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{{trope}}
[[File:ronald_mcdonald_4969.jpg|link=McDonalds|rightframe|It's almost ironic, since he's the [[Last of His Kind]].<ref> But not enough.</ref>]]
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[[File:ronald_mcdonald_4969.jpg|link=McDonalds|right|It's almost ironic, since he's the [[Last of His Kind]].<ref> But not enough.</ref>]]
 
The past 2030 years or so have seen a surge in the popularity of evil, [[The Joker|Joker]]-style [[Monster Clown|Monster Clowns]] who deliberately and very effectively invert everything clowns were traditionally assumed to represent - that is, making people laugh, especially children. However, there ''was'' a time when clowns were treated in the popular media as sympathetic figures of whimsy and silly fun. Pretty much the only clown left in the public eye who is still permitted to act at all clown-like is Ronald McDonald. (And now that he's being phased out of the advertising, we don't even have him anymore.) But in days past...
 
The past 20 years or so have seen a surge in the popularity of evil, [[The Joker|Joker]]-style [[Monster Clown|Monster Clowns]] who deliberately and very effectively invert everything clowns were traditionally assumed to represent - that is, making people laugh, especially children. However, there ''was'' a time when clowns were treated in the popular media as sympathetic figures of whimsy and silly fun. Pretty much the only clown left in the public eye who is still permitted to act at all clown-like is Ronald McDonald. (And now that he's being phased out of the advertising, we don't even have him anymore.) But in days past...
 
For clarification, it should be noted that a degree of ''irony'' is intrinsic to most clown performances, and indeed to humor in general. The traditional "tears" painted on a clown's cheeks are there to show that he is laughing on the outside but may be [[Sad Clown|crying on the inside]], an acknowledgment by the performer that most humor contains at least some element of laughing at another's pain. This is most played up in old-school, down-on-their-luck "hobo" clowns like Emmett Kelly Jr., though the ultimate artistic expression of the tragic clown concept is probably the title aria in the opera ''[[Pagliacci]]''. The "Non-Ironic" in the trope's name simply refers to the clowns listed here ''not'' being evil or deliberately frightening.
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* Jack Box is an unusual variant, since his head resembles a simplistic Jack-in-the-Box toy. His personality in newer ads isn't clownish at all, but rather that of a slightly unorthodox yet very effective businessman.
* Krinkles the Clown from the long-discontinued Sugar Krinkles cereal. He's supposed to be a happy and cheerful clown, [http://www.flickr.com/photos/60585948@N00/121359461/ but...]
 
 
== Comic Books ==
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* While the mere fact that they are ball-jointed dolls might push them into [[Creepy Doll]] territory for most people, the Iplehouse [http://www.iplehouse.net/shop/step1.php?number=1034 Tania Pierrot] is seemingly clown-themed and played for [[Rule of Cute]].
* Patch Adams.
* Charlie Cairoli. Look, ''I'' am old enough to remember him all right? Anyway, his son Charlie Junior is still working.
 
{{reflist}}
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