Absolute Comparative: Difference between revisions
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Compare [[Best Is Average, Better Is Best]], where legally indistinguishable competitors are free to tout their claims to be "the best". |
Compare [[Best Is Average, Better Is Best]], where legally indistinguishable competitors are free to tout their claims to be "the best". |
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== Advertising == |
== Advertising == |
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{{Needs More Examples}} |
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[[Category:Weasel Words]] |
[[Category:Weasel Words]] |
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[[Category:Pages Needing Wicks]] |
[[Category:Pages Needing Wicks]] |
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[[Category:Advertising Tropes]] |
[[Category:Advertising Tropes]] |
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Revision as of 20:00, 8 March 2024
Rather than tell us exactly how good the product is, advertisers often use slogans like
- The smarter way to shop
- The powder that washes whiter
- Now 50% softer
- More "extreme."
These sound positive, but mean nothing. Smarter than what? How white does it wash? How are they measuring softness? Why do I want an "extreme" bathing sponge?
By omitting the standard they're comparing their product against, they've avoided making specific claims about their product and made comparisons with their competitors much harder than otherwise.
Compare Best Is Average, Better Is Best, where legally indistinguishable competitors are free to tout their claims to be "the best".
Examples of Absolute Comparative include:
Advertising
- Avis (car rental company): "We try harder"
- Bounty paper towels: "The Quicker Picker Upper"
This page needs more examples. You can help this wiki by adding more entries or expanding current ones. |