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{{trope}}
[[File:sprawlmart.jpg|link=The Simpsons|frame|[[Suspiciously Specific Denial|Really?]]]]
When a real-life institution is to be featured prominently in a series, it will be replaced by a fictional stand-in. This is done in part to avoid licensing issues, but also to avoid the problems inherent in twisting the institution to fit the specific needs of the show.
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{{examples}}
== Anime and Manga ==
* "Bif Standard" and his "Standard OS" in ''[[Pretty Sammy|Magical Girl Pretty Sammy]].''
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* ''Santa Carla'' is the fictional name of the town in the 1987 vampire film ''The Lost Boys''. The film was actually filmed in Santa Cruz, CA.
* ''[[Idiocracy]]'' is an interesting example, because all the water, drinks and basically all liquids in America, except for toilet water, have been replaced by Brawndo, a Fictional Counterpart of Gatorade. What makes it interesting is that they specifically mention this by saying that it "tastes like Gatorade".
** Brawndo was created because they couldn't get permission to use the Gatorade brand. Fortunately for us, it's now a [[
** This was basically a recasting of the "Powerthirst" commercials on [[YouTube]] (with that group's permission) which themselves were parodies of energy drinks (most closely resembling ''Monster'' in their packaging.)
* The 1994 remake of ''[[Miracle on 34th Street]]'' is set at fictional department store "Cole's", rather than real-life Macy's as in the original movie. Which just leads right back into real life as Coles is a mega chain of supermarkets around Australia.
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