Streisand Effect: Difference between revisions

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{{trope}}
[[File:Barbrahouse1Streisand 5204Estate.pngjpg|framethumb|500px|[[Barbra Streisand]] doesn't want you to see this picture. [[Sarcasm Mode|Well done, Barbra]].]]
 
{{quote|"''[[New Media Are Evil|I'm not against violence]] - I'm against censorship, because withholding [[Ultra Super Death Gore Fest Chainsawer 3000|Cock Haemhorrage IV]] from your kids only makes them more interested. If you stopped making a big deal about it, maybe they'll recognise it for the glimmering hate-vaccuumvacuum that it is.''"
|'''[[Zero Punctuation|Ben "Yahtzee" Croshaw]]'''}}
 
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Something horribly embarrassing or personal about you is released—perhaps a sex tape, or a rather embarrassing photograph—and you want that information locked back up. So you do whatever it takes to make the information go away: lawsuits, cease-and-desists, DMCA takedowns, whatever you have at hand. But instead of the information remaining obscure, the information becomes more widely known as the efforts to censor it become public, and people who would otherwise be uninterested are curious as to what the commotion is about. The information gets mirrored and copied and spread at a much faster rate than before the censorship attempt, often to the dismay and frustration of those trying to prevent it, and becoming a [[Self-Fulfilling Prophecy]].
 
This has come to be known as the '''Streisand Effect''' — blogger Mike Masnick of Techdirt coined the phrase in response to the [[Trope Namer]], [[Barbra Streisand]], whose attempt to sue a photographer for taking a picture of [[media:Barbrahouse1Streisand 5204Estate.pngjpg|a picture of her house]] and have the photo taken down from his website led to more people learning about the existence of the photo and quickly mirroring it on multiple websites as a [[Take That]] to Streisand. It should be noted that this wasn't some paparazzo taking pictures specifically of her house; rather, it was part of the California Costal Records Project, a government-commissioned photographic study of the entire California coast. This is traditionally an Internet-based trope, since the spread of information is much faster and easier across the 'Net than through other means.
 
This is traditionally an Internet-based trope, since the spread of information is much faster and easier across the 'Net than through other means. A frequent vehicle for this is using false DMCA notices to take down criticism and commentary. This practice is actually explicitly a felony, but it is very much subject to [[Selective Enforcement]] (if even that). Use of the DMCA to shut down leaks can be lawful but it has the fatal flaw of requiring a company admit the leaked material is real, and owned by them (falsely claiming to own a work ''is'' taken seriously by the legal system). Since leaks not backed by extended quality video recording, or full release of product are met with serious skepticism and forgotten about quickly, this admission just tells people the leak is worth spreading.
Psychologists have done studies and found that the subjects' desire for any kind of potentially censorable material increased when the subjects were told that it was censored—the old [[Forbidden Fruit]] principle in action, in other words. Perhaps any authority considering the use of censorship should worry that this move might be counterproductive if it just gets people interested in the censored material.
 
Psychologists have done studies and found that the subjects' desire for any kind of potentially censorable material increased when the subjects were told that it was censored — the old [[Forbidden Fruit]] principle in action, in other words. Perhaps any authority considering the use of censorship should worry that this move might be counterproductive if it just gets people interested in the censored material.
 
Not to be confused with [[No Such Thing as Bad Publicity]], which is very similar, but occurs when [[Moral Guardians]] attack something and draw more attention to it. This trope is basically that minus the Moral Guardians.
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{{examples}}
== [[Film]] ==
* For lovers of exploitation films, the old list of [[Video Nasties]] put together by the British government makes a great place to start.
* If a movie is [[Banned in China|banned]], expect lots of viewers to seek for it illegally.
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* ''[[Citizen Kane]]'' notably averted this. It seems that William Randolph Hearst was [[Genre Savvy|well aware of this trope]]. Rather than having his media empire attack the film, he forbade them from mentioning it at all. It worked. Although the film managed to make enough to break its budget, the lack of publicity prevented it from being a success, and it was largely forgotten about until its revival.
 
