors turn my skin red when they go over my skin, while Mach III razors have green crap on the front that prevents this.
* Parodied on ''[[That Mitchell and Webb Look]]'' in [http://www.youtube.com/watch?v=qwhlqRJ8LVA this sketch].▼
* There's a laundry detergent advertised in Canada that brags about its "acti-lift technology".
* It gotten to the point where they slip it into Real Estate adverts. A ad for a real estate development in Taichung, Taiwan, mentions its brand new Design for Oxygenated Living—i.e. you can open the windows and let fresh air in.
* A German [http://www.youtube.com/watch?v=o8W0CxWYkbo advert] for Alpecin caffein-based anti-baldness shampoo: It features a sciency-looking guy in a very tidy laboratory attesting to the product's effectiveness by playing with the length of a sine wave (representing the growth phases of a man's hair as a function of his age) on a computer screen.<ref>Understanding the original German provides little further information and makes it no more credible</ref> He's wearing a white coat so he clearly must know what he's on about.▼
== Live-Action TV ==
▲* Parodied on ''[[That Mitchell and Webb Look]]'' in [http://www.youtube.com/watch?v=qwhlqRJ8LVA this sketch].
* Mocked repeatedly on ''[[Target Women]]'', especially in the skin-care installment.
{{quote|"As you can see, it passes through the epidermis, dermis, seven non-existent layers of skin and right down to the marbles."}}
▲* A German [http://www.youtube.com/watch?v=o8W0CxWYkbo advert] for Alpecin caffein-based anti-baldness shampoo: It features a sciency-looking guy in a very tidy laboratory attesting to the product's effectiveness by playing with the length of a sine wave (representing the growth phases of a man's hair as a function of his age) on a computer screen.<ref>Understanding the original German provides little further information and makes it no more credible</ref> He's wearing a white coat so he clearly must know what he's on about.
== Real Life ==
* Buzzwords:
▲** "Industrial strength" is a loosely-defined and unregulated term. Although the ANSI/ISO have tens of thousands of standards relating to industrial and commercial and domestic products, 1) there aren't different sets of regulations for "lame-ass regular people products" and "super-manly industrial products" and 2) if any product actually complies with (inter)national standards it will say which code i.e. ANSI Z.81 safety glasses or SAE 1020 carbon steel. Steel mills use the same toilet paper as everyone else.
▲** "Clinical strength" anything. The phrase has no objective meaning whatsoever.
{{reflist}}
[[Category:{{PAGENAME}}]]▼
[[Category:Advertising Tropes]]
[[Category:Tropes On Science and Unscience]]
▲[[Category:{{PAGENAME}}]]
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