Display title | Burma-Shave |
Default sort key | Burma-Shave |
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Page ID | 8959 |
Page content language | en - English |
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Date of page creation | 21:27, 1 November 2013 |
Latest editor | Looney Toons (talk | contribs) |
Date of latest edit | 15:13, 6 January 2022 |
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Description | Content |
Article description: (description ) This attribute controls the content of the description and og:description elements. | In 1928, a hitherto-unknown shaving cream manufacturer got a clever idea for Advertising its new product: They put four-line poems, one line at a time, along the roadside on various highways in 44 of the 48 US states,[1] such that each line was just short enough to read while driving along. The fifth line was almost always the product name: Burma-Shave.[2] There were hundreds of different jingles, plus thousands made up by customers. The first jingles Played Straight to explain why the product (shaving cream) differed from the conventional cup, soap and brush in widespread use at the time. Once the campaign was familiar, different verses were introduced annually with either road safety themes or clever jokes. The vast majority of the jingles probably insinuated questionable or obscene uses of the product. |