== [[Literature]] ==
* A rare fictional example: In ''[[Harry Potter/Harry Potter and Thethe Order of Thethe Phoenix (novel)|Harry Potter and Thethe Order of Thethe Phoenix]]'', Hermione is delighted when Umbridge threatens to expel anyone caught with a copy of Harry's ''Quibbler'' interview, because of course that guarantees that everyone will find a way to get their hands on it. It helps that the ''Quibbler'' is [[Lurid Tales of Doom|so innocuous]] that most people were buying it just to figure out what on earth it printed to warrant getting banned.
* Lynne Cheney (wife of Dick) wrote a novel in 1981 called ''Sisters'', featuring sexual content and lesbianism -- her attempts to prevent a 2006 reprint actually helped publicize it.
* [[McDonald's]] sued a small activist group over a flier being passed out at one of its restaurants, that alleged certain wrongdoings by the fast food chain. If left alone only a couple hundred people may have seen it, but the trial ended up taking over a decade and got [[wikipedia:McLibel|international media attention]]. After spending millions on lawyers, [[McDonald's]] was awarded [[Pyrrhic Victory|£60,000]] in damage from the activists. Of course, it could be argued that the value of dissuading others from attempting libel was more important to them than the costs of the single trial.
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* A minor example from '''[[The Hitchhiker's Guide to the Galaxy]]'', the author of the worst poetry in the universe is named in the original radio show as "Paul Neil Milne Johnstone of Redbridge, Essex" - a former schoolmate of [[Douglas Adams]], who wrote deliberately terrible poetry and who respectfully asked that his name and location be removed from the book adaptations. Thus people now ask why the name changed from Paul to a 'Paula' in Sussex in subsequent versions and discover the story of where Adams got the idea from.
* President [[Donald Trump]]'s reaction to ''[[w:Fire and Fury|Fire and Fury]]'', a derogatory tell-all written by [[w:Michael Wolff (journalist)|Michael Wolff]], could well serve as a critic's lesson on how ''not'' to dissuade someone from reading a book. After passages of the book were leaked, Trump launched an explosive rant on Twitter condemning the book, while his wife, daughter, and White House Press Secretary Sarah Huckabee Sanders condemned it publicly. Trump even sent a cease and desist letter to the publisher threatening a lawsuit if it was released, even as pre-sales on Amazon were reaching record numbers. As a result, the publisher actually released it four days early to meet demands, and it shot to the heights of the bestseller lists in a matter of hours. Many major booksellers reported lines outside their stores not seen since they had new ''[[Harry Potter]]'' releases, selling out stock in two minutes.
** Then he did it again two years later, threatening to sue his own niece for writing (not publishing, simply writing) ''[[w:Too Much and Never Enough|Too Much and Never Enough]]''. The threatened lawsuit resulted in the book gaining not just national media coverage but also media coverage in Canada, including an in-depth interview with the author on ''[[As It Happens]]''. As a result of this publicity, the book was released 28 days early and set a record at the book'sits publisher for the number of preorders received.
** Trump also made a similar rant after [[w:The Lincoln Project|The Lincoln Project]] (a Republican organization opposing President Trump and committed to preventing his reelection) aired their first campaign ad. Few had even heard of the Lincoln Project, a small organization on a meager budget, until then, but such attention changed that quickly, gaining them recognition nation-wide and leading to more and more advertisements.
* In November 2021, Twitter users @IAmGeorgiaFrost, @hollywstars and @Richard_Energy_ took a photo of the three holding up protest signs in front of the Edinburgh house of ''Harry Potter'' author [[J. K. Rowling]]. [https://web.archive.org/web/20211123184805/https://twitter.com/AnxietySugar_/status/1463206139835920386 The now-deleted tweet] would lead to Rowling claiming that [https://www.bbc.co.uk/news/uk-scotland-glasgow-west-59372838 the trans activists "doxxed" and "threatened" her] by posting her address online, and the deactivation of those accounts due to the subsequent harassment they received - which, as usual, could only ever draw attention to where the author lives and cast aspersions on those claims.
** You can imagine most readers' collective exasperation upon discovering that one of Rowling's houses is not only ''widely known to the public'', ever since she purchased it back in 2001 - but it also has [[w:Killiechassie|its own extensive article]] on [[The Other Wiki]], and the talk page even has a 2014 discussion on just how pointless "censoring" the location would be. The mansion is also a famous tourist attraction in Edinburgh, Scotland, and the city as a whole is the stuff of [https://www.allaboutedinburgh.co.uk/edinburgh-southside-attractions many a travel guide] - including [https://independenttravelcats.com/cafes-where-jk-rowling-wrote-harry-potter-in-edinburgh/ one written in October 2021].
** [https://web.archive.org/web/20211123185707/https://twitter.com/AnxietySugar_/status/1463207580071866374 Another Twitter user quickly tracked down an instance] where a fan of Rowling's had done the same back in 2016, giving further credence to Rowling's reaction being a [[Double Standard]] when compared with her (lack of) reaction then.
 
