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Often classified as [[Fan Service]] or [[Fetish Fuel]], this is mostly just a [[Ratings Stunt]], calculated to get more viewers while creating a manageable amount of blowback from the [[Moral Guardians]], who, while generally disapproving of lesbianism, have a sufficient [[Double Standard]] concerning depictions of male and female homosexuality that they generally save their outrage for, you know, ''serious'' dangers to society, like ''[[Dogma]]'' or ''[[Brokeback Mountain]]''...
There's one other explanation for the lack of outrage over the most recent Sweeps Sapphistry, and that's that people are ''losing interest'' in women making out in prime time. Since the mid-
[[Sub-Trope]] of [[Tonight Someone Kisses]].
See [[Les Yay]], [[Faux Yay]].
{{examples}}
== [[Live
* ''[[L.A. Law]]'': New [[Bi the Way]] lawyer C.J. Lamb kissed series regular Abby Perkins in the parking lot in one [[Sweeps]] episode; they rarely referenced it again and C.J.'s actress, Amanda Donohoe, left the cast the next season.
* ''[[Picket Fences]]'': The sheriff's teenage daughter kissed her friend at a sleepover. The network was so [[Gay Panic|panicked]] by it that they [[Hide Your Lesbians|darkened the room]] to prevent it from being seen, though it was visible in the news and other outlets. The daughter decided that she was straight.
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== [[Western Animation]] ==
* Technically the Foxxy Love/Princess Clara kiss from the ''[[Drawn Together]]'' pilot was a few days ''before'' sweeps, but it served the same purpose for the then-new series. The show
** However, it was all over the advertising for the show for a while afterwards.
* ''[[The Cleveland Show]]''/''[[Family Guy]]'' used a nearly textbook version of this (though it was series regulars Lois and Bonnie who kissed) when promoting an episode that leads to the spin-off of with promos that talked up the kiss and then cut away to reaction shots.
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