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[[File:construction_barriers.jpg|frame| Where construction meets cuddliness.]]
Since the 1970s, cuteness
The word "kawaii" in Japanese has a broader definition than the English word "cute". When applied to pop culture, "cute" will suffice; however "kawaii" refers primarily to the affection of a parent toward a child coupled with the protectiveness for the innocent and weak. Thus a pop cartoon character is considered "kawaii" because it exemplifies the innocence of a child and evokes general protective, caring instincts in the viewer. Other translations of "kawaii" can include "precious", "lovable", "adorable" or "innocent". Can very easily mean "[[Tastes Like Diabetes]]". It could be considered a factor on why the [[Christmas Cake]] [[Trope]] exists. Cuteness saturates Japanese culture so much that one can call this "The Cult of Cute". Just like being sexy and attractive is considered desirable for Western women, this is considered a desirable trait for a Japanese woman, [[Yamato Nadeshiko|among other feminine traits]]. Women in their twenties or even thirties might use a high-pitched voice simply because it sounds cute, despite the rest of the world finding it rather weird.
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* [[Shotacon]]
* [[Super-Deformed]] versions of [[Anime]] characters.
* [[Token
{{examples}}
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== [[Web Comics]] ==
* The whole premise of [https://web.archive.org/web/20131024120904/http://www.kawaiinot.com/ Kawaiinot] is to parody this trope.
== [[Western Animation]] ==
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[[Category:Useful Notes/Japan]]
[[Category:index]]
[[Category:Rule of Cute]]
[[Category:Trope Names from Japanese]]
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