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The National Broadcasting Company, owned by NBCUniversal (a unit of Comcast and General Electric), is the United States' oldest radio and TV network. NBC-TV is famous for its peacock logo, whose original purpose was to promote the network's "living color" broadcasts. For this reason, NBC is sometimes known as "The Peacock Network" or just "The Peacock". Originally founded by set manufacturer RCA to provide people who bought their radios something to listen to, NBC once had two radio networks — NBC Red and NBC Blue. In 1943, NBC Blue was split off in an antitrust lawsuit, and would go on to become [[ABC]].
 
NBC was the first to take color television seriously; CBS had dabbled in it, but their system (which was more complex and required manually switching between black-and-white and color modes) was only ever experimented with for a few years before NBC's all-electronic system took off. NBC also had a tight grip on much of the U.S. radio landscape; they held up the adoption of FM radio for years (and ruined its inventor) because of fear it would put their mostly-AM network out of business. Due to the FCC not allowing non-broadcast companies to own both radio and television assets (General Electric had bought NBC in 1986), NBC finally exited the radio business in the late 1980s, selling what was left of the old NBC Red to Westwood One and the radio stations to various companies (most of them went to Emmis Communications). The former AM flagship WNBC 660 is now WFAN, an NYC sports station.
 
It has the most famous address in all of broadcasting - 30 Rockefeller Center, [[Big Applesauce|New York, NY]] 10012- with not one but ''two'' shows named after it; ''[[30 Rock]]'', a [[Sitcom]] about [[Write What You Know|TV comedy writers]] and ''[[Rock Center]]'', a [[Prime Time News]] [[Magazine Show]].
 
Despite the name, NBC does not possess [[Nuclear War|Nuclear, Biological and Chemical]] weaponry.
 
=== 1977-1981: NBC lays an egg (the Silverman era) ===
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