Think of the Advertisers!: Difference between revisions
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* The [[PBS|US Public Broadcasting Service]], a non-commercial educational broadcaster, doesn't directly interrupt programming with ads. It does accept indirect advertising: announcements that "production (or local acquisition) of this programme was made possible by a grant from X, makers of Y" are bought and paid for by huge donations from wealthy individuals and corporations. These de-facto sponsors are known as "underwriters". Add a heavy reliance on uncertain government funding and, despite the best intentions of [[Viewers Like You]] ([[Thanking the Viewer|Thank You]]), PBS remains just as vulnerable as any other mass medium. |
* The [[PBS|US Public Broadcasting Service]], a non-commercial educational broadcaster, doesn't directly interrupt programming with ads. It does accept indirect advertising: announcements that "production (or local acquisition) of this programme was made possible by a grant from X, makers of Y" are bought and paid for by huge donations from wealthy individuals and corporations. These de-facto sponsors are known as "underwriters". Add a heavy reliance on uncertain government funding and, despite the best intentions of [[Viewers Like You]] ([[Thanking the Viewer|Thank You]]), PBS remains just as vulnerable as any other mass medium. |
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** Home Depot and Weyerhaeuser withdrew their support for WGBH-TV's ''This Old House'' because then-host Bob Vila had appeared in an ad for a competing regional firm in New Jersey. Vila was sacked, and ultimately went on to [[Start My Own|start his own show]] on another network. |
** Home Depot and Weyerhaeuser withdrew their support for WGBH-TV's ''This Old House'' because then-host Bob Vila had appeared in an ad for a competing regional firm in New Jersey. Vila was sacked, and ultimately went on to [[Start My Own|start his own show]] on another network. |
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** Gulf+Western withdrew its corporate underwriting of Newark, NJ-licenced member station WNET to protest a documentary, [http://www.richtervideos.com/HungryforProfit/ ''Hunger for Profit''], about multinationals buying up huge tracts of land in the third world. Its CEO denounced the content as "virulently anti-business, if not anti-American." |
** Gulf+Western withdrew its corporate underwriting of Newark, NJ-licenced member station WNET to protest a documentary, [http://www.richtervideos.com/HungryforProfit/ ''Hunger for Profit''], about multinationals buying up huge tracts of land in the third world. [https://keimena11.files.wordpress.com/2012/02/noam_chomsky_necessary_illusions_thought_control_in_democratic_societies.pdf Its CEO denounced the content as "virulently anti-business, if not anti-American."] |
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** On 12 November 2012, WNET broadcast Alex Gibney's documentary ''[https://www.pbs.org/video/why-poverty-park-avenue-money-power-american-dream/ Park Avenue: Money, Power & the American Dream]'', a pointed exploration of growing economic inequality in America. The programme contrasted 740 Park Avenue, the home of billionaire industrialist David Koch and one of the most expensive apartment buildings in Manhattan, against the lives of poor people living at the other end of Park Avenue in the Bronx. Koch Industries is a huge energy-and-chemical conglomerate. Koch, the conservative industrialist, had given $23 million to public television and was on WNET's board of directors at the time. |
** On 12 November 2012, WNET broadcast Alex Gibney's documentary ''[https://www.pbs.org/video/why-poverty-park-avenue-money-power-american-dream/ Park Avenue: Money, Power & the American Dream]'', a pointed exploration of growing economic inequality in America. The programme contrasted 740 Park Avenue, the home of billionaire industrialist David Koch and one of the most expensive apartment buildings in Manhattan, against the lives of poor people living at the other end of Park Avenue in the Bronx. Koch Industries is a huge energy-and-chemical conglomerate. Koch, the conservative industrialist, had given $23 million to public television and was on WNET's board of directors at the time. [https://www.newyorker.com/magazine/2013/05/27/a-word-from-our-sponsor David Koch was given the last word in an on-air discussion after the programme aired.] |
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== [[Web Original]] == |
== [[Web Original]] == |
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