=== Live-Action TVPeriodicals ===
* Suing ''[[Private Eye]]'' for libel never does anyone any good. All it does is draw out the ''Eye''{{'}}s story and attract the attention of other news sources. Even if you win, no-one has enough faith in British libel law (or the ''Eye''{{'}}s ability to defend a case) to believe that this means it isn't true.
 
== [[Live-Action TV]] ==
* ''[[Fawlty Towers]]'' and its main character Basil Fawlty was based on Donald Sinclair, an eccentric and irascible Torquay hotelier whom [[John Cleese]] had observed during a stay in his hotel during a ''[[Monty Python's Flying Circus]]'' shoot. Years after the success of the show, Sinclair's widow contacted the newspapers to complain about the depiction of the character based on her husband, claiming that Cleese had unfairly exaggerated his eccentricity, incompetence and foul temper. Far from salvaging her husband's reputation, however, all it did was provoke a lot of independent witnesses to ''also'' contact the papers with a lot of anecdotes that suggested that not only was Cleese not too far off the mark, if anything he'd actually been rather generous. His widow kept silent after that.
** [[John Cleese]] ended up using the name "Donald Sinclair" for his character in ''[[Rat Race]]''.
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* A variant of this happened in ''[[Last Week Tonight]]'' where Bob Murray sent a Cease and Desist letter to John Oliver from talking about his scandalous conduct. John, clearly offended that someone would apparently try to stop him through exercising his free speech (although the Cease and Desist letter claims otherwise) gave extra attention to Bob Murray in John's segment on coal after having lawyers vet the script and tried to stick to the script as closely as he could so they would win any subsequent legal action. Unsurprisingly HBO, who greenlit the segment (as evidenced by having lawyers vet the script instead of pulling the plug), stood by John when Murray made good on his threat to take legal action. John then did a segment on SLAPP suits, which ended in a 'Fuck You' towards Murray, in song.
 
== [[Music]] ==
* After the release of the [[Queen]] song "Death on Two Legs," former band manager Norman Sheffield decided to sue for defamation, despite the fact that he was never mentioned by name. He succeeded only in informing the world whom the song's scathing insults were targeting.
* [[Metallica]]'s hardline stance on peer-to-peer downloading resulted only in their songs being even more widely pirated. Other bands were hit by this to a lesser degree.
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* 2Live Crew's music from the late 80s was mediocre, but after Tipper Gore announced she was trying to censor it, you couldn't escape the album.
 
== Periodicals[[Web Comics]] ==
* Suing ''[[Private Eye]]'' for libel never does anyone any good. All it does is draw out the ''Eye''{{'}}s story and attract the attention of other news sources. Even if you win, no-one has enough faith in British libel law (or the ''Eye''{{'}}s ability to defend a case) to believe that this means it isn't true.
 
