Paper-Thin Disguise/Advertising

Everything About Fiction You Never Wanted to Know.
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Examples of Paper-Thin Disguise in Advertising include:

  • The Trix rabbit has tried about a million of these. Subverted in that they never work for more than a few seconds.
    • And the few that do work are foiled by the Rabbit's undeniable addiction to the cereal.
    • Similarly, Barney Rubble in the Pebbles commercials.
  • An ad for cheap cell phone service featured a woman who was saving money for her expensive cell plan by having her son travel free on a plane trip. She'd dressed him in a floppy-eared Halloween costume and stuffed him inside a pet carrier; hearing them converse, a baggage handler marvels at the "talking dog".
  • The dog from the Bush's Baked Beans commercials recently appeared in a labcoat and false mustache, posing as a food science researcher. For those who haven't seen these ads, be aware that the dog is a real golden retriever, not a cartoon mascot.
    • He also shows up as a Bedsheet Ghost of the recipe owner's grandfather, only to be revealed when the man explains "Grandpa didn't have a tail."
  • Seen in ad for Speedway featuring a contest for their Speedy Rewards card loyalty card. A man keeps coming in and using his card, wearing a series of ridiculous disguises. Finally, the clerk, who isn't fooled for a minute, tells him that he can use the same card as many times as he wants and still be entered in the contest each time. MST3K Mantra, since if you think about it for more than a few seconds, you realize that no matter how well he disguises himself, the card always carries the same computerized details about his identification. (Then again, he might not be smart enough to realize that.)
  • From 1996; in this commercial for Jack in the Box, Jack claims he is "secretly" replacing the cheesesteaks at a place called Tony's with his own. His "disguise" is barely a disguise at all (he's still easily recognizable due to his odd spherical head and pointy nose), and the sandwich is being served in wrapping with Jack in the Box logo.
  • In this FedEx commercial, two deer fool a couple of poachers with nothing but novelty shop "Goofy Glasses".