Here Comes the Science!: Difference between revisions

{{trope}}

{{quote|''"How did you do this?"''

{{quote|''Here comes the science part... concentrate!''

In an ad for something like, say, shampoo, toothpaste, a toothbrush or face wash or somesuch, you'll see a little animated close-up of the effect said product is supposed to have on you. Like... glowy thingies smoothing your flaky hair or a nice blue barrier forming against that nasty plaque.

{{examples}}

* One toothpaste ad hyped its "active oxygen bubbles"... from baking soda, that well-known ''carbon dioxide'' generator. What's scary is that it took ''three months'' for it to be taken off the air.

* Nivea Visage DNAge Cell Renewal ''Anti-Age'' '''System''' claims to "de-age" your DNA. If there ''were'' the slightest chance that a moisturiser were somehow able to alter your DNA in any way whatsoever, no one would be putting it anywhere ''near'' them.

* Washing detergents also apply. There was a Tide commercial that somehow manages to "magnetize" dirt away from the cloth.

** Surfactants, my dear Watson. Surfactants.

* AstraZeneca has entire ads built around this, with fancy and science-looking CGI effects designed to evoke concepts of blocking proton pumps in the background as words like "clinical strength" or "proven effectiveness" are bandied around without a whole lot of meaningful information.

* Sensodyne Iso-active. It says right there in the name of the thing that it is ''exactly as much use as any other product'', yet no-one notices because it sounds so damn sciency.

* [[Shaving Is Science|Every razor]] (Gillette, Schick, etc) company will inevitably have in their commercial a comment about how their razors are "revolutionised" to give a closer shave (either with more blades, thinner blades, blades with coating, whatever). Said shtick will come with a cartoon close-up of the razor performing alongside one of those "other" razors that presumably ''aren't'' "revolutionised" for performance.

** Apparently normal razors turn my skin red when they go over my skin, while Mach III razors have green crap on the front that prevents this.

* There's a laundry detergent advertised in Canada that brags about its "acti-lift technology".

* It gotten to the point where they slip it into Real Estate adverts. A ad for a real estate development in Taichung, Taiwan, mentions its brand new Design for Oxygenated Living—i.e. you can open the windows and let fresh air in.

* Mocked repeatedly on ''[[Target Women]]'', especially in the skin-care installment.

{{quote|"As you can see, it passes through the epidermis, dermis, seven non-existent layers of skin and right down to the marbles."}}

* A German [http://www.youtube.com/watch?v=o8W0CxWYkbo advert] for Alpecin caffein-based anti-baldness shampoo: It features a sciency-looking guy in a very tidy laboratory attesting to the product's effectiveness by playing with the length of a sine wave (representing the growth phases of a man's hair as a function of his age) on a computer screen.<ref>Understanding the original German provides little further information and makes it no more credible</ref> He's wearing a white coat so he clearly must know what he's on about.

{{reflist}}

[[Category:Tropes On Science and Unscience]]

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