== Web Original ==
* ''[[Penny Arcade]]''{{'}}s legal run-in with American Greetings over a [[Strawberry Shortcake]] parody image resulted in the image being spread across the Internet on such a wide basis that it's very easy to find the image nowadays, even though it's no longer on the ''Penny Arcade'' site. To this day, [[Archive Binge]]rs are taking note of AG's overly-protective legal department. Given the near-universal demographic and high [[wikipedia:Fungibility|fungibility]] of the greeting card industry, it's safe to say that they're still losing the occasional sale to it.
** Not to mention the [http://www.penny-arcade.com/resources/just-wow1.html Ocean Marketing debacle].
* ''[[Freefall]]'': Sam Starfall has apparently had previous practical demonstrations of this trope, according to [http://freefall.purrsia.com/ff900/fv00875.htm this strip]
{{quote|'''Sam:''' My original mistakes never draw half the attention as my attempts to cover them up do.}}
* ''[[Unshelved]]'' has it crossed with a joke about rumours spreading faster than theoretically possible [http://www.unshelved.com/2006-6-21 here].
 
== [[Web Original]] ==
* [[David Gonterman]] is one of the earliest cases of the Streisand Effect, going way back to 1995-1998. Initially an unexceptional fanfiction writer and comic artist with enough weirdness to attract a number of [[MST]]s, he invoked the effect when he started throwing tantrums over any criticism and went on a crusade to get all his works deleted from the internet. A number of websites dedicated to archiving his works popped up. On the flip side, were it not for this effect, he would never have achieved the Z-list cult celebrity status he enjoys today.
* In the same vein as David Gonterman is Christine Weston Chandler, creator of ''[[Sonichu]]''. Initially just a random comic artist with big, yet child-like, dreams, the effect kicked in after a random encounter with a member of 4chan lead to the creation of an Encyclopedia Dramatica web page. Her attempts to get rid of it and the incidents it caused on the Internet and in real life would lead to more people to find out more about her and her creation... and a whole lot more - that's a completely different story.
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** Predictably, some people posted the encryption key on [[That Other Wiki]], and the administration wanted to have it removed. This led to the same effect in miniature, as other editors copied the key to their user pages and let it spread like wildfire all over again.
* The [[Church of Happyology|Church of Scientology]] ran afoul of the effect in 2008, and probably wishes they could turn back time and take it all back: their DMCA takedown of a video on [[YouTube]] of [[Tom Cruise]] talking about Scientology resulted in the eventual creation of Project Chanology, the ongoing Internet-based crusade to have the Church's status as a religion revoked and to bring to light the various wrongdoings of the Church. Similarly, ''after'' Chanology's creation, attempts by Scientology to have specific documents about the Church and the religion itself erased from the Internet have failed miserably, with mirrors popping up almost as soon as a takedown attempt is issued.
** Perhaps{{verify}} the [[Trope Codifier]] is Scientology's attempt to shut down alt.religion.scientology in 1995. From this point on, it's called ''[[wikipedia:Scientology versus the Internet|Scientology vs. the Internet]]''.
** You'd ''think'' that the Church "probably wishes they could turn back time and take it all back", but you'd be dead wrong: Scientology's founder, Hubbard, said that when dealing with criticism "never defend, always attack". This has led the Church to shoot themselves in the foot so often that Scientology critics coined a term for it, "footbullet". So it's a good bet that if they had the chance to go it all over again they'd either do it exactly the same, or turn it [[Up to Eleven]].
* In 2009, an advertisement from fashion company Ralph Lauren was posted on the blog "Photoshop Disasters" and tech news website [[Boing Boing]] because of the excessively thin appearance of the model in the ad. Ralph Lauren sent a DMCA takedown notice to both Blogspot (the host of "Photoshop Disasters") and Boing Boing; while Blogspot removed the post, Boing Boing refused on the grounds of Fair Use and publicly mocked the takedown notice in a satirical rebuttal. From there, the story picked up steam and was talked about on hundreds of other websites and blogs - each one mirroring the ad in question.
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* A debate between Jerry Coyne and John Haught on the subject of compatibility between science and religion ended with the audience firmly on the side of Coyne. After this Haught refused to allow the video of the debate to be distributed. [http://whyevolutionistrue.wordpress.com/2011/11/02/under-pressure-from-blogosphere-haught-explains-and-relents/ The backlash to this refusal] reached far more people than would normally have been bothered to watch a one-hour academic debate.
* In 2008, [[The Other Wiki]]'s page of the [[Scorpions]]' "Virgin Killer" album became one of the most popular pages on the site after the UK-based Internet Watch Foundation blacklisted it for containing "a potentially illegal indecent image of a child under the age of 18", and the image was even spread across other sites as a result of the publicity. The IWF de-listed it three days later.
* The University of California, Davis ran right smack into the Streisand Effect in April 2016, when it was discovered that they had paid at least $175,000 to two different PR firms to scrub the Internet of any references to the infamous 2011 [[wikipedia:UC Davis pepper-spray incident|"Pepper Spray Incident"]], the source of the "[http://knowyourmeme.com/memes/casually-pepper-spray-everything-cop Casually Pepper Spray Everything Cop]" [[Memetic Mutation|meme]]. Naturally, when the ''Sacramento Bee'' discovered this in records acquired via the Freedom of Information Act, the entire affair immediately shot to the forefront of the Net's collective attention, accomplishing exactly the opposite of what the University had hoped for -- as well as bringing to light possible misuse of funds at an institution that had frequently complained that it had little to no cash to spare for improving its educational programs.
* ''[[Unshelved]]'' has it crossed with a joke about rumours spreading faster than theoretically possible [http://www.unshelved.com/2006-6-21 here].
* [[Twitter]] has countless examples:
** The [https://web.archive.org/web/20180122055006/http://blog.dilbert.com/2016/10/18/is-twitter-shadowbanning-me/ shadowban]<ref>making posts invisible in many contexts</ref> of [[Dilbert|]] creator [[Scott Adams]] - this didn't do much to harm himhis image (at least [[Fallen Creator|not much more than he would eventually do himself]]), but contributed to Twitter censorship becoming widely infamous, which ultimately didn't end well forhelp Twitter's reputation and stockstocks for a while.
** Twitter's [https://web.archive.org/web/20171208032525/http://www.brianniemeier.com/2016/08/unpersoned-by-twitters-deep-shadowban.html shadowban] of Brian Niemeier increased the number of his followers ''on Twitter'' by 6%, and attracted more interest in him outside it.
* In 2018 "tech news" publication The Verge published a [[Dan Browned|truly]] [[Read the Freaking Manual|and completely]] [[Critical Research Failure|incompetent]] YouTube tutorial on how to build a gaming PC. The video quickly became subject to mockery for its basic and obvious errors, like bending components into place, identifying zip ties as "tweezers", or claiming the purpose of RAM is to light up a computer. Rather than retract the video or wait for the mockery to pass, The Verge's parent company Vox would instead submit knowingly false DMCA notices to remove videos giving commentary and label all who disliked the video as "racist". This naturally failed to suppress the reaction and instead made virtually every major technology reviewer comment on it. As a result Verge's viewership would drop by 30% in a single year, and over four years later all of YouTube's search suggestions for "The Verge" are either about this video or utterly unrelated to the outlet.
 
== [[Western Animation]] ==
* In-Universe: The ''[[South Park]]'' episode "Cartmanland", where Cartman buys an amusement park for the sole purpose of keeping people out and having it all to himself. He might have gotten away with it - if he hadn't aired commercials extolling the park and then stating no one could come. The commercials drew people's attention to the park, and rising expenses (like security to keep them out!) forced him to have to let more and more people in, turning the park from a financial failure to a success - not that Cartman cared...
 
 
{{reflist}}
[[Category:Trivia Trope{{PAGENAME}}]]
[[Category:Censorship Tropes]]
[[Category:Trivia Trope]]
[[Category:Streisand Effect]]
[[Category:Self-Demonstrating Article]]
[[Category:StreisandTrivia EffectTrope]]
[[Category:Pages with working Wikipedia tabs]]